Bullseye location software and a subfolder website structure are presented as key components of a multi-location SEO strategy. The platform facilitates the management of local pages, data synchronization with Google My Business (GMB), and maintenance of consistent NAP (name, address, and phone number) information. Businesses utilizing Bullseye can streamline updates to location-specific details, including store hours, and potentially delegate management responsibilities to local partners while maintaining control through user workflows. Successful implementations have demonstrated significant increases in phone calls and leads, with reported cost-per-lead figures under $39.
Subfolder Structure for Multi-Location Websites
The source materials advocate for a subfolder-based website structure for multi-location businesses. This approach offers advantages in maintaining design consistency—with 75% of website credibility attributed to design—and simplifies link building and page updates. Subfolders inherit authority and trust from the main domain, contributing to enhanced SEO performance. While algorithm updates pose a potential risk to the entire website, adherence to local SEO best practices is cited as a mitigating factor. Bullseye software is specifically designed to function optimally with this subfolder structure, enabling the delivery of localized information to both users and search engines.
Local Page Creation and Data Management
Bullseye software enables the rapid creation of numerous local pages through data imports. These pages are dynamically generated with company branding and are intended to capture high-intent searchers utilizing “near me” queries. The platform integrates with Google My Business, streamlining the user experience for customers using Google Search, Maps, and related products. Data synchronization across platforms is a core function, ensuring NAP consistency, which is identified as crucial for SEO integrity and accurate customer information. Integration with CRM tools, such as Salesforce, is also supported, facilitating lead nurturing.
Maintaining Accurate Local Information
Keeping store hours and other local information current is highlighted as essential for customer satisfaction. Bullseye allows for easy updates to regular, holiday, or temporary hours across multiple locations. The platform also offers the ability to delegate update responsibilities to local partners, with built-in review workflows to maintain control and accuracy. This feature is intended to build rapport with partners while ensuring data quality.
Demonstrated Results in Lead Generation
Case studies demonstrate the potential for significant improvements in lead generation through the implementation of strategies supported by Bullseye software. One client in the home services industry (carpet cleaning) experienced a 2,000% increase in phone calls, receiving over 200 calls per month at a cost per lead under $20. Another client saw over 9,000 phone calls and contact form submissions, with a conversion rate exceeding 20% and a cost per lead under $39. These results were achieved through a combination of website conversion optimization, local SEO, local citations, Google Business Profile optimization, and pay-per-click advertising.
Local SEO Tactics for Membership Sites
For membership organizations, local SEO is identified as a priority. Specific tactics include using location-specific keywords in headlines and content (e.g., “[City] [association/club/group]”), optimizing Google Business Profiles with accurate information and photos, acquiring backlinks from local sources (partners, news sites, chambers of commerce), and regularly posting local events and updates. The goal is to achieve prominent placement in search results when potential members search for relevant services within their region.
BullsEye Internet Marketing’s Approach
BullsEye Internet Marketing emphasizes transparency and integrity in its approach to digital marketing. The company avoids making unrealistic promises and focuses on providing honest expectations for results. They operate on a non-contractual basis, believing that clients will remain with them if they consistently deliver value. BullsEye Internet Marketing limits its client base within each industry and geographic area to ensure a competitive advantage for its partners, focusing on improving local visibility in the U.S., Canada, and the UK. The company also prioritizes responsive customer service, offering dedicated support teams.
Digital Marketing Services Offered
Bullseye Strategy, a related company, provides a full range of digital marketing services, including SEO, paid media, social media, and content marketing. They serve a variety of industries, including real estate, travel, hospitality, eCommerce, B2C/B2B, technology, and SaaS. The company has received recognition as a Small Agency of the Year for both PPC and SEO.
Conclusion
The provided materials highlight the benefits of utilizing Bullseye location software in conjunction with a subfolder website structure for multi-location SEO. Key advantages include streamlined local page creation and management, data synchronization with GMB, consistent NAP information, and the ability to delegate updates to local partners. Case studies demonstrate significant improvements in lead generation through the implementation of these strategies, coupled with broader SEO and PPC efforts. BullsEye Internet Marketing and Bullseye Strategy offer a range of services focused on delivering transparent and results-driven digital marketing solutions.