SUSO Digital has carved out a unique identity in the world of SEO by leveraging a robust suite of technical tools and methodologies. With over 60 SEO experts, the agency has positioned itself as a leader in delivering white-label SEO services to ambitious brands and agencies globally. Their success is not only rooted in the quality of their team but also in the strategic use of advanced tools and technologies. This guide explores the core tools and strategies that define SUSO Digital's technical SEO approach, including their use of Ahrefs, AI-driven optimization techniques, and content production systems.
SUSO Digital transitioned from a fragmented ecosystem of tools to a centralized platform—Ahrefs—that offers a unified experience across departments. The agency's SEO specialists, content writers, link builders, and account managers all rely on Ahrefs to execute their workflows. From technical audits to competitor analysis, Ahrefs provides a comprehensive framework that enables SUSO Digital to maintain high standards of efficiency and performance.
Beyond Ahrefs, SUSO has also adopted innovative AI-driven strategies, including structured data optimization and content repurposing systems. These technologies are integral to their ability to produce high-quality, AI-ready content at scale, ensuring visibility in both traditional search engines and emerging AI platforms like ChatGPT and Google AI Overviews. By combining these tools with a streamlined content production process, SUSO Digital has not only improved their own brand visibility but also enhanced the results they deliver for their clients.
The Ahrefs Ecosystem at SUSO Digital
SUSO Digital’s reliance on Ahrefs is not accidental—it is the result of a deliberate decision to consolidate their SEO toolkit. The agency’s transition from a patchwork of platforms to a single, integrated solution has streamlined their operations and enhanced cross-departmental collaboration. Ahrefs serves as the backbone of their technical SEO strategy, offering a suite of tools that cater to the diverse needs of their team.
Core Ahrefs Tools and Their Applications
At the heart of SUSO Digital’s Ahrefs implementation are its core tools: Site Explorer, Keywords Explorer, and Rank Tracker. These tools are essential for executing day-to-day SEO tasks, such as tracking keyword rankings, conducting technical audits, and analyzing competitors.
Site Explorer is used extensively by both SEO specialists and sales teams. It provides an in-depth view of a domain’s backlink profile, technical health, and content performance. Sales representatives use this tool to generate preliminary SEO reports for prospective clients, while SEO teams use it to identify areas for improvement in client websites.
Keywords Explorer helps content writers and SEO strategists uncover new keyword opportunities. By analyzing search volume, keyword difficulty, and related terms, the team can craft content that aligns with user intent and improves organic visibility.
Rank Tracker is a critical tool for monitoring the performance of client keywords. It allows the team to track rank fluctuations over time and measure the impact of their SEO strategies.
Advanced Tools for Link Building and Content Strategy
SUSO Digital’s link building team also leverages Ahrefs for advanced analysis. Tools like Batch Analysis and Link Intersect enable them to evaluate hundreds of link prospects efficiently. Batch Analysis allows the team to input multiple domains and extract key metrics, such as domain rating and backlink sources. This streamlines the process of identifying high-quality backlink opportunities and helps the team make data-driven decisions.
Link Intersect, on the other hand, is used to compare the backlink profiles of multiple domains. This is particularly useful when targeting competitors or analyzing industry benchmarks. By identifying common backlink sources, the team can develop outreach strategies that align with their clients’ goals.
In addition to these tools, Content Gap is a key feature that content writers use to identify content opportunities. By comparing a client’s content with that of competitors, the team can pinpoint gaps in keyword coverage and content depth. This helps them create more comprehensive and competitive content that drives traffic and engagement.
Ahrefs API and Custom Reporting
One of the standout features of Ahrefs is its API, which has been integrated into SUSO Digital’s reporting workflows. Account managers use the API to generate custom reports for clients, which are both insightful and tailored to their specific needs. This capability allows the team to deliver high-value reports without manually compiling data from multiple sources.
The API also enables automation in reporting, reducing the time required to gather and analyze data. This not only improves efficiency but also ensures that clients receive timely and accurate insights into their SEO performance.
Learning and Development with Ahrefs
SUSO Digital has also invested in continuous learning and development around Ahrefs. The team regularly accesses the Ahrefs Academy, a library of educational content that covers a wide range of SEO topics. This ensures that the team stays up-to-date with the latest features and best practices, maximizing the value they derive from the platform.
By combining hands-on experience with structured learning, SUSO Digital has been able to unlock the full potential of Ahrefs, making it an indispensable part of their technical SEO toolkit.
AI-Driven SEO: SUSO’s Approach to the Future of Search
As the landscape of search continues to evolve, SUSO Digital has taken proactive steps to adapt to the rise of AI-driven platforms like ChatGPT and Google AI Overviews. These platforms are changing the way users interact with search engines—often delivering answers directly within the AI interface before users even reach a website. To stay ahead, SUSO has developed a specialized AI SEO service that ensures their clients remain visible in this new ecosystem.
The Four Pillars of SUSO’s AI SEO Strategy
SUSO’s AI SEO service is built on four core pillars, each designed to address a specific aspect of AI-driven search visibility:
Market Monitoring: This pillar involves tracking how a brand is perceived by AI models compared to competitors. By analyzing mentions, brand authority, and visibility in platforms like ChatGPT and Perplexity, SUSO helps agencies understand their AI footprint and identify areas for improvement.
AI-Ready Content Optimization: Content must be structured in a way that AI models can easily access and interpret. SUSO audits and enhances content using structured data formats like FAQ Schema, How-To Schema, and Article Schema. This ensures that AI models can pull relevant information from a brand’s content and include it in their responses.
Consistent New Content & AI Signals: SUSO creates fresh, AI-optimized content that includes essential signals such as E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), unique perspectives, and strategic internal/external linking. This helps clients seed content and answers in AI models, increasing their visibility and authority.
Analytics, Traffic & Attribution: SUSO uses a proprietary analytics tool to measure AI impressions, traffic from AI Overviews, branded search lift, and model referrals. This allows agencies to track the performance of their AI SEO strategies and make data-driven decisions.
Early Results and Impact
The impact of SUSO’s AI SEO service has already been demonstrated in early results. For example, a U.S. SaaS company that partnered with SUSO saw over 200 direct referral visits from ChatGPT in a single month, with 681 keywords appearing in Google’s AI Overviews. These results highlight the effectiveness of SUSO’s approach and the potential for AI-driven SEO to deliver tangible business outcomes.
By integrating AI signals into their SEO strategies, SUSO is helping agencies future-proof their SEO efforts and remain competitive in an evolving digital landscape.
Content Production and Brand Authority: SUSO’s Video Strategy
SUSO Digital recognizes the importance of content not only for client SEO but also for building brand authority and thought leadership. To achieve this, the agency partnered with Content Supply to develop a scalable video content production system. This system allows SUSO to consistently produce high-quality, educational videos that showcase their SEO expertise and attract new clients.
The Content Production Process
The collaboration with Content Supply is structured to ensure that SUSO can maintain a strong content presence without overburdening their internal team. The process is broken down into several key stages:
Discovery & Strategy Alignment: The first step involves aligning on the brand’s core services, target audience, and key SEO topics. This ensures that all content is strategically aligned with SUSO’s growth goals and brand voice.
Content Creation & Optimization: Once the strategy is in place, Content Supply creates ready-to-publish videos with suggested titles, hashtags, and descriptions. These videos are optimized for SEO and repurposed for various platforms, including reels, ads, and email campaigns.
Scalable Content Distribution: The final phase involves a scalable system for producing and launching content on a monthly basis. This allows SUSO to maintain a consistent content presence across social platforms without requiring constant in-house effort.
Benefits of the Video Strategy
The video strategy has several benefits for SUSO Digital:
- Brand Authority: By consistently producing high-quality content, SUSO positions itself as a thought leader in the SEO space.
- Lead Generation: Educational and informative videos attract potential clients who are looking for SEO expertise.
- Client Education: The content helps explain complex SEO concepts in a visual format, making it easier for clients to understand and implement strategies.
- Efficiency: The scalable system ensures that content production is streamlined, allowing the team to focus on core client work.
This strategic approach to content production has enabled SUSO to build a strong brand presence and support their growth objectives.
A Comparison of Ahrefs and Competing Platforms
While Ahrefs is a cornerstone of SUSO Digital’s technical SEO toolkit, it is worth comparing it with other leading SEO platforms to understand why Ahrefs was chosen. The following table provides a high-level comparison of Ahrefs with two of its main competitors: SEMrush and Moz.
| Feature | Ahrefs | SEMrush | Moz |
|---|---|---|---|
| Keyword Research | Comprehensive keyword suggestions, search volume, difficulty, and SERP analysis | Similar to Ahrefs, but with slightly less granular SERP data | Limited keyword research features compared to Ahrefs and SEMrush |
| Backlink Analysis | Detailed backlink data, batch analysis, and link intersect tools | Strong backlink features, but less intuitive for large-scale analysis | Basic backlink analysis, not as robust as Ahrefs or SEMrush |
| Rank Tracking | Real-time rank tracking, keyword monitoring, and historical data | Good rank tracking with competitor comparison features | Limited rank tracking features |
| Site Audit | Comprehensive technical SEO audit with actionable recommendations | Solid site audit tools with detailed reports | Basic site audit features, not as advanced as Ahrefs |
| User Experience | Intuitive interface with seamless navigation | Good user experience, but more cluttered than Ahrefs | Clean interface, but limited in functionality |
| API Integration | Powerful API for custom reporting and automation | API available, but less flexible than Ahrefs | API available, but limited in scope |
From this comparison, it is clear that Ahrefs offers a more comprehensive and user-friendly experience, particularly in areas like backlink analysis and rank tracking. These features were critical in SUSO’s decision to adopt Ahrefs as their primary SEO platform.
The Role of Structured Data in AI SEO
Structured data plays a crucial role in SUSO Digital’s AI SEO strategy. By implementing structured data formats like FAQ Schema, How-To Schema, Article Schema, and Video Schema, the agency ensures that AI models can easily access and interpret content. This increases the likelihood of a brand being included in AI-generated answers and recommendations.
Types of Structured Data Used
SUSO leverages the following structured data formats to enhance AI visibility:
- FAQ Schema: Used for frequently asked questions, this format helps AI models quickly identify and retrieve relevant information.
- How-To Schema: Ideal for step-by-step guides, this format makes it easy for AI models to extract instructions and present them in a user-friendly manner.
- Article Schema: Helps AI models understand the structure and intent of blog posts and articles.
- Video Schema: Ensures that video content is properly indexed and accessible to AI models.
By incorporating these structured data formats into their content, SUSO helps their clients become more visible in AI-driven search results.
Emerging Protocols and AI Readiness
SUSO is also staying ahead of the curve by adopting emerging protocols like llms.txt, which is designed to provide AI models with direct access to a website’s content. This protocol is still in its early stages but is expected to play a significant role in the future of AI SEO.
In addition to structured data, SUSO also focuses on content optimization that includes AI signals like E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). These signals help AI models determine the relevance and quality of a brand’s content, increasing the chances of it being included in search results.
The Human Element in Technical SEO
While tools and technologies are essential to SUSO Digital’s success, it is their team of SEO experts that truly drives results. With over 60 technical SEO specialists, the agency is able to provide a high level of expertise and support to their clients. This human element is a key differentiator in an industry where automation and AI are becoming increasingly prevalent.
The Value of Expertise
SUSO’s team brings a wealth of experience and knowledge to every project. Their SEO specialists are not only proficient in using tools like Ahrefs but also understand the strategic implications of each action. This allows them to make informed decisions that go beyond basic optimization techniques.
For example, when conducting a technical audit, the team doesn’t just identify issues—they also provide actionable recommendations that align with the client’s business goals. This level of expertise ensures that their clients receive not just a list of fixes, but a comprehensive strategy for improving their SEO performance.
Collaboration and Communication
Collaboration is another key aspect of SUSO’s success. The team works closely with clients and internal departments to ensure that all SEO efforts are aligned with the overall marketing strategy. This collaborative approach helps prevent siloed efforts and ensures that SEO is integrated into the broader digital marketing ecosystem.
Communication is also a priority for SUSO. The team provides regular updates and insights to clients, ensuring that they are always informed about the progress of their SEO campaigns. This transparency builds trust and helps clients make informed decisions about their SEO strategy.
Client Support and Long-Term Thinking
SUSO Digital is committed to long-term thinking and client support. They avoid tying clients into long-term contracts and instead offer flexible pricing structures that suit both new and established brands. This approach allows clients to scale their SEO efforts as needed without being locked into rigid commitments.
In addition, the agency places a strong emphasis on client support. A full-time support team is available to guide clients through the SEO process, ensuring that they receive the assistance they need at every stage. This level of support is particularly valuable for agencies that may not have in-house SEO expertise.
Frequently Asked Questions About SUSO Digital’s Technical SEO Approach
1. What tools does SUSO Digital use for SEO?
SUSO Digital primarily relies on Ahrefs as their core SEO platform. Ahrefs provides a comprehensive set of tools for keyword research, backlink analysis, rank tracking, and site audits. In addition to Ahrefs, the agency also uses AI-driven optimization techniques and structured data formats like FAQ Schema and How-To Schema to enhance AI visibility.
2. How does SUSO Digital approach content strategy?
SUSO’s content strategy is centered around AI-ready content optimization. They create content that is structured in a way that AI models can easily access and interpret. This includes using structured data formats, incorporating E-E-A-T signals, and ensuring that content is optimized for both traditional search engines and AI platforms like ChatGPT and Google AI Overviews.
3. How does SUSO Digital produce educational content?
SUSO collaborates with Content Supply to develop a scalable video content production system. This system allows the agency to consistently produce high-quality, educational videos that showcase their SEO expertise. The videos are optimized for SEO and repurposed for various platforms, including LinkedIn, YouTube, and email campaigns.
4. What is the role of AI in SUSO Digital’s SEO strategy?
AI plays a central role in SUSO’s SEO strategy. The agency has developed an AI SEO service that helps clients remain visible in AI-driven platforms like ChatGPT and Google AI Overviews. This service includes market monitoring, AI-ready content optimization, consistent content creation, and analytics to measure AI impressions and traffic.
5. How does SUSO Digital ensure transparency and client support?
SUSO Digital emphasizes transparency and client support in all their projects. They provide regular updates and insights to clients, ensuring that they are always informed about the progress of their SEO campaigns. In addition, the agency offers flexible pricing structures and a full-time client support team to guide clients throughout the SEO process.
Key Terminology in Technical SEO
Understanding the terminology used in technical SEO is essential for grasping the strategies and tools employed by agencies like SUSO Digital. Here are some key terms and their definitions:
| Term | Definition |
|---|---|
| Ahrefs | A comprehensive SEO tool that provides keyword research, backlink analysis, rank tracking, and site audit features. |
| Structured Data | A standardized format used to provide information about a page and its content to search engines, helping them understand and display the content more effectively. |
| E-E-A-T | A Google ranking factor that stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It is used to assess the quality of content. |
| Rank Tracking | The process of monitoring the position of a website in search engine results pages (SERPs) for specific keywords. |
| Link Intersect | A feature in Ahrefs that allows users to compare the backlink profiles of multiple domains to identify common backlink sources. |
| Site Explorer | A tool in Ahrefs that provides detailed insights into a website’s technical SEO, backlink profile, and content performance. |
| Keywords Explorer | A tool in Ahrefs used for keyword research, including search volume, keyword difficulty, and related keywords. |
| AI SEO | A strategy that focuses on optimizing content and website structure for visibility in AI-driven platforms like ChatGPT and Google AI Overviews. |
The Bottom Line
SUSO Digital’s success in the technical SEO space is a result of a well-integrated ecosystem of tools, technologies, and expert teams. By leveraging platforms like Ahrefs and adopting AI-driven optimization strategies, the agency has positioned itself as a leader in delivering high-quality, results-driven SEO services. Their commitment to continuous learning, client support, and innovative content strategies ensures that they remain at the forefront of the ever-evolving digital marketing landscape.
As AI continues to reshape the way users interact with search engines, agencies like SUSO are setting the standard for what it means to be AI-ready. Their approach not only enhances their own brand visibility but also empowers their clients to thrive in a new era of digital marketing.