Optimizing a Google Business Profile (GBP) and accompanying website is presented as a combined strategy for improving local search visibility. Services focus on GBP optimization, on-site SEO, and citation building, with a particular emphasis on ethical SEO practices. A forensic-level audit of existing GBP listings is a starting point, followed by keyword research and implementation. The source materials indicate a focus on services tailored for digital marketing agencies, freelancers, and businesses targeting English-language audiences.
Google Business Profile Optimization Services
A core component of local SEO strategy involves optimizing a Google Business Profile (GBP). This includes ensuring profile completeness with accurate business name, address, and phone number (NAP) information, business hours, website URL, and relevant categories. Maintaining accurate business information is considered crucial, and services include reviewing and verifying details to prevent discrepancies. Optimizing service and product listings to clearly define offerings is also a key element.
Local keyword optimization is achieved through research to identify relevant terms potential customers use. These keywords are then incorporated into the GBP profile, including descriptions, services, and posts. Image and video optimization are also included to maximize engagement. Advanced geotagging and location relevance are also utilized, with some services employing geo-location radius strategies starting at one mile and expanding outward.
Website SEO Integration
Several services explicitly link GBP optimization with on-site SEO, but support is currently limited to WordPress websites. Admin access to WordPress sites is required to implement schema markup, optimize meta tags, and internal links, and to complete a technical roadmap. Websites built on platforms like Wix, Shopify, Webflow, or Squarespace are not supported. On-site SEO focuses on entity and keyword optimization on existing pages, schema markup for business and location relevance, and structuring internal links with local keywords.
Citation Building and NAP Consistency
Local citation building and cleanup are integral to the overall strategy, with a focus on NAP consistency. This involves building listings in industry-specific directories.
Review Management and Engagement
Managing and responding to customer reviews is a significant aspect of GBP optimization. Services include implementing a review strategy to request reviews and providing a framework for responding to them. Interactive platforms are proposed to make reviews more appealing to readers. Managing incoming questions on the GBP is also offered, with responses tailored to the business’s preferred tone and messaging.
Monitoring and Reporting
Ongoing monitoring of GBP listings is provided, with updates to keywords as SEO trends change. Specialists monitor information such as pictures, videos, and products in real-time. Monthly reports are generated, tracking activities and progress updates. These reports are delivered via email, and response times to client inquiries are generally within 24-48 hours.
Client Communication and Service Restrictions
Communication with clients is primarily conducted via email, with a dedicated email address for GBP access and communication. Services are offered on a white-label basis, allowing agencies and freelancers to brand them as their own.
Certain conditions apply to service provision. Listings that have been flagged, suspended, or penalized by Google are ineligible. Services are not provided to those who have previously engaged in unethical SEO practices such as CTR manipulation, fake reviews, keyword stuffing, or traffic bots. Clients running other SEO campaigns or seeking quick fixes or guaranteed rankings are also not accepted. Services do not include Zoom calls, Google Meet sessions, or phone consultations; all communication is asynchronous.
Forensic Audit and Keyword Strategy
An initial “forensic-level audit” of existing GBP listings is performed to identify flaws and opportunities for growth. This is followed by pinpointing a keyword strategy. AI-powered insights are used for advanced optimization of GBP and local site SEO.
Additional Services and Considerations
Services may include weekly Google Posts (promotions, updates, offers) and Q&A optimization to boost relevancy and credibility. After an initial two-month period, additional content may be recommended to strengthen online presence, with separate quotes provided for such work. Clients often begin to see meaningful traction within the first 60 days. Increasing customer reviews is also a service offered, with a focus on integrating reputation management with comprehensive customer reviews. 24/7 monitoring of listings is also provided to keep up with changing SEO trends. Managing responses to user questions is also included, with responses tailored to the client’s preferences.
Conclusion
The provided source materials emphasize a comprehensive approach to local SEO, combining GBP optimization with website SEO, particularly for WordPress sites. Ethical SEO practices are prioritized, with services explicitly excluding those involving manipulative tactics. Ongoing monitoring, reporting, and client communication via email are key components. The focus is on providing white-label services to agencies, freelancers, and businesses seeking to improve their local search visibility through data-driven strategies.