The provided source materials detail a range of SEO strategies and examples observed in successful campaigns across various industries. These examples highlight the importance of content creation, technical optimization, and off-page signals. Several case studies demonstrate significant growth achieved through focused SEO efforts, including programmatic SEO, content marketing, and local optimization. The data suggests that a multi-faceted approach, combining on-page, technical, and off-page techniques, yields the most substantial results.
Website Platforms and SEO
The source materials indicate that all major website builders—WordPress, Squarespace, Shopify, and Wix—offer features to support SEO. Google is reported to rank SEO-friendly websites regardless of the platform used. Squarespace is specifically noted as a user-friendly and affordable option. Wix is highlighted as a platform suitable for showcasing product features within optimized content, as demonstrated by its use in ecommerce security checklists.
The Role of Content Marketing
A consistent theme across the provided examples is the critical role of content marketing in driving organic traffic. Businesses like Oakwell Beer Spa have successfully leveraged blog articles to target relevant keywords and attract qualified leads. The data indicates that a consistent publishing schedule—such as one blog article per week—can contribute to significant traffic gains. Updating older articles to maintain high rankings is also recommended. Backlinko’s approach of creating case studies and original content is presented as a method to demonstrate expertise and avoid simply attempting to “game” search engines. Iowa Girl Eats achieved substantial traffic growth (1.5 million monthly organic visits in 2023) through a gluten-free food blog, demonstrating the potential of niche content.
Programmatic SEO for Content Expansion
Programmatic SEO is presented as a strategy for rapidly expanding a website’s content portfolio. Transit, a mobile app for public transportation, significantly increased its page count from under 300 to between 10,000 and 21,000 pages using this technique. The new pages focused on specific commutes using regional transportation methods. This expansion correlated with substantial growth in organic traffic.
Off-Page SEO and Backlinks
Off-page SEO is defined as backlinks and mentions on other platforms. Obtaining backlinks from trusted, relevant websites is considered valuable. Mentions without links are also noted as potentially beneficial, particularly for visibility in conversational AI platforms like ChatGPT. Anecdotal evidence suggests that mentions on social media platforms like LinkedIn and X (formerly Twitter) may also contribute to ranking improvements, although direct proof is limited.
SEO for Specific Business Types
The source materials provide examples of successful SEO strategies for various business types:
- Brick-and-Mortar: Oakwell Beer Spa utilized blog content to attract local customers and establish expertise in the Denver lifestyle and wellness space.
- E-commerce: Oakwell Cosmetics is mentioned as an example of an e-commerce website benefiting from SEO. Mad Rabbit (Shopify SEO) is also listed as a successful example.
- SaaS: Calm, a meditation app, employs an editorial blog content strategy. Zapier utilizes app pages for SEO. KrispCall and Later are also mentioned as SaaS companies with successful SEO strategies.
- Local: Angi, a local SEO marketplace, is presented as an example.
- Blogs: Iowa Girl Eats (food blog), Garage Gym Reviews (niche blog), and The Cut (media blog) are highlighted.
- Mobile Apps: Transit is an example of a mobile app leveraging programmatic SEO. ZOE is also listed.
Technical SEO Considerations
The sources mention the importance of tailoring content to specific audiences and using hreflang attributes on multilingual sites. Optimizing for Google’s “People Also Ask” box with FAQs is also recommended. The marketing funnel should be considered when creating content to address different stages of the customer journey.
Content Optimization and Trust Signals
The source materials emphasize the importance of high-quality, SEO-optimized content for increasing visibility in search results. SurferSEO is mentioned as a tool that can assist with this process. Displaying author credentials—including education and experience—is suggested as a method for building trust in content.
Programmatic Content Generation (CGC)
Wise is cited as an example of a company utilizing Content Generation and Collection (CGC) programmatic SEO. G2 is also listed as employing UGC (User Generated Content) programmatic SEO.
SEO for Job Postings
DMJ is presented as an example of a company successfully optimizing job postings for SEO.
SEO for Coupons and Affiliate Sites
JoinSecret is listed as an example of an affiliate coupon site utilizing SEO.
SEO for Publishing
The Oxford English Dictionary is cited as an example of a publishing company employing SEO strategies.
Conclusion
The provided source materials demonstrate the effectiveness of a comprehensive SEO strategy encompassing content creation, technical optimization, and off-page promotion. Successful campaigns leverage a variety of tactics, including blog content, programmatic SEO, and backlink acquisition. The examples highlight the importance of tailoring strategies to specific business types and target audiences. Consistent effort and a focus on providing valuable, high-quality content are consistently emphasized as key drivers of organic traffic and growth.
Sources
- Polly Clover Writes. “SEO Website Examples.” https://www.pollycloverwrites.com/blog/seo-website-examples
- AIOSEO. “19 SEO Case Studies for 2025.” https://aioseo.com/seo-case-studies/
- SurferSEO. “SEO Content Writing Examples.” https://surferseo.com/blog/seo-content-writing-examples/
- Marketer Milk. “SEO Examples.” https://www.marketermilk.com/blog/seo-examples