Squarespace has become a go-to platform for designers, entrepreneurs, and content creators due to its sleek interface, intuitive tools, and built-in SEO capabilities. However, even the most visually appealing website will struggle to gain traction without effective SEO strategies—particularly technical SEO. Squarespace is a closed CMS, meaning it has unique limitations and capabilities when it comes to SEO, including metadata setup, indexing behavior, and speed optimization. This is where technical SEO experts for Squarespace come in.
These specialists understand how to optimize Squarespace sites for search engines while maintaining the platform’s design integrity. They go beyond surface-level adjustments and dive into the technical nuances that determine how well a Squarespace site ranks in search engine results pages (SERPs). From indexing and crawling to schema markup and site architecture, a technical SEO expert ensures that a Squarespace website is not just beautiful but also discoverable.
This guide explores the role of technical SEO experts, the specific skills they bring to the table, and the top professionals in the field. We'll examine how these experts tailor strategies for Squarespace's unique environment, the importance of SEO plugins and tools, and the value of long-term SEO planning. By the end of this article, you’ll understand how to choose the right technical SEO expert to unlock the full potential of your Squarespace website.
The Role of a Squarespace Technical SEO Expert
A technical SEO expert for Squarespace is more than a content optimizer or keyword researcher. They are problem-solvers who understand the limitations of Squarespace as a closed platform and work within those constraints to improve site performance. These experts are familiar with Squarespace's architecture and know how to leverage its built-in SEO tools while supplementing them with external solutions where necessary.
Here are some of the key responsibilities a technical SEO expert for Squarespace might take on:
- Website Audits: Conducting in-depth technical audits to identify issues like broken links, site speed bottlenecks, and indexing errors.
- Schema Markup Implementation: Adding structured data to help search engines understand the content of your pages better.
- Crawling and Indexing Optimization: Ensuring that search engine bots can easily navigate and index your site.
- Mobile Optimization: Fine-tuning Squarespace's responsive design to meet Google's mobile-first indexing standards.
- Content Hierarchy and URL Structure: Organizing content in a way that improves both user experience and search visibility.
- Speed and Performance Tuning: Optimizing images, caching, and server performance to improve load times.
- Local SEO and Google My Business: For businesses targeting local audiences, these experts optimize for local search visibility.
Because Squarespace is not as flexible as WordPress in terms of code customization, technical SEO experts must be creative in how they implement strategies. They often rely on Squarespace’s built-in tools or use third-party plugins like SEOSpace or Square Genius to extend functionality.
Why Squarespace Needs a Technical SEO Expert
While Squarespace comes with some SEO features—like automatic sitemaps and SSL certificates—it is not a self-sufficient solution. The platform has built-in limitations that prevent full technical control, such as the inability to edit raw HTML or JavaScript directly. This is where a technical SEO expert becomes essential.
For example, if a Squarespace site is not appearing in search results as expected, a technical SEO expert can identify and fix issues like incorrect meta tags, missing alt text, or poor internal linking. They also ensure that your site is optimized for Google’s Core Web Vitals, which are now a ranking factor.
Without the expertise of a technical SEO professional, businesses may miss out on valuable organic traffic and visibility. These experts act as a bridge between the design-driven nature of Squarespace and the technical requirements of search engines, making sure your site is both beautiful and effective.
Top Squarespace Technical SEO Experts in 2025
Several professionals and agencies specialize in Squarespace technical SEO, each bringing unique expertise and approaches. Below is a breakdown of some of the top experts in the field, including their key skills, service offerings, and ideal use cases.
1. SEOSpace – Henry Purchase
Website: www.seospace.co
Location: US, UK & Europe
Specialties: Squarespace SEO, Local SEO, Keyword Research, Digital PR, Content Strategy
Pricing: Kickstart ($499), Growth ($1,499), Accelerator ($2,499/month)
Ideal For: Businesses seeking measurable SEO growth on Squarespace
Tags: Squarespace SEO, SEO Plugin, Local SEO, Global SEO, SEO for Coaches, SEO for Wedding Photographers
Henry Purchase, founder of SEOSpace, has helped over 30,000 Squarespace websites improve their rankings and visibility. His approach is data-driven and tailored to niche industries, such as wedding photography. He combines keyword research, content strategy, and technical SEO to deliver long-term results.
SEOSpace also offers an SEO plugin that integrates with Squarespace, allowing for on-page optimization without leaving the platform. His team has a strong track record in international SEO, making it a top choice for businesses targeting global audiences.
2. The Square Genius – Toni Williams
Website: thesquaregenius.co.uk
Location: United Kingdom
Specialties: Technical SEO, Local Citations, Google Search Console
Pricing: Local SEO Boost (£680), Pro SEO Boost (£1,590)
Ideal For: UK businesses, small brands
Tags: Local SEO UK, Squarespace SEO Plugin, SEO Roadmap
Toni Williams, the lead designer of The Square Genius, has nearly a decade of experience in Squarespace SEO. Her 12-month SEO roadmaps and plugin tutorials are ideal for UK-based businesses looking for long-term growth. She is certified by SEOSpace and is part of the Circle community, which adds credibility to her methods.
Toni is particularly skilled in local SEO and has helped numerous businesses rank for high-intent local keywords. Her technical expertise includes optimizing Google My Business listings and ensuring that local citations are correctly managed.
3. Meraki Branding – Eleni Meraki
Website: merakibranding.com
Location: Greece (serving Europe & beyond)
Specialties: SEO for Creatives, Copywriting Strategy, Ethical Branding
Pricing: Activation ($600), Foundation ($1,850), Elevate ($3,850), Monthly ($1,650)
Ideal For: Artists & sustainable businesses
Tags: Sustainable SEO, Ethical Branding, SEO for Squarespace
Eleni Meraki and her team at Meraki Branding focus on purpose-driven SEO for creative and sustainable businesses. Their approach is not just about rankings but about aligning SEO with the brand’s values and mission. This makes them an excellent fit for artists, designers, and eco-conscious entrepreneurs.
Their SEO packages include keyword research, on-page optimization, and content strategy. They also place a strong emphasis on ethical branding, ensuring that the SEO strategies are aligned with the brand’s long-term vision.
4. 1Digital® Agency
Website: www.1digitalagency.com
Specialties: Custom Squarespace SEO, Keyword Optimization, On-Page SEO, Technical SEO
Ideal For: Businesses with large-scale Squarespace SEO needs
Tags: Squarespace SEO Experts, Technical SEO Adjustments, SEO Monitoring
1Digital® Agency offers a full suite of Squarespace SEO services, from initial audits to ongoing optimization. Their team specializes in developing custom strategies that enhance visibility and drive traffic. They are known for their goal-oriented approach, aligning SEO efforts with business objectives.
One of the standout features of 1Digital® Agency is their use of data-driven insights to refine strategies over time. They also place a strong emphasis on conversion optimization, ensuring that increased traffic translates into higher conversion rates and revenue.
5. Khara – Squareko
Website: squareko.com
Location: France
Specialties: AI-Powered SEO, Google My Business Optimization, Content Planning
Pricing: Growth & Foundation Bundles (varies)
Ideal For: Businesses seeking AI-driven SEO solutions
Tags: AI SEO, Squarespace SEO Experts, Local SEO
Khara of Squareko is a pioneer in integrating AI into SEO strategies. Her growth and foundation bundles include everything from keyword research to AI-powered content planning. She has ranked dozens of Squarespace sites on page one for local keywords, proving the effectiveness of her AI-driven approach.
Her services are ideal for businesses that want to leverage the latest technology to stay ahead of the competition. She also focuses on local SEO, making her a top choice for businesses targeting regional audiences.
Key Features of Effective Squarespace Technical SEO Services
When evaluating technical SEO experts for Squarespace, it’s important to look for services that cover the following key areas:
| Feature | Description | Importance |
|---|---|---|
| Website Audit | A comprehensive analysis of the site’s technical health, including indexing, speed, and structure. | High |
| Keyword Research | Identifying high-impact keywords that align with the business’s goals and audience. | High |
| On-Page Optimization | Optimizing meta tags, headers, alt text, and internal linking. | Medium |
| Technical SEO | Fixing crawl errors, improving site speed, and ensuring mobile-first indexing. | High |
| Content Strategy | Creating SEO-friendly content that engages users and improves rankings. | Medium |
| Link Building | Acquiring high-quality backlinks to boost domain authority. | Medium |
| Analytics and Reporting | Monitoring performance using tools like Google Analytics and Search Console. | High |
| SEO Roadmap | A long-term plan for sustained SEO growth and adaptation to algorithm changes. | High |
These features collectively ensure that a Squarespace website is optimized for both search engines and users. A top-tier technical SEO expert will cover all of these areas, tailoring their approach to the specific needs of the business and the platform's limitations.
Choosing the Right Technical SEO Expert for Your Squarespace Site
Selecting the right technical SEO expert for your Squarespace site requires careful consideration. Here are some key factors to keep in mind:
1. Experience with Squarespace
Not all SEO experts are familiar with Squarespace’s unique architecture. Look for professionals who specifically mention experience with Squarespace in their portfolios or case studies. This ensures they understand the platform’s limitations and can work within them effectively.
2. Proven Results
Ask for case studies or examples of past Squarespace SEO projects. A reputable expert will be able to provide data showing improved rankings, increased traffic, or higher conversion rates. This helps validate their expertise and approach.
3. Customized Strategies
Every Squarespace site is different, so a one-size-fits-all approach won’t work. The best technical SEO experts will tailor their strategies to your business’s goals, audience, and industry. Look for those who offer customized audits and recommendations rather than generic SEO packages.
4. Transparent Communication
SEO is an ongoing process, and regular updates and communication are essential. Choose an expert who provides clear, regular reports and is open to feedback. This ensures that both parties are aligned and that the strategy evolves with the site’s needs.
5. Pricing and Packages
While cost shouldn’t be the only factor, it’s important to understand what each package includes. Be wary of experts who promise quick results for low prices—SEO is a long-term investment. Look for experts who offer tiered pricing based on the scope of work and deliver measurable results.
6. Technical Expertise
A technical SEO expert should have a deep understanding of tools like Google Search Console, Screaming Frog, and Ahrefs. They should also be familiar with technical concepts like schema markup, site speed optimization, and mobile-first indexing.
The Impact of AI on Squarespace Technical SEO
In 2025, AI is playing an increasingly significant role in SEO strategies, including those for Squarespace. AI-powered tools are being used for keyword research, content generation, and even technical audits. These tools can analyze large datasets to identify trends and patterns that humans might miss, making SEO more efficient and data-driven.
Experts like Khara from Squareko are already leveraging AI in their SEO services, using it to create content plans and optimize on-page elements. AI can also help with tasks like competitor analysis, identifying high-impact keywords, and automating repetitive SEO tasks.
However, while AI can enhance SEO, it is not a replacement for human expertise. A technical SEO expert for Squarespace must be able to interpret AI-generated insights and apply them in a way that aligns with the site’s goals and the platform’s limitations. The best results come from a combination of AI-powered tools and human creativity and strategy.
The Future of Technical SEO for Squarespace
As Squarespace continues to evolve, so too will the field of technical SEO. With new AI features being introduced and Google’s algorithm updates, the demand for specialized Squarespace SEO experts is expected to grow. Businesses will need experts who can navigate the platform’s unique architecture while also staying ahead of emerging trends.
The future of technical SEO for Squarespace will likely involve more integration with AI tools, deeper insights into user behavior, and a stronger focus on long-term SEO planning. As competition in the digital space intensifies, having a Squarespace site that is both beautiful and optimized for search will become a necessity rather than a luxury.
The Bottom Line
Technical SEO is a critical component of any successful Squarespace website. While the platform offers built-in SEO features, it also has limitations that require specialized expertise to overcome. A technical SEO expert for Squarespace understands these limitations and knows how to optimize the site for both search engines and users.
From conducting website audits to implementing schema markup and optimizing site speed, these experts play a vital role in ensuring that your Squarespace site is discoverable and performs well in search results. As AI continues to shape the future of SEO, the demand for these specialists will only increase.
By choosing the right technical SEO expert, you can ensure that your Squarespace site not only looks great but also ranks well and attracts the right audience. Whether you're a creative business owner, an e-commerce store, or a local service provider, investing in technical SEO is a smart move that can pay dividends in the long run.