The provided source materials discuss the allintitle: search operator within Google and its utility for keyword research, particularly in assessing competition. The data indicates a distinction between using allintitle: with and without quotation marks, and explores software options for automating searches using this operator. The sources primarily originate from the Warrior Forum and Stack Exchange, representing user discussions and experiences rather than formal research reports.
Allintitle vs. Intitle
The core difference between allintitle: and intitle: lies in the scope of keyword matching within page titles. According to one contributor, allintitle: functions similarly to an exact phrase match search, requiring all specified keywords to appear in the page title. Conversely, intitle: requires only one of the keywords to be present in the title, with other keywords potentially appearing elsewhere on the page.
One user clarifies this with the example: allintitle:keyword tools will return results containing both "keyword" and "tools" in the page title. In contrast, intitle:keyword tools will return results with "keyword" in the title, but "tools" can be located anywhere on the page, including within the body content or meta description.
The Impact of Quotation Marks
The use of quotation marks significantly alters the results returned by allintitle:. Without quotation marks, allintitle: searches for all keywords in any order within the title. Adding quotation marks enforces a specific keyword order. As one source states, intitle:"with quotes" and allintitle:"with quotes" will produce the same results, but removing the quotes changes the outcome for both operators.
One user observed that the order of results for allintitle:internet marketing may change after page 10 of the search engine results pages (SERPs), while allintitle:"internet marketing" maintains a consistent order. This suggests that the use of quotes can provide more stable and predictable results when assessing competition.
Assessing Competition with Allintitle
Several contributors discuss using allintitle: as a method for gauging keyword competition. The strategy involves identifying keywords with a relatively low number of allintitle: results, suggesting fewer pages are directly targeting that specific phrase. One user details a successful approach of targeting keywords with low search volumes and even lower allintitle: counts, achieving rankings without prior article marketing or backlinks.
However, another contributor cautions against relying solely on allintitle: counts as a measure of competition, stating that guides and reports using this metric “don’t know what they’re talking about.” They recommend examining the actual content ranking on page one of the SERPs to gain a more accurate understanding of the competitive landscape.
An example is provided where a keyword returned the following results: 139K results without quotes, 529K results with quotes, and 471 results using allintitle: without quotes. The user had success ranking for this keyword despite having no backlinks or article marketing. A subsequent attempt targeting a keyword with 14,000 allintitle: results was deemed unrealistic.
Software for Automated Allintitle Searches
The discussion includes mentions of software capable of performing bulk allintitle: searches. Scrapebox is identified as a tool that can scrape Google using operators like allintitle:, allinurl:, and allinanchor:. Another user mentions developing custom software to perform these searches, with features including support for different Google domains (e.g., google.fr, google.ru), proxy support, and export to CSV or TXT files. The developer indicated plans to include options for searching with and without quotation marks. The potential price point for this custom software was discussed at $10.
Considerations for International Search
One user requested the software to support international Google domains, specifically Google.nl (the Dutch version of Google). The developer confirmed that adding support for different domains would be relatively straightforward, involving simply replacing ".com" with the appropriate country code in the URL string.
Conclusion
The source materials highlight the allintitle: search operator as a tool for keyword research and competition analysis. The data suggests that using allintitle: with quotation marks provides more precise and consistent results than using it without. While some users find value in targeting keywords with low allintitle: counts, others caution against relying solely on this metric and emphasize the importance of analyzing the actual content ranking on page one. Several software options, including Scrapebox and a custom-built tool, are mentioned as potential solutions for automating allintitle: searches. The discussion also touches upon the need for international search support when conducting keyword research across different Google domains.