Hostinger Website Builder provides several features intended to improve search engine rankings, with a particular emphasis on ease of use for beginners. The platform demonstrates strong website loading speeds and offers AI-powered assistance for on-page optimization. However, it lacks some advanced SEO functionalities found in competing website builders. Data from client campaigns indicates varying degrees of success depending on business type and competitive landscape.
On-Page SEO Capabilities
Hostinger Website Builder allows customization of key on-page elements. Users can specify a business or brand name and the default website language within the platform’s SEO settings. These settings are accessible via the sidebar or directly through page settings. Customization options include meta titles, meta descriptions, and URLs for both website pages and product pages. The platform also facilitates the addition of keywords to pages and provides an option to hide pages from search engines.
An AI SEO Assistant is available to aid in the creation of SEO titles, meta descriptions, and keywords. This assistant provides guidance on character counts and keyword usage. The data suggests the AI-generated suggestions for alt text, while accurate, may require additional detail to be fully effective.
Technical SEO Performance & Features
Website loading speed is a significant ranking factor, and Hostinger Website Builder reportedly exhibits the fastest site loading speed among the website builders tested. This speed is particularly beneficial for e-commerce stores, where slow loading times can negatively impact sales.
The platform allows editing of page URLs, enabling the creation of keyword-focused slugs. It also facilitates the addition of alt text to images, improving content accessibility and providing additional context for search engines. However, the source materials indicate a lack of advanced technical SEO features such as schema markup, canonical tags, or hreflang tags.
SEO for E-commerce Products
Hostinger Website Builder includes specific features for optimizing product pages within an online store. SEO settings for product pages mirror those for standard website pages, allowing customization of meta titles, meta descriptions, URLs, and keywords. The platform also suggests adding custom sections to product pages to supplement content and improve keyword relevance. By default, the product title is used as the alt text for the main product image.
Performance Data from Client Campaigns
Analysis of over 200 client SEO campaigns reveals varying results based on business type. Local service businesses experienced an average organic traffic increase of 45-85% over six-month campaigns. Small e-commerce sites saw a 25-55% increase in organic traffic during the same period. These results suggest Hostinger can deliver solid SEO performance for specific business types, particularly those operating locally. However, the platform’s performance is considered inadequate for highly competitive markets. An overall SEO rating of 7.8/10 was assigned for local businesses and simple sites, decreasing to 6.2/10 for competitive markets and 4.5/10 for e-commerce SEO.
Limitations and Missing Features
While Hostinger offers a beginner-friendly interface and AI support, it lacks an app market for expanding SEO functionality through third-party tools. The source materials also highlight the absence of advanced SEO features, including schema markup, canonical tags, and hreflang tags. This limitation may hinder SEO efforts in competitive markets where these features are crucial.
Conclusion
Hostinger Website Builder provides a solid foundation for SEO, particularly for local businesses and startups. Its strengths lie in its website loading speed, ease of use, and AI-powered assistance for on-page optimization. However, businesses operating in competitive markets or with complex SEO requirements may find the platform’s lack of advanced features limiting. The available data indicates that Hostinger is best suited for those seeking a budget-conscious and user-friendly solution for basic SEO needs.
Sources
- https://www.hostinger.com/support/6466320-hostinger-website-builder-seo-settings/
- https://www.websitebuilderexpert.com/website-builders/hostinger-seo-review/
- https://www.hostinger.com/support/6538366-hostinger-website-builder-product-seo-settings/
- https://bensexperience.com/hostinger-website-builder-seo-how-to-add-keywords/
- https://createawebsite.io/hostinger-seo-review/