The available source materials detail the services offered by Steel SEO, a local SEO agency specializing in the Allentown-Bethlehem-Easton metropolitan area (the Lehigh Valley). Additionally, information is provided regarding the professional background of Jason Steele, highlighting his experience in both web design and real estate market intelligence. The core focus of the provided data centers on Steel SEO’s commitment to local search engine optimization and its dedication to serving businesses within a specific geographic region.
Steel SEO Service Offerings
Steel SEO provides a range of services designed to improve online visibility for local businesses. These services include Google Business Profile (GBP) management and optimization, website auditing and SEO optimization, website performance management, earned media campaigns, citation building and management, NAP (Name Address Phone number) management, and local business schema integration. The agency emphasizes a focus on local search channels.
Geographic and Community Focus
Steel SEO explicitly targets businesses located in the Lehigh Valley, encompassing Allentown, Bethlehem, and Easton. The agency’s commitment to the region is underscored by the fact that all team members are Lehigh Valley natives, with roots in the local school districts and colleges. This local connection informs a stated mission to provide affordable, world-class SEO services to the area and invest in the community’s growth. The agency aims to offer services “at an affordable price point for all of the amazing businesses in the Valley” and avoids “long and bloated contracts.”
Team Expertise and Background
The Steel SEO team is comprised of digital marketing professionals with over a decade of experience each, gained at “nationally-renowned SEO agencies and search marketing shops.” This suggests a high level of expertise in the field. Jason Steele’s background, while diverse, demonstrates a foundation in web and graphic design, including proficiency in tools like Photoshop, Illustrator, and various web development technologies (HTML, CSS, PHP, JavaScript frameworks).
Jason Steele’s Dual Expertise: Digital and Real Estate
Jason Steele’s career path reveals expertise in two distinct areas: digital marketing/web design and real estate market intelligence. His current role at Avison Young is as the Southeast Industrial Manager for Market Intelligence, where he utilizes technology and real estate knowledge to support business development and client decision-making. Prior to this, he held positions focusing on market research and data analysis within the real estate sector, including roles at CoStar. This experience provides a data-driven perspective applicable to location strategy and site selection. His earlier experience included web and graphic design, with skills in Photoshop, Illustrator, and web development technologies.
Avison Young Market Intelligence Role
At Avison Young, Jason Steele’s responsibilities include leveraging technology and real estate expertise within the industrial sector. He serves as a strategic partner to brokers and clients, providing data-driven insights for real estate decisions, encompassing site selection, location strategy, and supply chain optimization. Previously, as Florida Regional Lead for Market Intelligence, he managed business development and market research across six major Florida markets. His initial role at Avison Young involved leading market research for Northern Florida.
CoStar Research Experience
Jason Steele spent over five years as a Research Manager at CoStar, gaining a deep understanding of real estate data capture, market trend analysis, and the development of insights to aid client’s strategic real estate solutions. This experience is highlighted as foundational to his current role at Avison Young.
Steel SEO’s Operational Approach
Steel SEO’s operational model is described as straightforward: clients specify their needs, the agency provides a cost estimate, and then executes the work. This suggests a transparent and direct approach to client engagement. The agency’s values center on providing world-class local SEO services at an affordable price, without long-term contractual obligations.
Conclusion
The provided source materials highlight Steel SEO as a locally focused agency specializing in SEO services for businesses in the Lehigh Valley. The agency’s team possesses significant experience in digital marketing and web design. Jason Steele’s background demonstrates a unique combination of expertise in both digital marketing and real estate market intelligence, potentially offering a valuable perspective for businesses considering location-based strategies. The agency emphasizes affordability, transparency, and a commitment to the local community.