Content marketing has evolved from a novel concept into a cornerstone of digital strategy. As competition intensifies and audiences become more discerning, the need for a calculated and data-driven approach has never been greater. In this landscape, tools like ScribbleLive are redefining what it means to be a content marketer. By combining strategic content creation with advanced SEO tools, ScribbleLive helps organizations not just create content—but create content that resonates, converts, and scales.
This guide explores how ScribbleLive and similar platforms are reshaping content marketing in 2017 and beyond. It delves into the platform’s features, its integration with SEO, and how it supports marketers in overcoming the challenges of a saturated digital environment.
The Content Shock Era and the Rise of Data-Driven Marketing
In 2014, Mark Schaefer coined the term Content Shock to describe a point where the sheer volume of content being created would make it nearly impossible for most organizations to cut through the noise and get their content seen. This phenomenon has only intensified as more brands and marketers jump on the content bandwagon.
Vincent Mifsud, CEO of ScribbleLive, explains that quality has become the differentiator in this environment. “The more targeted your content is, and the more it speaks to your client, the better,” he states. “Generic content is more likely to get lost in the noise.”
This is where data comes in. A content marketing platform like ScribbleLive offers a framework based on the content lifecycle: planning, creation, distribution, and measurement. This lifecycle is supported by a data-driven approach that helps marketers understand what content is resonating with their audience and what isn’t.
The key to standing out in the Content Shock era is to create content that is both strategically aligned with buyer journeys and optimized for search engines. ScribbleLive addresses both of these aspects through its integration with SEO tools like Linkdex, a powerful organic search recommendation engine.
The ScribbleLive Platform: A Holistic Content Marketing Ecosystem
ScribbleLive is a B2B SaaS application designed for mid-sized to large companies looking to enhance their content marketing efforts. It offers a comprehensive suite of tools that enable marketers to not only create content but also distribute and measure its performance across multiple channels.
The platform supports the entire content marketing lifecycle:
- Content Strategy Planning – ScribbleLive helps marketers align their content with the buyer journey by identifying relevant themes and topics based on target market data.
- Content Creation – Through a network of 1,400 visual content creators, ScribbleLive allows for the on-demand creation of custom content tailored to specific audience segments.
- Content Distribution – The platform integrates with websites, mobile apps, and social media channels, ensuring that content reaches the right audience at the right time.
- Content Measurement – Using data science and analytics, ScribbleLive provides insights into what content is working and where there are opportunities for improvement.
One of the standout features of ScribbleLive is its proactive approach to content planning. Based on a company’s target market, the platform recommends themes, topics, influencers, and even SEO strategies for how that content can be found on Google. This proactive stance ensures that content is not only relevant but also discoverable.
A Flexible Platform for Every Stage of Maturity
ScribbleLive understands that not all companies are at the same stage in their content marketing journey. That’s why the platform offers a modular structure, allowing users to purchase individual features based on their needs. For example, a company that is still in the early stages of content marketing might only need the content creation module, while a more mature organization might require full access to all modules.
This flexibility ensures that businesses can start small and scale as their content marketing strategy evolves.
The Role of SEO in Modern Content Marketing
SEO is no longer just a technical task—it’s a strategic imperative. As more content is created, the need for content to be discoverable and ranked well on search engines has become critical. This is where the integration of SEO tools like Linkdex becomes invaluable.
Linkdex provides organic search recommendations that help marketers understand what content their audience is searching for and how to optimize their content to meet those needs. This data-driven approach allows for more effective SEO strategies that are aligned with audience intent.
According to Vincent Mifsud, “We believe the more objectively valuable recommendations we can give you that are numerically determined, the more effective you can be in your content marketing.”
This intersection of math and creativity is at the heart of what makes ScribbleLive stand out. By using data to inform content strategy, marketers can reduce guesswork and focus on what truly matters—creating content that resonates with their audience and drives business results.
The Changing Skill Set of Content Marketers
As content marketing becomes more sophisticated, the skills required of marketers are evolving as well. In 2017, the top five skills for SEO success include:
- Writing: High-quality content is the foundation of SEO. Marketers must be able to write compelling, informative, and engaging content that addresses the needs of their audience.
- Research: From keyword research to influencer analysis, the ability to gather and interpret data is essential for creating content that ranks well and resonates with users.
- Outreach: Building relationships with influencers and content creators is crucial for gaining visibility and earning backlinks—key factors in SEO success.
- Visual Design: In a world where attention spans are short, visual content is more important than ever. Marketers must understand how to create and optimize visual assets like infographics, videos, and images.
- Data Analysis: The ability to interpret SEO metrics and content performance data is essential for making informed decisions and optimizing content strategies.
These skills reflect the growing complexity of content marketing and the need for a multidisciplinary approach. As Vincent Mifsud notes, “It’s becoming very complicated to be a marketer. It’s expensive to create quality content and harder than ever to figure things out.”
The Benefits of a Data-Driven Content Marketing Approach
A data-driven approach to content marketing offers several key benefits:
- Improved Audience Engagement: By analyzing audience behavior and preferences, marketers can create content that is more relevant and engaging.
- Higher Search Rankings: SEO-optimized content is more likely to appear in search results, driving more traffic to a company’s website.
- Better ROI: With data-backed insights, marketers can allocate resources more effectively and measure the impact of their content strategies.
- Strategic Alignment: By aligning content with buyer journeys and business goals, marketers can ensure that their efforts are contributing to overall business success.
ScribbleLive’s integration of data science and marketing strategy is a prime example of how a data-driven approach can help marketers overcome the challenges of the Content Shock era.
The Ideal User of ScribbleLive
ScribbleLive is particularly well-suited for mid-sized to large companies that have already recognized the importance of content marketing and are looking to scale their efforts. These companies often have dedicated content marketing teams or digital departments that are responsible for managing content creation, distribution, and performance.
The ideal user of ScribbleLive is typically the VP of Digital, VP of Content, or VP of Social. These individuals are responsible for overseeing digital marketing efforts and are looking for tools that can help them create more effective content strategies.
By providing a comprehensive platform that supports every stage of the content marketing lifecycle, ScribbleLive enables these professionals to streamline their workflows, improve collaboration, and measure the impact of their content strategies.
A Comparison of ScribbleLive and Competitors
To better understand how ScribbleLive stands out in the content marketing space, it’s helpful to compare it with other platforms. The following table highlights some of the key differences between ScribbleLive and its competitors:
| Feature | ScribbleLive | Competitor A | Competitor B |
|---|---|---|---|
| Content Strategy Planning | ✅ | ❌ | ✅ |
| Content Creation | ✅ (1,400+ creators) | ✅ | ❌ |
| Distribution | ✅ (Website, Mobile, Social) | ✅ | ✅ |
| SEO Integration | ✅ (Linkdex) | ❌ | ✅ |
| Proactive Recommendations | ✅ | ❌ | ❌ |
| Modular Approach | ✅ | ❌ | ✅ |
| Data-Driven Insights | ✅ | ❌ | ❌ |
As the table shows, ScribbleLive offers a more comprehensive and data-driven approach to content marketing. Its integration with SEO tools and its proactive approach to content planning give it a distinct advantage over other platforms.
The Future of Content Marketing in 2017 and Beyond
Looking ahead, the future of content marketing in 2017 and beyond is defined by quality, data, and strategic alignment. As the Content Shock phenomenon continues to intensify, the ability to create content that is both relevant and discoverable will become even more critical.
According to Vincent Mifsud, the future of content marketing will be defined by more math, more measurement, and more accountability. This means that marketers will need to rely on data-driven insights to make decisions and optimize their content strategies.
The integration of platforms like ScribbleLive into content marketing strategies will play a key role in this shift. By combining strategic content planning with advanced SEO tools, these platforms help marketers create content that is not only high-quality but also optimized for search engines and aligned with audience needs.
Final Thoughts
In the evolving landscape of content marketing, the ability to create content that resonates with audiences and drives business results is more important than ever. Platforms like ScribbleLive are helping marketers navigate this complex environment by providing a comprehensive, data-driven approach to content creation, distribution, and measurement.
By combining strategic planning with advanced SEO tools, ScribbleLive enables marketers to create content that is not only high-quality but also optimized for search engines and aligned with audience needs. This holistic approach is essential for overcoming the challenges of the Content Shock era and staying ahead of the competition.
As the future of content marketing continues to evolve, the integration of data and strategy will become even more critical. Marketers who embrace this shift and leverage tools like ScribbleLive will be well-positioned to succeed in the digital age.