Guest posting, defined as writing and publishing articles on other websites, is presented as an SEO tactic for building backlinks and establishing industry authority. The process involves a quid pro quo relationship where guest bloggers gain recognition and links, while host sites receive content. Identifying opportunities, however, can be challenging. The data indicates that guest posting can increase brand awareness, referral traffic, SERP rankings, and domain authority. According to one report, 50% of guest bloggers contact at least 10 potential sites monthly, with 7% reaching out to 100 or more.
The Value of Backlinks in Guest Posting
Links within guest posts provide contextual relevance to the linked webpage and signal relevance to search engines. The source materials emphasize the importance of “dofollow” backlinks, which pass page authority to the linked website. While “nofollow” links do not pass link juice, they can still drive traffic, particularly from high-profile sites. Obtaining dofollow links from high-authority websites is considered a key factor in increasing website authority. Guest post services focus on securing backlinks from websites with strong SEO metrics, including organic traffic, keyword rankings, and Domain Authority.
Identifying Guest Posting Opportunities
Several methods exist for finding websites that accept guest posts. These include Google searches, specialized directories, and analyzing competitors’ backlinks. Examining competitors’ backlinks can reveal quality blogs that may not explicitly advertise guest posting opportunities. Tools like SE Ranking’s Backlink Tool can assist in this process by filtering backlinks to identify blogs. The data suggests that ideal guest posting candidates are sites that cater to the target audience or whose readers align with the ideal customer profile. Filtering potential sites based on monthly traffic, domain authority, and spam score is also recommended.
Guest Post Guidelines and Pitching Ideas
Once a list of candidate websites is compiled, reviewing their guest post guidelines is crucial. These guidelines outline the types of guest posts accepted, such as editorial pieces, tutorials, or Q&A sessions. The process typically involves pitching a guest post idea and, upon acceptance, writing and submitting the content. A successful guest posting strategy centers around answering three questions: where to post, what to write, and how to approach the process.
Identifying Guest Posts on Published Sites
Guest posts are typically identified by tags such as "guest author," "contributor," or "guest post by." A guest author’s bio often includes social media handles, an RSS feed, and a link to their personal blog or company website. These backlinks contribute to visibility and search engine rankings.
Utilizing Guest Posting Services
Guest post services are presented as a safe link building strategy, utilizing original content to earn quality links. These services involve manual outreach to relevant websites and content creation. When ordering a guest post, businesses can often select the Domain Authority of the publication where their link will appear, with higher DA websites potentially elevating site authority more quickly. These services typically offer a turnaround time and a permanent link guarantee. After submitting a request, a campaign manager will gather target URLs and anchor text before initiating blogger outreach and content creation.
Platforms Offering Guest Posting Opportunities
Several websites are specifically identified as accepting guest posts. A table summarizing these opportunities is provided below:
| DOMAIN | FREE? | LINK |
|---|---|---|
| https://rohitink.com/ | Yes | SUBMIT |
| https://www.computertechreviews.com/ | Yes | SUBMIT |
| https://www.rightmixmarketing.com/ | Yes | SUBMIT |
| https://www.99signals.com/ | Yes | SUBMIT |
| https://www.boostability.com/ | Yes | SUBMIT |
| https://www.mondovo.com/ | Yes | SUBMIT |
| https://www.milesweb.com/ | Yes | SUBMIT |
Beyond Backlinks: Additional Benefits of Guest Posting
The benefits of guest posting extend beyond simply building backlinks. Sharing guest posts on social networks can increase social media presence, engagement, and social signals for search engine algorithms. Guest blogging can also involve republishing original content on other websites to reach a wider customer base.
Conclusion
The provided source materials confirm that guest posting remains a viable SEO strategy for building backlinks, establishing authority, and driving traffic. Success hinges on identifying relevant, high-quality websites, adhering to their guest post guidelines, and creating compelling content. Utilizing guest post services can streamline the process, but careful consideration should be given to the Domain Authority of the publications selected. The data highlights the importance of dofollow backlinks and the potential benefits of even nofollow links from reputable sites.