SEO consulting services provide businesses with expert analysis and recommendations for improving their visibility in organic search results. These services can range from short-term audits to long-term strategic partnerships, and are offered by both individual consultants and agencies. The deliverables associated with SEO consulting vary based on client needs, but commonly include SEO audits, recommendations, and ongoing reporting. Businesses engaging in SEO consulting can anticipate support in areas such as ranking improvement, traffic growth, and strategic goal attainment.
Consulting Service Scope and Pricing
The pricing for SEO consulting services is variable, dependent on the consultant or agency and the specific SEO needs of the client. Individual consultants typically charge between $50 and $100 per hour, while project-based initiatives can range from $1000 to $5000. SEO consulting companies, possessing greater resources, often offer services lasting three to six months. WebFX publishes its pricing online, with custom SEO plans starting at $3,000 per month. The determination of pricing considers content marketing needs, website size, and consultation requirements.
WebFX includes several features in all plans, such as AI-powered strategy recommendations, competitor monitoring, data-backed optimization ideas, professionally written content, access to a 500+ digital marketing team, full-funnel ROI tracking, marketing and sales data unification, and access to RevenueCloudFX.
Deliverables and Project Focus
Deliverables for SEO consulting services typically include an SEO audit, actionable recommendations, and ongoing SEO reporting. The specific focus of a consulting project is determined by the client’s needs. Potential areas of focus include merging domains, resolving search engine penalties, improving rankings for specific keywords, or tackling technical SEO initiatives like improving page speed.
Investing in SEO consulting can assist companies in achieving growth, particularly in competitive search landscapes where the top three results attract 75% of all clicks. Consultants can identify valuable keywords, improve site speed, and ensure website responsiveness. They can also provide a fresh perspective on existing SEO efforts.
Agency Specializations and Client Focus
Several agencies specialize in specific areas of SEO. On The Map Marketing focuses on small to mid-sized businesses in competitive local markets such as legal, construction, and healthcare. They have a team of over 90 professionals and have completed more than 1,600 verified client reviews. Their minimum project cost is $1,000. Clients describe the agency as responsive, with a strong design team delivering clean, fast, and conversion-friendly websites. Their SEO work is considered strategic and well-organized.
Siege Media specializes in content strategy, product SEO, and digital PR, catering to mid-sized and enterprise-level businesses. Their services start at $5,000. Clients praise their strategic approach, professional execution, and results-driven outcomes, noting improvements in organic traffic and keyword rankings.
Client Feedback and Areas for Improvement
Client reviews generally portray SEO consulting services as valuable. Clients of On The Map Marketing highlight the agency’s responsiveness and design capabilities. Clients of Siege Media appreciate the team’s clear communication and timely delivery of work.
However, some feedback suggests areas for improvement. Clients of On The Map Marketing recommend clearly defining timelines and deliverables from the outset. Clients of Siege Media suggest enhancing targeting for better long-tail keyword results and improving reporting processes for greater visibility into performance.
Benefits of Engaging an SEO Consulting Company
Partnering with an SEO consulting company, as opposed to an individual consultant, offers several advantages. Consulting companies typically have more resources, enabling faster project turnarounds and the ability to handle more complex needs. They can provide a dedicated SEO team with experience in the client’s industry and deliver a custom solution based on the client’s market, business, and goals. Furthermore, consulting companies often offer full-funnel ROI tracking and first-party data activation to amplify marketing returns.
Addressing Specific SEO Challenges
SEO consultants can assist businesses in addressing specific SEO challenges. For example, they can help companies struggling with low conversion rates or low rankings by auditing their strategy and providing actionable steps for achieving growth. They can also tailor recommendations to specific goals, such as increasing sales of a particular product or service.
Consultants can also alert businesses to online issues and provide advice on how to resolve them. They can assist with complex tasks such as domain mergers and penalty resolution.
eCommerce SEO Consulting
OuterBox specializes in eCommerce SEO consulting, offering services tailored to the unique challenges of optimizing online stores. These challenges include optimizing thousands of products and indexing large numbers of pages. OuterBox’s approach involves consulting with a team of 5-10 experts, including strategists, specialists, account managers, and developers. They focus on dynamic optimization, on-site optimization, and link building.
S.M.A.R.T. Goals and Resource Constraints
The source materials acknowledge that setting S.M.A.R.T. goals is important, but can be difficult to achieve with limited resources, time, and skillsets. This highlights the value of engaging an SEO consulting service to provide the necessary expertise and support. Varied documentation and project delays can occur without expert guidance, potentially leading to wasted budget.
Conclusion
SEO consulting services offer a range of benefits for U.S. businesses seeking to improve their online visibility. These services encompass audits, recommendations, and ongoing reporting, tailored to specific client needs and goals. Agencies like On The Map Marketing and Siege Media specialize in different areas, catering to various business sizes and industries. While client feedback is generally positive, areas for improvement include clarifying project timelines and enhancing reporting processes. Engaging an SEO consulting company provides access to greater resources and expertise, enabling businesses to overcome challenges and achieve sustainable growth in organic search.