In 2026, the Amazon marketplace is more competitive than ever. With millions of products vying for attention, visibility is the first step to driving sales. Amazon SEO—search engine optimization for Amazon—is the practice of optimizing your product listings to rank higher in search results, making it easier for potential buyers to find your products. At the heart of this process is keyword tracking—a critical strategy that allows you to monitor how your product ranks for specific search terms and how those rankings change over time.
Keyword tracking tools provide insights into what your customers are searching for, how your competitors are performing, and where there are opportunities to improve your own listings. These tools go beyond basic keyword research to offer actionable data on rank performance, competitor activity, and the effectiveness of your Amazon SEO and PPC (Pay-Per-Click) strategies.
Choosing the right Amazon SEO keyword tracking tool is not just about finding the most features or the lowest price—it’s about aligning the tool with your business goals, whether you're a small seller, an enterprise brand, or a marketing agency managing multiple accounts. The right tool helps you stay ahead of the competition, optimize your listings for the right keywords, and ultimately drive more traffic and sales.
This guide will walk you through the ins and outs of Amazon keyword tracking, the features to look for in a tool, and how to choose the best one for your needs. We’ll also compare some of the top tools available in 2026, highlighting their strengths, limitations, and ideal use cases.
Understanding the Role of Keyword Tracking in Amazon SEO
Keyword tracking is a fundamental part of any Amazon SEO strategy. It goes hand in hand with keyword research, but while keyword research helps you find the right terms to target, keyword tracking tells you how well those terms are working over time. Think of it as the ongoing measurement phase of your SEO efforts.
Amazon’s search algorithm is heavily keyword-based. When a customer types a search term into the Amazon search bar, the platform uses that query to find and rank products. The more relevant and optimized your product listings are for high-traffic, low-competition keywords, the better your chances of appearing at the top of the search results. But once you’ve optimized your listings, the real work begins: tracking how your changes affect your ranking and sales performance.
Keyword tracking tools help you do this in several key ways:
- Rank Monitoring: These tools allow you to see how your product ranks for specific keywords and track changes over time. This helps you understand the effectiveness of your optimization efforts.
- Competitor Analysis: You can monitor how your competitors are performing for the same keywords, giving you insight into their strategies and opportunities to differentiate.
- Performance Insights: Many tools integrate with your Amazon PPC campaigns, giving you a full picture of how your paid and organic strategies are working together.
- Data-Driven Decisions: With real-time data and historical trends, you can make informed decisions about when to adjust your keywords, pricing, or listing content.
By continuously tracking your keyword performance, you can identify what’s working, what’s not, and where to focus your next optimization efforts. This iterative process is essential for staying competitive on Amazon.
Why Keyword Tracking Matters for Sellers of All Sizes
Whether you're a small seller with a few products or a large enterprise managing hundreds of ASINs, keyword tracking is a must. Small sellers can use it to identify high-potential keywords that their competitors might be overlooking. Medium-sized sellers can use it to optimize their catalog-wide SEO strategy, while enterprise sellers benefit from advanced tools that support multi-account management and deep analytics.
For agencies and consultants managing multiple Amazon accounts, keyword tracking tools with enterprise-level features—like multi-account support, integration with other marketing tools, and detailed performance dashboards—are especially valuable.
Key Features to Look for in an Amazon Keyword Tracking Tool
When evaluating Amazon SEO keyword tracking tools, it’s important to look beyond the surface and identify the features that will actually help you achieve your business goals. Here are some key features to consider:
- Keyword Performance Monitoring: The ability to track how your product ranks for specific search terms and how those rankings change over time. This includes both organic and paid keyword performance.
- Competitor Analysis Tools: Features that allow you to compare your keyword performance with that of your competitors. This includes tracking their rankings, keyword usage, and ad strategies.
- Search Volume and CPC Data: Tools that provide insights into how often a keyword is being searched and how much advertisers are willing to pay for clicks. This helps you prioritize high-traffic, low-competition terms.
- Integration with Amazon PPC Campaigns: Many keyword tracking tools integrate with Amazon’s Sponsored Products, allowing you to see how your keyword performance affects your ad campaigns and vice versa.
- ASIN-Level Tracking: The ability to track keyword rankings for specific ASINs, which is especially useful for sellers with multiple products.
- Keyword Suppression Risk and Listing Health Checks: Some tools go a step further by analyzing your listings for content gaps, A+ readiness, and suppression risk—helping you avoid issues that could hurt your rankings.
- Custom Alerts and Reporting: Tools that allow you to set up custom alerts for when your rankings drop below a certain threshold or when your competitors make changes. Detailed reporting features help you share insights with your team or clients.
The right combination of these features will vary depending on your business needs. For example, a small seller might prioritize search volume and rank tracking, while an enterprise seller might need multi-account support and deep competitor analysis.
How to Choose the Right Tool for Your Business
Choosing the best Amazon keyword tracking tool involves more than just comparing features—it also requires understanding your business goals, budget, and workflow. Here are some key considerations:
- Business Size and Complexity: A small seller with a few products can use a basic tool with rank tracking and search volume data. Enterprise sellers, on the other hand, may need a tool that supports multi-account management and integrates with other marketing platforms.
- Budget: Some tools offer free plans or trials, while others require a monthly or annual subscription. Consider what features you need most and how much you’re willing to pay for them.
- Ease of Use: A tool with a user-friendly interface and intuitive dashboards can save you time and reduce the learning curve, especially if you’re new to Amazon SEO.
- Scalability: As your business grows, you may need a tool that can scale with you. Look for tools that offer flexible pricing plans and support for multiple accounts or products.
- Customer Support and Training: Tools that offer excellent customer support, tutorials, and onboarding can help you get the most out of your investment.
By aligning your tool selection with your business needs, you can ensure that you’re getting the right features and support to drive your Amazon SEO success.
Top Amazon SEO Keyword Tracking Tools in 2026
Several tools stand out in 2026 for their robust keyword tracking capabilities, ease of use, and integration with Amazon’s ecosystem. Below is a comparison of the most popular tools, including their features, pricing, and best use cases.
1. Helium 10 (All-in-One Amazon SEO Suite)
Helium 10 remains a top choice for Amazon sellers in 2026 due to its comprehensive feature set and all-in-one approach to SEO and PPC. It offers powerful keyword tracking, competitor analysis, and listing optimization tools.
Key Features:
- Keyword Performance Monitoring: Track keyword rankings over time for both organic and paid search.
- Competitor Analysis: Analyze competitors’ keywords, ad strategies, and pricing.
- Search Volume and CPC Data: Get insights into keyword popularity and advertiser willingness to pay.
- Listing Optimization Tools: Optimize your titles, bullet points, and backend keywords with AI-powered suggestions.
- PPC Integration: Connect to your Amazon Sponsored Products campaigns for real-time performance tracking.
- Multi-Account Support: Ideal for agencies and large sellers managing multiple accounts.
- ASIN-Level Tracking: Monitor rankings for specific ASINs and identify optimization opportunities.
Pricing:
- Free plan with basic keyword tracking.
- Paid plans start at $29.99/month, with premium options available for agencies and large sellers.
Best For:
- Sellers who want an all-in-one solution for SEO and PPC.
- Agencies managing multiple Amazon accounts.
- Sellers looking for deep competitor analysis and listing optimization tools.
Limitations:
- Can be overwhelming for new sellers due to the wide range of features.
- Pricing may be a barrier for small sellers on a tight budget.
2. Sellics (Enterprise-Level Amazon Marketing Platform)
Sellics is a powerful tool designed for enterprise sellers and agencies. It offers advanced keyword tracking, PPC optimization, and multi-account support.
Key Features:
- Keyword Performance Monitoring: Track keyword rankings and changes over time.
- PPC + SEO Integration: Get a unified view of how your paid and organic strategies are performing.
- Multi-Account Support: Ideal for agencies managing multiple Amazon accounts.
- Competitor Analysis: Monitor competitors’ keywords, ad strategies, and pricing.
- Custom Reporting: Generate detailed reports on keyword performance, listing health, and campaign effectiveness.
Pricing:
- Higher pricing for enterprise users.
- Free trial available.
Best For:
- Enterprise sellers and agencies.
- Sellers who want deep integration with Amazon PPC campaigns.
- Sellers with complex pricing and margin management needs.
Limitations:
- Higher price point compared to other tools.
- Steeper learning curve for new users.
3. SalesDuo (Proprietary Amazon SEO Tool)
SalesDuo’s Amazon SEO tool is a proprietary system designed specifically for real-world listing performance. It connects keyword insights directly to listing readiness, catalog health, and profitability.
Key Features:
- Keyword Performance Monitoring: Track keyword rankings and their impact on sales and conversions.
- Listing Readiness Analysis: Assess your listings for content gaps, A+ readiness, and suppression risk.
- PPC Integration: Connect keyword insights to your Amazon Sponsored Products campaigns.
- Margin Protection and Pricing Analysis: Ensure your keyword choices support profitability and margin goals.
Pricing:
- Not available for public purchase—used internally by SalesDuo’s growth teams.
Best For:
- Brands that want Amazon SEO decisions tied directly to performance, margin protection, and scalable growth.
- Sellers with complex pricing and margin management needs.
Limitations:
- Not available for public use.
- Limited to SalesDuo clients.
4. MerchantWords (Budget-Friendly Keyword Research Tool)
MerchantWords is a popular tool for sellers who want to get started with Amazon SEO at a lower cost. It offers keyword research, competitor analysis, and basic tracking features.
Key Features:
- Keyword Research: Find high-traffic, low-competition keywords.
- Competitor Analysis: Compare your keywords with those of your competitors.
- Search Volume and CPC Data: Get insights into keyword popularity and advertiser willingness to pay.
- Digital Shelf Analysis: Track competitors’ listings and strategies.
- ASIN Plus for Reverse ASIN Lookup: Analyze competitors’ top-performing ASINs.
Pricing:
- Starts at $29/month.
- Limited regional search support.
Best For:
- Small and medium-sized sellers.
- Sellers looking for a budget-friendly tool with keyword research and basic competitor analysis.
Limitations:
- Limited regional search support.
- Not ideal for enterprise-level sellers or agencies.
5. Sellics and Other Free Tools
While there are no truly free Amazon keyword tracking tools, several offer limited free plans or trials. These are ideal for sellers who want to test the waters before committing to a paid plan.
Key Features:
- Helium 10 Free Plan: Limited keyword tracking and basic features.
- Jungle Scout Trial: Free trial period to test rank tracking before upgrading.
- WhatsMySerp (WMS): Some Amazon checks available for free.
Pricing:
- Free plans with limited features.
- Free trials available for most tools.
Best For:
- New sellers testing keyword research tools.
- Sellers who want to try a tool before committing to a paid plan.
Limitations:
- Free plans are limited in functionality.
- Not suitable for sellers with large catalogs or complex SEO needs.
Feature Comparison Table: Top Amazon Keyword Tracking Tools in 2026
| Tool | Keyword Performance Monitoring | Competitor Analysis | Search Volume & CPC | PPC Integration | Multi-Account Support | Pricing | Best For |
|---|---|---|---|---|---|---|---|
| Helium 10 | ✅ | ✅ | ✅ | ✅ | ✅ | Free to $29.99+/month | Sellers needing all-in-one SEO and PPC |
| Sellics | ✅ | ✅ | ✅ | ✅ | ✅ | Enterprise pricing | Enterprise sellers and agencies |
| SalesDuo | ✅ | ✅ | ✅ | ✅ | ❌ | Not publicly available | Brands needing performance-driven SEO |
| MerchantWords | ✅ | ✅ | ✅ | ❌ | ❌ | $29+/month | Small to mid-sized sellers |
| Free Tools | ✅ (limited) | ✅ (limited) | ✅ (limited) | ❌ | ❌ | Free (limited features) | New sellers and testers |
Choosing the Right Tool for Your Needs
Selecting the right Amazon SEO keyword tracking tool depends on your business size, goals, and budget. For small to mid-sized sellers, tools like Helium 10 and MerchantWords offer a balance of features and affordability. Enterprise sellers and agencies, on the other hand, may find more value in tools like Sellics or SalesDuo, which offer advanced analytics and multi-account support.
If you're just starting out, free tools like Helium 10’s free plan or Jungle Scout’s trial can help you get a feel for what’s possible before investing in a paid plan.
Key Terminology and Concepts in Amazon SEO and Keyword Tracking
To make the most of your keyword tracking efforts, it's important to understand some key terminology and concepts related to Amazon SEO. Here are a few essential terms:
- Search Terms: The keywords or phrases that customers type into Amazon’s search bar. These can include brand names, product features, or general categories.
- ASIN (Amazon Standard Identification Number): A unique identifier for each product on Amazon. Tracking keyword performance at the ASIN level gives you a detailed view of how each product is performing.
- Organic Rank: The position of your product in Amazon’s search results when no ads are involved. A higher organic rank means your product is more likely to be seen and purchased.
- PPC (Pay-Per-Click): A model where sellers bid to have their products appear in Amazon’s sponsored search results. Keyword tracking tools can help you see how your paid and organic strategies are working together.
- Share of Voice: A metric that shows how much of the search traffic in your category is being captured by your brand versus your competitors.
- Keyword Suppression Risk: A measure of how likely a keyword is to be suppressed by Amazon due to low relevance or poor performance.
- TACoS (Total Advertising Cost of Sales): A metric that shows how much of your sales are being spent on advertising. Keyword tracking tools can help you optimize your keyword choices to reduce TACoS and improve profitability.
Understanding these terms will help you interpret the data from your keyword tracking tools and make more informed decisions about your Amazon SEO strategy.
Frequently Asked Questions (FAQs) About Amazon Keyword Tracking Tools
As you begin to explore Amazon keyword tracking, you may have some common questions. Here are a few frequently asked questions and their answers, based on the information in this guide.
Q1. What is the best Amazon keyword tracking tool in 2026?
The best tool depends on your business size and needs. For most sellers, Helium 10 is the top choice due to its comprehensive feature set and all-in-one approach to SEO and PPC. For enterprise sellers and agencies, Sellics and SalesDuo offer advanced analytics and multi-account support.
Q2. Are there free Amazon keyword tracking tools?
There are no fully free Amazon keyword tracking tools, but many offer limited free plans or trials. For example, Helium 10 and Jungle Scout offer free plans with basic keyword tracking features. These are ideal for new sellers or those testing the waters before committing to a paid plan.
Q3. Can I use general SEO tools like SEMrush or Ahrefs for Amazon keyword tracking?
No, general SEO tools like SEMrush or Ahrefs are not designed to track Amazon search results. They are optimized for Google and other search engines. For Amazon keyword tracking, you need a tool specifically built for Amazon, such as Helium 10, Sellics, or MerchantWords.
Q4. How can keyword tracking help improve my Amazon sales?
Keyword tracking helps you identify which keywords are driving visibility and conversions for your products. By tracking your keyword rankings over time, you can optimize your listings, adjust your pricing strategies, and refine your Amazon PPC campaigns to increase sales and reduce costs.
Q5. What is the difference between keyword research and keyword tracking?
Keyword research is the process of identifying the best keywords to target for your products. It helps you find high-traffic, low-competition keywords that are relevant to your offerings. Keyword tracking, on the other hand, is the process of monitoring how your products rank for those keywords over time. It helps you see what’s working and where to make improvements.
Q6. Can I track my competitors’ keyword performance?
Yes, most Amazon keyword tracking tools allow you to monitor your competitors’ keyword performance. This includes tracking their rankings, keyword usage, and ad strategies. By analyzing your competitors, you can identify opportunities to differentiate your listings and improve your own keyword strategy.
Q7. How do I choose the right Amazon keyword tracking tool?
To choose the right tool, consider the following: - Business Size and Complexity: Small sellers can use basic tools, while enterprise sellers need advanced analytics and multi-account support. - Budget: Some tools offer free plans or trials, while others require a monthly or annual subscription. - Ease of Use: Look for a tool with an intuitive interface and detailed tutorials. - Scalability: Choose a tool that can grow with your business. - Customer Support: Tools with excellent customer support can help you get the most out of your investment.
Final Thoughts: The Bottom Line
Amazon SEO keyword tracking is an essential part of any seller’s strategy. It allows you to monitor how your products are performing in search results, identify opportunities for improvement, and stay ahead of the competition. By choosing the right tool, you can streamline your SEO efforts, optimize your listings, and drive more traffic and sales.
Whether you’re a small seller with a few products or an enterprise brand managing a large catalog, there’s a tool out there that fits your needs. Tools like Helium 10, Sellics, and SalesDuo offer powerful keyword tracking, competitor analysis, and integration with Amazon PPC campaigns. For budget-conscious sellers, MerchantWords and free tools like Helium 10’s free plan provide a great starting point.
As you explore these tools, keep your business goals in mind. Focus on tools that offer the features you need most and support your long-term growth. With the right strategy and the right tools, you can take your Amazon SEO to the next level and achieve lasting success on the platform.