Optimizing images for local search engine optimization (SEO) is presented as a method to increase a website’s visibility in local search results. This process involves several key steps, including utilizing location-specific images, optimizing alt text, creating image sitemaps, and employing descriptive filenames. High-quality photos uploaded to Google My Business (GMB) profiles are also highlighted as a significant asset, though the potential for public uploads of unflattering images is noted.
The source materials emphasize the importance of image optimization for both user experience and search engine rankings. Large image files can slow down website crawling and indexing, potentially delaying updates to a site’s content in search engine databases. Conversely, optimized images contribute to faster loading speeds, which are crucial for both user satisfaction and search engine rankings.
Utilizing Location-Specific Images
The inclusion of images geographically relevant to the business and the addition of alt text with location-based keywords can help search engines associate a website with a specific area. The source materials do not specify how location-specific images improve rankings, only that they do.
Optimizing Image Alt Text
Alt text, or alternative text, is described as a crucial element for search engines to understand the content of an image. It also serves to make content more accessible to users with visual impairments. When writing alt text, conciseness and descriptiveness are recommended, focusing on the image’s main subject and its relevance to the surrounding content. The provided example demonstrates the HTML structure for incorporating alt text: <img alt="Scattered photos on wood like surface while holding digital map and drinking tea" src="/path/to/image.png" title="photos on wood surface" >.
Image Filenames and Sitemaps
Descriptive and relevant filenames are recommended over generic names like “image1.jpg.” For example, an image of a red velvet cupcake should be named “red-velvet-cupcake.jpg.” Creating image sitemaps is also suggested, as these provide search engines with additional information about the images on a site, including their relevance to specific locations, potentially improving indexation and visibility in local search results.
Image Size and Compression
Large image files can negatively impact website loading speed, affecting both user experience and SEO. Compressing images to reduce their file size without compromising quality is therefore recommended. Several online tools and plugins are available to assist with this process.
The Role of Photos on Google My Business
The source materials highlight the importance of photos on Google Business Profiles (GBPs). While good customer photos can be a tremendous asset, there is a risk of the public uploading unflattering or irrelevant images. Businesses are advised to monitor and manage the photos on their GBP to ensure a positive representation. The materials suggest addressing any “janitorial problems” – presumably issues with the business itself – before focusing on improving the online image.
Local SEO Checklist Integration
Image optimization is presented as one component within a broader local SEO checklist. Other elements of this checklist include setting up and optimizing a Google My Business profile, optimizing for mobile search, using local keywords, leveraging social media, creating local backlinks, and tracking local SEO performance.
Avoiding Common Local SEO Mistakes
The source materials mention competition as a factor where businesses focusing on local SEO can stay ahead. However, the provided text does not detail specific mistakes beyond a general reference to avoiding them.
Conclusion
The provided source materials indicate that optimizing images is a valuable component of a local SEO strategy. This optimization includes using descriptive filenames, crafting effective alt text, compressing images for faster loading speeds, and actively managing photos on Google Business Profiles. These practices contribute to improved search engine visibility, enhanced user experience, and increased accessibility.