In the fast-paced world of digital marketing and B2B outreach, staying ahead of the competition requires more than just traditional SEO strategies. It demands access to real-time data that can inform decision-making and drive precision in targeting the right prospects at the right time. This is where Bloomberry, a new API product from Revealera, steps in. With its focus on real-time technographic data, Bloomberry offers a unique advantage to sales and marketing teams by tracking technology stack changes across 1,200+ B2B products. This guide will explore how Bloomberry can be a powerful tool for SEO and B2B marketing professionals, helping them identify trends, prioritize leads, and launch targeted campaigns with greater accuracy.
What is Bloomberry?
Bloomberry is a data-driven API service that provides real-time insights into the technology adoption and churn behaviors of businesses. It has been developed by Revealera, a company that has been supplying hiring and technology adoption data to hedge funds since 2020. The service spans across 175 technology categories, including HR tech, security tools, DevOps, AI enterprise platforms, and vertical software, among others.
One of the standout features of Bloomberry is its ability to track when companies subscribe to or unsubscribe from specific B2B products. These signals can range from a company adopting a new video conferencing tool like Zoom to unsubscribing from a CRM platform like Salesforce. These real-time updates are invaluable for marketing and sales teams because they indicate when a business is likely to be in an open buying cycle, suggesting a higher probability of conversion.
The data is particularly useful for growth teams and go-to-market (GTM) strategies. By identifying companies that have recently unsubscribed from a competitor’s solution or adopted complementary technologies, marketers can tailor their outreach to target these prospects more effectively.
How Bloomberry Works
Bloomberry operates on a simple yet powerful premise: it aggregates data from multiple sources such as DNS query changes, web-based technology installations, DNS record modifications, and clickstream data. This ensures that the information it provides is not only real-time but also highly accurate.
The API is designed to integrate seamlessly with other sales and marketing tools. For example, users can connect Bloomberry with workflow automation platforms like Clay, n8n, or Make to build custom prospecting workflows. The API is also RESTful with JSON responses, making it easy to implement and manage.
Once integrated, users can set up alerts to receive notifications in their inbox or Slack channel whenever a specific event occurs—such as a company adopting a new tool or unsubscribing from an existing one. These alerts allow teams to act quickly and strategically, ensuring that they are always one step ahead of the competition.
For organizations looking to test the service, Bloomberry offers a free API key with 200 credits, which can be used to experiment with the API and evaluate its value. For those who need more extensive access, the team at Bloomberry is open to discussing larger-scale trials tailored to specific use cases.
The Benefits of Using Bloomberry
There are several key benefits to using Bloomberry in your marketing and sales strategy:
Target Smarter Prospects: By identifying companies that have recently unsubscribed from a competitor’s product or adopted a complementary technology, marketers can focus their efforts on the most promising leads. These companies are often in the early stages of their buying journey and are more likely to be receptive to outreach.
Enhanced Enrichment and Account Scoring: For existing prospect lists, Bloomberry provides valuable insights into recent technology adoption activity, competitive churn events, or the use of a competitor’s product. This information can be used to prioritize outreach efforts and tailor messaging to the specific needs of each prospect.
Precision Marketing Campaigns: The data provided by Bloomberry can be used to create highly targeted marketing campaigns. For example, marketers can use LinkedIn advertising to reach companies that have recently adopted DevOps tools, ensuring that their message reaches an audience that is already engaged with the relevant technology.
Improved Sales Efficiency: For sales teams, knowing which companies are in an open buying cycle can significantly improve the effectiveness of outreach. By focusing on these companies, sales representatives can increase their chances of conversion and reduce the time spent on unproductive leads.
Real-Time Insights: Unlike traditional market research or customer data platforms, Bloomberry provides real-time insights into technology adoption and churn. This allows teams to respond to changes in the market quickly and adjust their strategies accordingly.
Table 1: Key Features of Bloomberry
| Feature | Description |
|---|---|
| Real-time technographic data | Tracks when companies adopt or unsubscribe from B2B products |
| API Integration | RESTful API with JSON responses for easy integration |
| Custom Workflow Automation | Connects with tools like Clay, n8n, or Make to build custom workflows |
| Alert System | Sends notifications to email or Slack when specific events occur |
| Global Coverage | Tracks companies across all major global markets |
| SMB and Enterprise Coverage | Captures insights from both small businesses and large enterprises |
Use Cases for Bloomberry
Bloomberry is not just a theoretical tool—it has real-world applications that can benefit a wide range of organizations. Below are some of the most common use cases:
1. Sales Prospecting and Lead Generation
Sales teams can use Bloomberry to identify companies that are in the early stages of their buying journey. For example, if a company recently unsubscribed from a competitor’s CRM platform, it may be looking for an alternative solution. By targeting these companies, sales teams can increase their chances of conversion and reduce the time spent on unproductive leads.
2. Marketing Campaign Optimization
Marketing teams can use Bloomberry to create highly targeted campaigns. For instance, if a company recently adopted a new DevOps tool, it may be interested in related technologies such as CI/CD platforms or cloud infrastructure solutions. By using this data to inform campaign strategies, marketers can ensure that their message reaches an audience that is already engaged with the relevant technology.
3. Account-Based Marketing (ABM)
ABM strategies require a deep understanding of the target account’s needs and preferences. Bloomberry provides valuable insights into a company’s technology stack, including recent adoption or churn events. This information can be used to tailor messaging and outreach efforts, ensuring that they are aligned with the account’s specific needs.
4. Competitive Intelligence
Understanding the competitive landscape is essential for any business. Bloomberry provides real-time insights into the technology adoption and churn behavior of competitors. This allows teams to monitor the market and adjust their strategies accordingly.
5. Product Development and Market Research
For product teams, Bloomberry offers valuable insights into how companies are adopting and using different technologies. This can inform product development and help teams identify gaps in the market that can be addressed with new or improved offerings.
How to Get Started with Bloomberry
Getting started with Bloomberry is straightforward. Here are the steps to begin using the service:
Sign Up for a Free API Key: To test the service, users can sign up for a free API key with 200 credits. This allows them to experiment with the API and evaluate its value before committing to a larger-scale trial.
Integrate the API: Once the API key is obtained, users can integrate it with their existing sales and marketing tools. The API is RESTful and uses JSON responses, making it easy to implement and manage.
Set Up Alerts: Users can set up alerts to receive notifications in their inbox or Slack channel whenever a specific event occurs. This allows teams to act quickly and strategically, ensuring that they are always one step ahead of the competition.
Build Custom Workflows: With the API integrated, users can build custom workflows using tools like Clay, n8n, or Make. These workflows can automate prospecting, enrichment, and outreach efforts, improving efficiency and reducing manual effort.
Evaluate and Expand: After testing the service, users can evaluate its value and determine whether to expand their use of Bloomberry. For those who need more extensive access, the team at Bloomberry is open to discussing larger-scale trials tailored to specific use cases.
Table 2: Bloomberry API Integration Steps
| Step | Description |
|---|---|
| 1. Sign Up for a Free API Key | Visit the Bloomberry website and sign up for a free API key with 200 credits |
| 2. Integrate the API | Use the RESTful API with JSON responses to integrate with existing tools |
| 3. Set Up Alerts | Configure email or Slack alerts for specific events |
| 4. Build Custom Workflows | Use tools like Clay, n8n, or Make to automate prospecting and outreach |
| 5. Evaluate and Expand | Test the service and expand based on results and needs |
Bloomberry vs. Other SEO and B2B Tools
While Bloomberry is a relatively new player in the SEO and B2B marketing space, it offers a unique set of features that differentiate it from other tools. Unlike traditional SEO tools like Ahrefs or SEMrush, which focus primarily on keyword research and backlink analysis, Bloomberry provides real-time technographic data that can be used to inform sales and marketing strategies.
One of the key advantages of Bloomberry is its focus on real-time data. While tools like Ahrefs and SEMrush provide valuable insights into historical trends and competitor activity, they do not offer the same level of real-time visibility into technology adoption and churn. This makes Bloomberry particularly useful for organizations that need to respond quickly to changes in the market.
Another key advantage is the API-driven approach. By providing a RESTful API with JSON responses, Bloomberry allows users to integrate the service with other tools and automate their workflows. This level of flexibility is not always available with traditional SEO and B2B tools, which often require users to manually input data and manage campaigns.
Finally, Bloomberry’s focus on B2B technology adoption and churn makes it a valuable addition to any sales or marketing strategy. By providing insights into which companies are actively exploring new solutions, Bloomberry helps teams prioritize their efforts and increase their chances of conversion.
Final Thoughts
In today’s competitive business environment, the ability to respond quickly to market changes is more important than ever. Bloomberry offers a powerful solution for sales and marketing teams by providing real-time insights into technology adoption and churn. With its RESTful API, custom workflow automation, and global coverage, Bloomberry is a versatile tool that can be used to improve targeting, outreach, and campaign optimization.
Whether you’re a sales team looking to identify new leads, a marketing team looking to create more effective campaigns, or a product team looking to stay ahead of the competition, Bloomberry can help you make data-driven decisions that lead to better outcomes. By leveraging the real-time data provided by Bloomberry, organizations can gain a competitive edge and stay ahead of the curve in an ever-changing market.