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Introduction
The Urban Writers has established itself as a comprehensive SEO content writing platform serving over 20,000 customers with a network of more than 5,000 content creators. Based in Toronto, this 20-year-old agency has produced over 1 billion words of content for clients including notable businesses like Fiverr, Zyro, and FreshBooks. The platform offers a range of SEO-focused content services combined with technical optimization capabilities, making it a significant player in the content marketing industry which is projected to reach $38.6 billion by 2033.
Company Profile and Market Position
The Urban Writers operates as a content creation platform that connects businesses with specialized SEO writers, editors, and designers. The company has developed a reputation for providing flexible, budget-friendly solutions while maintaining high-quality standards. Their evidence-based approach to content creation emphasizes keyword research and SEO best practices to enhance search engine rankings.
What distinguishes The Urban Writers in the competitive content marketplace is their comprehensive service offering. Rather than focusing solely on content generation, they provide end-to-end solutions including content strategy development, website copywriting, blog management, professional book descriptions, and editing services. This holistic approach positions them as a strategic partner rather than merely a content provider.
The company's client base spans various industries, with particular emphasis on small businesses and startups seeking to establish or enhance their online presence. Their platform gives clients complete control over projects, allowing for customization that aligns with specific business goals and brand voices.
SEO Content Services and Strategy
The Urban Writers employs a strategic approach to SEO content creation that extends beyond simple keyword placement. Their methodology focuses on three crucial elements: strategic keyword placement, search intent optimization, and content that maintains reader engagement. This comprehensive strategy aims to create authoritative content that consistently ranks higher in search results.
Their content development process begins with thorough keyword research to identify relevant search terms that align with client objectives. Following this initial research, the team creates content that matches the client's brand voice while incorporating SEO best practices. This dual focus on brand consistency and search optimization helps companies build stronger connections with their audience while improving visibility in search results.
The platform offers specialized SEO content types including: - SEO-focused blog posts - Website copywriting - Professional book descriptions - Keyword-rich articles - Engaging visual designs that capture target audience attention
Notably, The Urban Writers emphasizes the importance of content that not only ranks well but also resonates effectively with the intended audience. This balance between search optimization and user experience represents their core content philosophy.
Technical SEO Implementation
Beyond content creation, The Urban Writers demonstrates technical SEO expertise through various optimization strategies. According to their job posting for an SEO Content Marketing contractor, the company implements several technical SEO practices to enhance organic visibility:
Technical SEO Optimization involves improving the technical implementation of their website and platform to increase organic search visibility and boost domain authority (DR and UR). This includes optimizing site architecture, improving page load speeds, and implementing structured data where appropriate.
Image optimization represents another critical technical aspect of their SEO strategy. The Urban Writers ensures all images are properly sized and include descriptive alt text, which improves accessibility and provides additional ranking opportunities.
The platform also emphasizes on-page SEO optimization, enhancing individual web pages to improve visibility in organic search results. This includes optimizing title tags, meta descriptions, header structures, and internal linking patterns.
Link building constitutes a significant component of their technical SEO approach. The company implements specialized techniques to encourage other trusted websites to link to their content through relevant guest blog posting and other outreach methods. This strategy aims to build high-quality backlinks that enhance domain authority and improve search rankings.
Website administration forms the technical foundation of their SEO efforts. Using content management systems, the team publishes SEO-optimized content, manages comments, and performs other administrative tasks that contribute to a well-functioning website.
Content Creation Process and Quality Control
The Urban Writers has developed a content creation process that emphasizes collaboration, transparency, and quality control. Their real-time collaboration platform enables clients to track project progress, communicate directly with writers, and monitor revisions as they occur. This transparency ensures that clients remain engaged throughout the writing process, receiving timely notifications and updates.
The content creation workflow begins with project planning and research, followed by content development, and concludes with revision and quality assurance. Each piece of content undergoes a thorough review process to ensure it meets the client's requirements and adheres to SEO best practices.
What sets The Urban Writers apart is their ability to maintain brand consistency across all content. Their writers specialize in understanding and replicating specific brand voices, ensuring that all content aligns with the client's brand identity while optimizing for search engines.
The platform's network of 5,000+ content creators includes specialists in various niches, allowing them to produce authoritative, well-researched content tailored to specific industries and topics. This specialization ensures that clients receive content not only optimized for search but also valuable to their target audience.
Pricing and Service Packages
The Urban Writers offers flexible pricing structures designed to accommodate businesses of various sizes and budgets. Their pricing model includes:
Per-word rates starting at $5.49 per 100 words for individual articles, with discounts available for bulk orders. When ordering 30 articles or more, the rate decreases to $5.29 per 100 words, providing cost savings for businesses requiring larger volumes of content.
Monthly content packages represent another option for businesses with ongoing content needs. These packages offer predictable pricing and consistent content delivery, allowing businesses to maintain regular publishing schedules without per-project management.
Custom plans are available for businesses with unique requirements or specialized content needs. These tailored solutions ensure that clients receive precisely the type and volume of content they require to meet their specific objectives.
The variety of pricing options enables businesses to select the approach that best aligns with their budget, timeline, and content requirements, making The Urban Writers accessible to both small businesses and larger organizations.
Client Success and Results
The Urban Writers has demonstrated measurable success in improving their clients' organic performance. According to their job posting for an SEO Content Marketing contractor, the company aims to achieve specific results including:
- Increasing revenue from organic traffic by 30% within three months
- Increasing Domain Rating (DR) by 10 points within six months
These ambitious targets reflect confidence in their ability to deliver tangible SEO results. The company's approach combines technical optimization with high-quality content creation to achieve these outcomes.
Client testimonials further support their effectiveness in delivering results. One client noted: "I had quality ghostwriters for SEO and blog articles and some tight deadlines but we made a plan and everything was delivered on time!" This feedback highlights their ability to work efficiently under pressure while maintaining quality standards.
The company's impressive track record includes serving over 20,000 happy customers and producing more than 1 billion words of content. This volume of work, combined with their client retention rate, suggests satisfaction with the results they deliver.
Conclusion
The Urban Writers has positioned itself as a comprehensive SEO content solution that combines content creation with technical optimization. Their evidence-based approach emphasizes both search visibility and user engagement, creating content that not only ranks well but also resonates with target audiences.
The platform's strengths include their extensive network of specialized content creators, real-time collaboration features, flexible pricing options, and measurable results. Their technical SEO implementation covers optimization of website structure, image optimization, on-page SEO, and link building—forming a holistic approach to improving organic visibility.
As the content marketing industry continues to grow, reaching an estimated $38.6 billion by 2033, The Urban Writers' combination of content expertise and technical knowledge positions them well to help businesses navigate the evolving SEO landscape. Their focus on creating authoritative, brand-consistent content optimized for search engines makes them a valuable partner for businesses seeking to enhance their online presence and improve organic performance.