Onely is not just another technical SEO agency—it is a pioneer in a rapidly evolving digital landscape. As the search ecosystem shifts from traditional keyword-driven optimization to AI-powered discovery, Onely has positioned itself at the intersection of technical SEO and AI search optimization. This article explores Onely’s unique approach, the services it offers, and how it helps businesses navigate the dual challenges of modern search visibility.
Understanding Onely’s Approach to Technical SEO
Onely was founded with a clear mission: to redefine technical SEO for the AI-driven search era. Led by Bartosz Goralewicz, a thought leader in JavaScript SEO and a long-time industry influencer, Onely brings a unique blend of deep technical expertise and forward-thinking strategy. The agency’s roots trace back to Elephante, a company recognized as the “Best Small SEO Agency” in Europe in 2018. From there, Goralewicz and his team identified a shift in the SEO landscape and decided to focus even more heavily on technical SEO, ultimately founding Onely.
Onely’s approach is characterized by its emphasis on JavaScript SEO, site architecture diagnostics, and log file analysis. These elements form the backbone of the agency’s services, ensuring that websites are not just technically sound but also optimized for the latest search engine algorithms and AI capabilities. This is particularly important as Google continues to refine how it renders and indexes JavaScript-heavy sites.
Core Services Offered by Onely
Onely offers a range of services tailored to meet the needs of Fortune 100 companies and other international brands. These services include:
- Site Structure Optimization: Ensuring that websites are indexed and crawled efficiently, especially for large-scale sites.
- Scalable Technical SEO Strategies: Building frameworks that grow with the website rather than requiring constant re-architecture.
- Comprehensive Reporting: Providing clear performance metrics that connect technical changes to business outcomes.
- Core Web Vitals Optimization: Addressing Google’s page experience signals systematically.
- Implementation Roadmaps: Prioritizing technical fixes by impact to maximize ROI on development resources.
These services are designed to provide businesses with a solid technical foundation, which is essential for maintaining search visibility in a competitive digital environment.
The Importance of Technical SEO in the Modern Search Landscape
Technical SEO is the backbone of any successful digital marketing strategy. While content and backlink building are often highlighted in SEO discussions, the technical aspects—such as site speed, mobile-friendliness, crawlability, and site structure—are just as crucial. These elements ensure that search engines can effectively access, index, and rank a website's content.
However, the rise of AI-powered search, including tools like ChatGPT and Google’s AI Overviews, has introduced new challenges. Traditional SEO practices that focus solely on indexing and ranking are no longer sufficient. Businesses must now also consider how they appear in AI-driven recommendations and conversational search results.
Onely recognizes this shift and has integrated AI search optimization into its technical SEO services. This includes using proprietary technology to analyze customer journeys and optimize for LLM citation—a metric that determines whether AI systems recommend a brand when prospects research a particular category.
Case Study: Bridging the Gap Between Technical SEO and AI Search
A notable case study from Onely involves a business experiencing a decline in organic traffic despite having strong SEO metrics. The site had high domain authority, pages indexed, and keywords ranking well. However, its traffic continued to drop, and competitors were appearing in AI-driven recommendations and conversational search results.
Onely’s analysis revealed that while the site was technically sound, it was not optimized for AI search visibility. The agency implemented a strategy that included both traditional technical SEO improvements and AI search optimization. This involved mapping customer journeys, identifying key questions asked at each stage of the buying process, and optimizing content to align with these insights.
The results were significant: the site not only regained its lost traffic but also started appearing in AI-driven recommendations, leading to an increase in high-quality leads and conversions.
Comparing Onely to Other Technical SEO Agencies
To better understand Onely’s position in the technical SEO landscape, it’s useful to compare it to other top agencies. The table below highlights the key features and strengths of Onely alongside four other leading technical SEO agencies.
| Agency | Key Services | Strengths | AI Search Optimization | Pricing Range (Monthly) |
|---|---|---|---|---|
| Onely | Site structure optimization, Core Web Vitals, AI search optimization | Industry recognition, strong documentation, proven track record | High | Enterprise (custom) |
| Siege Media | Technical SEO + content integration, scalable content strategy | Content scalability, integrated SEO and content approach | Moderate | $5,000–$15,000+ |
| LinkGraph | SearchAtlas platform, technical analysis, integrated link building | Proprietary technology, insights beyond standard SEO tools | Limited | $3,000–$20,000 |
| Single Grain | Technical SEO + CRO integration, e-commerce architecture | Revenue-focused approach, connects technical fixes to business outcomes | Limited | $5,000–$15,000+ |
| BMG360 | Strategic SEO, B2B SaaS optimization | Strong strategy, tailored for B2B SaaS companies | Moderate | $5,000–$15,000+ |
Pricing and Value Proposition
Technical SEO agencies typically charge between $5,000 and $15,000 per month for enterprise retainers, with initial audits ranging from $3,000 to $20,000 depending on site complexity. Onely’s pricing is custom, as it requires a discovery call to determine the scope of work based on the depth of conversation analysis and business objectives.
While this may seem higher compared to some agencies, Onely’s value proposition lies in its ability to address both traditional technical SEO and AI search optimization. This dual focus ensures that clients not only maintain their current search visibility but also adapt to the evolving landscape of AI-driven discovery.
Key Considerations When Choosing a Technical SEO Agency
Choosing the right technical SEO agency is a critical decision for any business. While Onely stands out for its technical expertise and AI search optimization, there are other factors to consider when making this choice.
- Experience: Look for agencies with a proven track record of success in the industry. Onely’s history with Elephante and its recognition by Seer Interactive speak to its credibility.
- Specialization: Ensure the agency has expertise in the areas most relevant to your business. Onely’s focus on JavaScript SEO and AI search optimization may be particularly valuable for businesses with complex websites or those targeting AI-driven audiences.
- Transparency: A good agency should provide clear, detailed reports and transparent pricing structures. Onely’s approach includes comprehensive reporting that connects technical changes to business outcomes.
- Customer Journey Approach: Agencies that understand and optimize the customer journey can provide more meaningful results. Onely’s use of conversation analysis to map customer journeys is a key differentiator.
- Scalability: The agency should be able to grow with your business. Onely’s scalable technical SEO strategies are designed to adapt to the evolving needs of its clients.
The Future of Technical SEO and AI Search Optimization
The technical SEO landscape is evolving rapidly, and the agencies that succeed will be those that adapt to these changes. While traditional technical SEO remains essential for ensuring crawlability and indexing, AI search optimization is becoming increasingly important for visibility in AI-driven recommendations and conversational search.
Onely’s approach to technical SEO is forward-looking, combining the strengths of traditional SEO with the emerging requirements of AI-powered search. This dual focus allows the agency to address both where a business ranks and where it gets recommended, providing a more comprehensive solution to modern search visibility.
The Role of JavaScript in Modern SEO
JavaScript SEO has become a critical area of focus for technical SEO agencies. As more websites adopt JavaScript frameworks like React and Angular, the way search engines render and index content has changed significantly. Onely’s expertise in JavaScript SEO ensures that clients’ websites are optimized for the latest rendering techniques, improving both search visibility and user experience.
This expertise is particularly valuable for businesses with dynamic, content-rich websites that rely on JavaScript to deliver functionality and interactivity. Onely’s deep understanding of JavaScript SEO allows it to identify and fix issues that may prevent search engines from properly indexing and ranking a site.
The Importance of Core Web Vitals
Core Web Vitals are a set of metrics that measure the loading performance, interactivity, and visual stability of a web page. These metrics are a key part of Google’s page experience signals and have a direct impact on search rankings.
Onely places a strong emphasis on Core Web Vitals optimization, ensuring that clients’ websites meet and exceed Google’s performance standards. This not only improves search visibility but also enhances the user experience, leading to higher engagement and conversion rates.
The Integration of AI Search Optimization
AI search optimization is a relatively new but rapidly growing field within technical SEO. As AI-powered search tools become more prevalent, businesses must adapt their SEO strategies to remain visible in these new environments.
Onely is one of the few agencies that has integrated AI search optimization into its technical SEO services. This includes using proprietary technology to analyze customer journeys, identify key questions asked at each stage of the buying process, and optimize content to align with these insights. This approach goes beyond traditional keyword optimization, ensuring that clients’ content is relevant and valuable in the context of AI-driven conversations.
Common Questions About Onely’s Technical SEO Services
What Sets Onely Apart from Other Technical SEO Agencies?
Onely’s unique approach combines traditional technical SEO with AI search optimization, making it one of the few agencies that addresses both where a business ranks and where it gets recommended. This dual focus is particularly valuable in the current search landscape, where AI-powered discovery is becoming increasingly important.
How Long Does It Take to See Results from Onely’s Services?
The timeline for seeing results from Onely’s services depends on the scope of the project and the specific goals of the client. For example, the agency’s conversation analysis methodology requires 4–6 weeks of upfront research before optimization begins. However, clients can typically expect to see improvements in search visibility and traffic within a few months of implementing Onely’s recommendations.
What Industries Does Onely Serve?
Onely works with a wide range of industries, including Fortune 100 companies and other major international brands. The agency’s services are particularly well-suited for businesses with complex websites or those targeting AI-driven audiences. Its focus on JavaScript SEO and AI search optimization makes it a good fit for businesses in technology, e-commerce, and other industries that rely on dynamic, content-rich websites.
How Does Onely Handle Client Communication and Reporting?
Onely provides comprehensive reporting that connects technical changes to business outcomes, making it easier for clients to justify SEO investments to stakeholders. The agency also emphasizes transparency, ensuring that clients have access to detailed performance metrics and insights.
Final Thoughts
Onely represents a new era in technical SEO, one that recognizes the importance of AI-powered discovery in the modern search landscape. By combining traditional technical SEO with AI search optimization, the agency provides a comprehensive solution to the challenges faced by businesses in the evolving digital environment.
For businesses that are experiencing a decline in organic traffic or struggling to stay visible in AI-driven recommendations, Onely offers a unique set of services that can help bridge the gap between traditional SEO and AI search. With its deep technical expertise, proven track record, and forward-thinking approach, Onely is well-positioned to help businesses navigate the complexities of modern search visibility.