In the ever-evolving world of digital marketing, technical SEO has become a cornerstone of online visibility and performance. While many agencies offer technical SEO services, few align their success directly with the tangible results they deliver. Growmatic stands out by combining a robust technical SEO framework with a performance-based model, ensuring businesses only pay for verified growth. This guide dives deep into the process Growmatic uses to fix technical SEO issues, revealing how it balances automation, data-driven strategy, and continuous optimization to deliver real-world outcomes.
Technical SEO is more than just making a website crawlable—it's about ensuring search engines can effectively index content, users can navigate the site seamlessly, and all technical components work in harmony to enhance rankings. For companies with limited in-house resources or high competition in their niche, technical SEO becomes a non-negotiable. Growmatic’s approach addresses these challenges with a structured, intelligent process that covers everything from site speed and mobile responsiveness to duplicate content and crawl errors.
This article explores each phase of Growmatic’s technical SEO process, the tools it uses, and the measurable outcomes it delivers. We’ll also compare it with other technical SEO models and examine how it integrates with broader digital marketing strategies. Whether you're a business owner, marketer, or SEO professional, this guide offers a comprehensive view of how technical SEO can be transformed from a complex puzzle into a strategic advantage.
The Baseline Assessment: Laying the Groundwork
Before diving into fixes, Growmatic begins with a comprehensive baseline assessment. This phase is crucial because it establishes a clear understanding of the website’s current state and defines what success looks like. Growmatic uses historical data from the past 12 months to evaluate key metrics like organic traffic, keyword rankings, conversion rates, and technical SEO health. This baseline serves as a benchmark against which all future progress is measured.
The baseline assessment is not just a snapshot—it's a roadmap. By identifying which pages are performing well and where technical issues are causing friction, Growmatic can prioritize tasks effectively. For example, if a site has multiple crawl errors affecting high-traffic pages, those will be addressed first to restore indexing and user experience.
Growmatic also uses this phase to understand the business's unique goals and challenges. A SaaS company, for instance, might have different SEO requirements than an e-commerce store. This tailored approach ensures that technical optimizations align with the business's overall digital strategy.
Technical Audit: Identifying the Root Causes
Once the baseline is set, Growmatic conducts a technical SEO audit to uncover the underlying issues affecting the website’s performance. This audit goes beyond surface-level checks and includes a deep dive into crawlability, site speed, mobile responsiveness, duplicate content, and metadata accuracy.
The audit is powered by a suite of tools, including Google Search Console, Screaming Frog, and Ahrefs. These tools help Growmatic identify issues like broken internal or outbound links, missing SSL certificates, and duplicate content problems. Each issue is categorized by its impact, ensuring that high-priority fixes are addressed first.
One of the key findings from the audit often revolves around crawl budget. If a site is filled with low-value pages or 404 errors, search engines may waste time crawling irrelevant content instead of indexing the most important pages. Growmatic addresses this by optimizing the site’s architecture, removing or redirecting broken links, and improving internal linking to guide search engines toward valuable content.
Another common issue uncovered during the audit is site speed. A slow-loading website can lead to high bounce rates and lower rankings. Growmatic uses tools like Google PageSpeed Insights to identify performance bottlenecks and then implements fixes such as image optimization, leveraging browser caching, and minimizing CSS and JavaScript files.
Key Technical SEO Issues Identified in the Audit
| Issue | Description | Impact |
|---|---|---|
| Broken links | Links leading to 404 errors | Poor user experience, wasted crawl budget |
| Missing SSL | No HTTPS implementation | Security issues, trust issues |
| Duplicate content | Identical content across pages | Confusion for search engines |
| Poor site speed | Slow page load times | High bounce rates, lower rankings |
| Crawl errors | Pages that cannot be indexed | Reduced visibility in search results |
Fixing the Issues: From Diagnosis to Optimization
With the audit complete and a clear list of issues, Growmatic moves into the implementation phase. This is where the real work begins—resolving technical problems, optimizing the site’s structure, and ensuring everything functions as it should. The implementation is not a one-time fix but a continuous process that evolves alongside the site.
One of the first actions in this phase is fixing broken links. Whether internal or external, broken links create a poor user experience and send negative signals to search engines. Growmatic uses automated tools to identify these links and then either repairs them or sets up 301 redirects to ensure users and search engines are directed to the correct content.
For duplicate content issues, Growmatic implements canonical tags to signal the preferred version of a page. This helps search engines understand which page to index and which to ignore, preventing ranking dilution. It also reviews the site’s content strategy to ensure that new content is original and tailored to specific audience segments.
Site speed is another area of focus. Growmatic optimizes images, leverages browser caching, and minifies code to reduce load times. It also reviews the site’s hosting infrastructure to ensure it can handle high traffic volumes without performance degradation.
Common Technical SEO Fixes and Their Benefits
| Fix | Description | Benefit |
|---|---|---|
| Fix broken links | Repair or redirect 404 errors | Improved user experience, better crawl efficiency |
| Implement canonical tags | Signal preferred page versions | Avoid duplicate content penalties |
| Optimize site speed | Reduce load times | Higher rankings, lower bounce rates |
| Fix crawl errors | Resolve indexing issues | Better visibility in search results |
| Enable HTTPS | Install SSL certificate | Enhanced security, improved trust |
Mobile-First Optimization: Preparing for the Future of Search
As Google continues to prioritize mobile-first indexing, ensuring a site is fully optimized for mobile devices is no longer optional—it's essential. Growmatic addresses this by reviewing the site’s mobile responsiveness, testing it across different devices and browsers, and making necessary adjustments.
Mobile optimization includes more than just making sure the site looks good on a smartphone. It also involves optimizing load times, ensuring touch-friendly navigation, and implementing mobile-specific features like responsive images and mobile menus. Growmatic also reviews the site’s mobile metadata to ensure that titles and descriptions are optimized for mobile users.
Another key aspect of mobile optimization is ensuring that the site functions correctly on mobile-first search results. This includes optimizing for featured snippets, local search, and voice search queries, which are becoming increasingly common as more users interact with search engines via mobile devices.
Continuous Monitoring and Optimization
Once the initial fixes are implemented, Growmatic doesn’t stop there. Technical SEO is an ongoing process, and the digital landscape is constantly changing. New issues can arise, algorithms can shift, and competitors can make changes that affect rankings. That’s why Growmatic emphasizes continuous monitoring and optimization.
Growmatic uses real-time data from tools like Google Analytics and Search Console to track the site’s performance. It monitors key metrics like organic traffic, keyword rankings, and conversion rates to ensure that the technical changes are delivering the expected results. If something isn’t working, it adjusts the strategy accordingly.
One of the key advantages of Growmatic’s performance-based model is that it’s designed for long-term success. Unlike traditional SEO agencies that charge fixed fees regardless of results, Growmatic’s compensation is tied to the actual growth in organic revenue. This means that the agency has a vested interest in ensuring that technical optimizations are delivering real value to the business.
Performance Tracking and Revenue Attribution
A unique feature of Growmatic’s technical SEO process is its ability to track how SEO efforts contribute to organic revenue. By using advanced analytics and attribution modeling, Growmatic can calculate the impact of technical fixes, content optimizations, and link building campaigns on the business’s bottom line.
This level of tracking is made possible through a combination of data from the baseline assessment and ongoing performance reports. Growmatic compares pre- and post-optimization metrics to determine which changes are driving the most growth. For example, if a site’s load time was reduced by 50%, Growmatic can track how that improvement affected bounce rates, conversion rates, and ultimately, revenue.
The ability to attribute SEO performance to real revenue growth is a game-changer for businesses. It provides a clear, measurable ROI that justifies the investment in SEO and helps business owners make data-driven decisions about future strategies.
Integration with Broader SEO Strategies
While technical SEO is a critical component of Growmatic’s process, it doesn’t work in isolation. Growmatic takes a holistic approach to SEO, integrating technical optimizations with on-page SEO, content strategy, and link building to create a comprehensive growth strategy.
On-page SEO involves optimizing content for specific keywords, improving meta tags, and ensuring that the site’s structure supports user intent. Growmatic’s AI-powered content generator helps create high-quality, SEO-friendly content that aligns with the site’s technical optimizations.
Link building is another area where technical SEO plays a role. A site with strong technical foundations is more likely to attract high-quality backlinks because it offers a better user experience. Growmatic’s link building campaigns focus on building authoritative backlinks from relevant websites, which helps improve domain authority and rankings.
By combining technical SEO with these other strategies, Growmatic creates a cohesive approach that drives both short-term results and long-term sustainability.
The Growmatic Difference: Performance-Based SEO
What sets Growmatic apart from other technical SEO agencies is its performance-based model. Instead of charging clients for promises, Growmatic aligns its compensation with the actual growth in organic revenue it generates. This model creates a win-win scenario where the business only pays for results, and the agency is motivated to deliver the best possible outcomes.
The performance-based model also ensures transparency and accountability. Clients receive detailed reports that track the impact of each optimization, from site speed improvements to keyword ranking gains. These reports are used to adjust the strategy in real time, ensuring that the business is always moving in the right direction.
Another key advantage of Growmatic’s approach is its focus on scalability. As a business grows, its SEO needs change. Growmatic’s technical SEO process is designed to evolve with the business, adapting to new challenges and opportunities as they arise.
Final Thoughts: Technical SEO as a Strategic Advantage
In today’s competitive digital landscape, technical SEO is no longer just a technical task—it’s a strategic advantage. By ensuring a website is optimized for search engines and users alike, businesses can improve visibility, user experience, and ultimately, revenue. Growmatic’s technical SEO process turns this complex process into a structured, results-driven strategy that delivers measurable outcomes.
From the initial baseline assessment to continuous monitoring and optimization, Growmatic’s approach is designed to help businesses achieve long-term success in the digital space. By combining technical expertise with a performance-based model, it ensures that every optimization is delivering real value.
As businesses continue to compete for online visibility, technical SEO will only become more important. With the right partner and the right strategy, it’s possible to turn technical SEO from a challenge into a powerful growth driver.