The data indicates a multifaceted approach is necessary to increase website traffic in the current digital landscape. Strategies encompass technical SEO, content marketing, social media engagement, and adapting to evolving search behaviors, including the rise of AI-powered search. While traditional methods like SEO and content marketing remain vital, businesses must also consider newer avenues like podcasting and adapting content for platforms like TikTok and utilizing AI chatbots.
Technical SEO and Website Audits
A technical audit is presented as the initial step in an on-page SEO strategy. The purpose of this audit is to identify gaps in a website’s performance and structure. Tools are available to assist in these audits, though specific tool names beyond “HubSpot’s free website grader” are not provided. Technical improvements identified through these audits relate to page loading speed, website usability, navigation, and coding. Implementing recommended fixes from these tools is suggested to improve standing with search engines.
Content Marketing Strategies
Content marketing is defined as creating, publishing, and distributing content to reach a wider audience. This encompasses written, visual, audio, and video formats. Several content types are identified as effective: blog posts, whitepapers, eBooks, case studies, social media posts, videos, podcasts, infographics, influencer content, and user-generated content. The data emphasizes a focus on long-form content, such as detailed reports, as a means of establishing authority and driving consistent traffic.
An editorial calendar is recommended to manage publishing activities across various channels. Content writing guidelines, detailing formatting requirements, tone of voice, and content lengths, are also suggested to standardize content quality.
Leveraging Social Media for Traffic
Multiple social media platforms are identified as potential traffic sources. Strategies for each platform include:
- Facebook: Creating a niche community and curating relevant blog content, posting updates, sharing links in Stories, and publishing announcements on personal profiles.
- Twitter: Utilizing Twitter threads to break down larger posts into tweetable advice, including a link in the final tweet.
- Pinterest: Employing high-quality visuals with each blog post and pinning to both personal and relevant group boards.
- Instagram: Utilizing a social media reference landing page builder to consolidate links on a profile, sharing swipe-up links in Stories (for accounts with 10,000+ followers or Business accounts), and creating compelling short-form video content (Reels).
- LinkedIn: Promoting B2B content and connecting with professionals.
Engagement with audiences, tailoring content to demographic interests, investing in high-quality content, and considering paid advertising and influencer collaborations are generally recommended for social media success.
Adapting to Evolving Search Behavior
The data highlights a shift in how people search online. While traditional SEO remains important, businesses must acknowledge the increasing use of generative AI chatbots (like ChatGPT) and AI search engines, alongside platforms like TikTok and YouTube. A quarter of Gen Z searchers now use AI chatbots for information. Adapting ecommerce SEO best practices to accommodate these changes is advised.
Data-Driven Content and Reporting
Creating comprehensive, data-driven reports is presented as a valuable strategy. These reports are described as evergreen content, remaining relevant for a long time and attracting traffic from various sources. Such reports are also expected to provide SEO benefits by signaling authority to search engines and offering opportunities for content repurposing across different channels and formats.
Utilizing Emerging Platforms: Podcasts
The number of podcast listeners is growing, reaching 584.1 million in 2025, with a projected increase to 651.7 million by 2027. Starting a podcast is therefore suggested as a potential avenue for increasing brand reach.
Driving Traffic Quickly: Paid Advertising
To quickly drive web traffic, investment in pay-per-click (PPC) advertising is recommended. This allows businesses to place links to their website in front of their target audience on search engines and social media platforms.
Free Website Traffic Strategies
Several free strategies are identified for increasing organic website traffic:
- Building a loyal follower base and boosting engagement on social media.
- Nurturing an email list to keep audiences informed.
- Participating in relevant online communities and forums.
- Utilizing SEO strategies.
- Guest blogging.
Organic vs. Paid Traffic
The data indicates that 33% of website traffic, on average, comes from organic search traffic in major industries like retail and professional services. The importance of diversifying traffic sources beyond direct URL entry (which accounts for only 22% of traffic) is emphasized. Both organic and paid methods are presented as viable options for driving traffic.
Conclusion
The provided source materials emphasize a comprehensive approach to increasing website traffic in 2025. This includes a strong foundation in technical SEO, a commitment to high-quality content marketing, strategic engagement across multiple social media platforms, and adaptation to evolving search behaviors, including the rise of AI-powered search. While paid advertising can provide a quick boost, sustainable growth relies on organic strategies like SEO, content creation, and community building. The data suggests that businesses should prioritize data-driven content, leverage emerging platforms like podcasts, and remain flexible in their approach to accommodate the ever-changing digital landscape.