Many entrepreneurs, small and private businesses, and individual affiliates hire freelance writers for SEO writing to improve their website's search engine rankings and generate more traffic. SEO writing, or search engine optimization writing, involves creating keyword-rich articles designed specifically for better search performance. This comprehensive guide explores the various aspects of SEO writing services, including content types, platforms for hiring writers, implementation strategies, and pricing models based on current industry offerings.
Understanding SEO Writing Fundamentals
SEO writing differs significantly from other forms of content creation. According to industry sources, SEO articles are typically less informative and entertaining than magazine articles, focusing instead on keyword optimization to improve search rankings. These articles generally range between 500 and 700 words in length, with paragraphs often repeating selected keywords to reinforce relevance to search queries.
Businesses implementing SEO writing strategies observe that this content helps position their web pages above competitors in Google search results for keywords related to their services or products. The primary goal remains improving page rankings in organic search results through SEO-proven writing strategies.
Types of SEO Content Services Available
Professional SEO writers offer a diverse range of content types to meet various business needs:
Website Content and Blog Posts
- Interesting and informative topic-relevant web content
- Content that promotes, educates, and informs online users about products, services, or information
- Articles answering questions or providing solutions to problems that target audiences search for
- Content about trending topics that include highly searchable keywords
E-commerce Specific Content
- Product descriptions
- Category descriptions
- Product reviews
- Buyer guides
- Travel guides
- Hotel descriptions
- Directries
Digital Marketing Content
- Online ad campaign copywriting for search engine and social media advertising
- Social media content for Facebook, Instagram, LinkedIn, and Twitter posts
- Content designed to generate likes, shares, and comments
- Educational content about brand offerings
Technical SEO Content
- Web content optimization
- Meta data creation
- Content proofreading for syntax, grammar, and spelling
- Content adaptation for specific regions (vocabulary, currency, wording)
- Translation services with keyword localization
Platforms for Hiring SEO Writers
Several platforms connect businesses with professional SEO writers, each offering different features and benefits:
Verblio
Verblio represents one of the largest self-service SEO content platforms in the market. The service features: - 3,000 U.S.-based writers who are subject matter experts in more than 40 unique industries - A briefing process where users specify article count, outline, target keywords, sources, links, CTAs, and word count - A tone of voice tool using sliders to ensure content matches brand voice - Optional add-ons including photo sourcing, video production, account management, and back-end SEO optimization - A 30-day money-back guarantee - Pricing starting at $119 per 1,000-word article
iWriter
iWriter offers SEO content options with the following characteristics: - SEO optimized articles at $0.08 per word - Keyword research included - In-depth subject matter research - Single stock image included with each article
Semrush Marketplace
The Semrush Marketplace (recently closed according to updates) provided: - Instant matching of client requirements to freelance writers with SEO expertise and storytelling abilities - Content production for recurring orders to keep readers engaged and newsletters fresh - Services for turning ideas into infographics, eBooks, website copy, and product descriptions - Each order included a single royalty-free image - Competitive pricing starting at $0.08 for SEO content - Potential delays of up to 10 days for first drafts
SEO Agencies
Professional SEO agencies offer: - A proven track record of delivering outcomes for clients - Services focused on helping businesses attract more customers online - Comprehensive content marketing strategies
Features and Quality Assurance
Reputable SEO writing services implement several quality control measures:
Content Creation Approach
- Writing content for humans rather than search engine bots
- Extensive research using website data to create engaging content ideas
- Development of content ideas that target audiences are likely to find in organic search results
- Custom-tailored content marketing strategies for specific businesses
Quality Assurance Processes
- Professional website editing and proofreading services
- Syntax, grammar, and spelling checks
- Vocabulary, currency, and wording adaptation for specific regions
- Translation services that include keyword translation and localization
Technical Capabilities
- Platforms that allow specifying keywords and repetition counts for each article
- Streamlined workflows for delivering content on publication schedules
- High volume functionality for multilingual content production
- Content optimization using natural language processing (NLP) writing tools
Implementation Strategies for Businesses
Businesses seeking to implement SEO writing services should consider the following approach:
Content Strategy Development
- Create content that answers questions or provides solutions to problems the target audience has
- Develop content around trending topics that include highly searchable keywords
- Ensure content is optimized using SEO best practices
- Position content to rank above competitors in search results
Platform Selection
- Request samples for specific niches before committing to a service
- Consider factors such as writer expertise, turnaround time, and additional services
- Evaluate pricing structures against budget constraints
- Consider the balance between cost and quality for specific needs
Content Management
- Provide comprehensive briefings including outlines, target keywords, sources, and CTAs
- Use available tools to maintain consistent brand voice across content
- Plan for recurring content needs to maintain reader engagement
- Allow sufficient lead time for content production, especially for larger projects
Conclusion
SEO writing services offer businesses a practical solution for creating content that improves search engine rankings while engaging target audiences. The available platforms provide various options for different budgets and needs, from self-service platforms like Verblio to specialized agencies. Quality SEO writing focuses on creating content for humans while incorporating strategic keyword placement. Businesses should carefully evaluate their specific content needs, budget constraints, and quality requirements when selecting an SEO writing service. With the right approach and implementation, professional SEO content can significantly improve search rankings and drive meaningful traffic to business websites.