Helium SEO is a digital marketing agency founded in 2017, specializing in SEO and SEM services. The company distinguishes itself by integrating artificial intelligence and machine learning into its systems, aiming to deliver higher ROI for clients than traditional agencies. Helium SEO offers a range of services, including national and international SEO campaigns, geo-located SEO, conversion rate optimization, Google Ads/PPC marketing, and Google analytics/phone tracking. The company also operates Helium Interactive, a digital design agency focused on brand identity, photography, videography, and website design. Helium SEO has received recognition, including placement on the Inc. 5000 list and awards for innovation and technology leadership.
Company Overview and Core Services
Helium SEO is based in Cincinnati, Ohio, and employs between 51 and 200 people. The company’s stated core values include extraordinary service, responsive communication, proactive problem-solving, and a commitment to exceeding client expectations. Helium SEO emphasizes a data-driven approach, utilizing analytics and attribution modeling to track the impact of marketing efforts. The company’s services encompass a broad spectrum of digital marketing disciplines, including SEO, advertising, web design, and marketing campaigns. They specifically mention providing solutions for both B2B and B2C lead generation, as well as email marketing.
Technology and Project Management
Helium SEO utilizes ClickUp for project tracking, providing clients with shared access to project dashboards for transparency. The company has also developed a proprietary SaaS platform for content creation and quality control. This platform allows clients to rate writers, view SEO scores for articles by author, and provide feedback based on five key metrics. Recognizing the challenges of attribution in SEO, Helium SEO has developed a customized solution to allow clients to define the value of each touchpoint in the marketing funnel.
Demonstrated Client Results
The provided materials include two case studies highlighting Helium SEO’s impact on client performance. Over sixteen months, Beacon experienced a 697% increase in keywords and a 400% increase in organic site traffic. Apeks Supercritical saw a 373% increase in leads and nearly tripled their organic site traffic over eleven months. These results suggest a focus on improving organic visibility and lead generation through SEO strategies. The agency states it does more than simply create backlinks, emphasizing a streamlined approach to maximize ROI.
Leadership and Recognition
Helium SEO’s leadership team includes Timothy Warren (CEO), Paul DeMott (CTO), Shaun Ethier, Kevin M. Beber, and Nicholas Ciccarelli. Paul DeMott received the Rising Tech Star Award at the ComSpark Innovation Tech Summit. The company was recognized as the #679 fastest-growing company in the U.S. by Inc. 5000 and ranked among the fastest-growing marketing companies in the U.S. and Ohio. Helium SEO was also a finalist for a Blue Ash Business Award and received an Aspire Innovation & Technology Award for outstanding marketing innovation. Caden Henthorn was recognized with a “Heli Award” for exemplifying the company’s core values.
Service Offerings in Detail
Helium SEO offers a comprehensive suite of digital marketing services. These include national and international SEO campaigns, designed to improve organic search rankings across a broad geographic scope. Geo-located SEO services focus on optimizing online presence for specific geographic areas. Conversion rate optimization (CRO) aims to improve the percentage of website visitors who complete desired actions, such as form submissions or purchases. Google Ads/PPC marketing involves managing paid advertising campaigns on the Google Ads platform. Google analytics/phone tracking provides data-driven insights into website traffic and campaign performance. The company also offers other marketing solutions and campaigns tailored to individual client needs.
Focus on Attribution and Data Tracking
Helium SEO acknowledges the difficulty of accurately tracking the impact of SEO efforts, particularly in relation to last-touch attribution models used by ad platforms. To address this, the company has developed a proprietary solution that allows clients to customize the value assigned to each touchpoint in the marketing funnel. This approach aims to provide a more comprehensive and accurate understanding of the customer journey and the contribution of SEO to overall marketing ROI.
Employee Highlights
The company highlights several employees, including Kevin M. Beber, described as a transformational EBITDA growth leader and Board Director; Shaun Ethier, a trusted advisor and transformational executive; Timothy Warren, focused on recruiting; and Nicholas Ciccarelli, a Digital Strategy Consultant. These profiles suggest a team with diverse expertise and a focus on leadership and strategic growth.
Conclusion
Helium SEO positions itself as a data-driven digital marketing agency leveraging artificial intelligence and machine learning to deliver superior results. The company offers a comprehensive range of services, from SEO and PPC to web design and analytics, and emphasizes transparency through project management tools and customized attribution modeling. Recognition from organizations like Inc. 5000 and ComSpark, along with demonstrated client success, suggests a commitment to innovation and performance.