The provided source material details several job postings within the digital marketing and SEO sectors in the United States. These postings reveal a demand for professionals skilled in a range of areas, including technical SEO, on-page optimization, off-page strategies, and digital marketing platform management. The roles span various levels of experience and employment types, from contract positions to full-time employment, and indicate a need for both specialized expertise and broader marketing capabilities.
Required Skill Sets
A consistent theme across the job descriptions is the need for proficiency in core SEO principles. Several positions explicitly require experience in keyword research and application of SEO best practices to improve online visibility. One posting specifically mentions optimizing website content and structure for search engines. The roles also emphasize the importance of data analysis, with expectations to monitor website performance and create detailed reports using tools such as Google Analytics, SEMrush, and Google Ads.
The ability to manage and optimize websites built on WordPress is frequently mentioned. Responsibilities include performing regular updates, modifying themes, and ensuring optimal performance. Technical skills related to web servers and hosting environments are also desired in some roles.
Digital Marketing Platform Expertise
Beyond core SEO, proficiency in various digital marketing platforms is highly valued. Google Analytics 4 (GA4) and Google Ads are specifically cited as tools requiring support and optimization. Experience with Yelp is also mentioned, suggesting a need for local SEO skills. The roles also indicate a need for expertise in email marketing and paid media strategies.
Ecommerce Focus
Several postings highlight a strong focus on ecommerce. These positions require managing all aspects of an online store, including product listings, promotions, and fulfillment. Responsibilities include optimizing the customer experience, driving online revenue, and analyzing key performance metrics such as sales, conversion rates, and average order value. Expertise in SEO, SEM, and email marketing is considered essential for success in these roles.
Content and Creative Skills
The job descriptions also emphasize the importance of content creation and marketing. Responsibilities include designing marketing materials, managing social media content, and developing engaging content for digital platforms. The ability to collaborate with content creators and ensure SEO best practices are integrated into campaigns is also highly valued.
Technical SEO and Website Maintenance
Technical SEO skills are a recurring requirement. This includes optimizing website structure, metadata, and ensuring website security and reliability. The ability to troubleshoot and resolve issues related to web servers and hosting environments is also desired. Regular website maintenance, including plugin and theme updates, is a common responsibility.
Role Specific Responsibilities
The roles vary in their specific focus. A Digital Marketing Specialist is expected to develop and implement digital strategies across multiple brands, conduct market research, and manage online business listings and local citations. An SEO Specialist is responsible for developing and executing SEO strategies, conducting keyword research, and performing performance audits. An Ecommerce Manager oversees the strategy, operations, and performance of digital sales channels, focusing on driving online revenue and optimizing the customer experience. A Marketing Coordinator supports various marketing initiatives, manages social media content, and optimizes website content.
Location and Employment Type
The job postings indicate a geographic distribution across the United States, including locations in Colorado, Georgia, Tennessee, and North Carolina. The employment types vary, with opportunities for both contract and full-time positions. Some roles are open to remote work or hybrid arrangements. Pay rates for SEO Specialist roles are indicated as $35-$50/hr (W2).
Conclusion
The available data indicates a robust demand for digital marketing and SEO professionals in the U.S. job market. Employers are seeking individuals with a diverse skill set, encompassing core SEO principles, digital marketing platform expertise, content creation abilities, and technical proficiency. The emphasis on ecommerce roles suggests a growing need for professionals who can drive online revenue and optimize the customer experience. The variety of employment types and locations offers flexibility for job seekers.
Sources
- Robert Half job postings (URL not provided)