Dentsu has emerged as a leader in the field of technical SEO, blending deep expertise with innovative technologies like AI and automation. Technical SEO is a critical component of modern digital marketing, and Dentsu’s approach reflects a commitment to data-driven decision-making, seamless integration with development teams, and the continuous improvement of SEO tools. This guide explores the role of technical SEO at Dentsu, the tools and strategies employed, and the kind of professionals the company seeks to build its SEO teams.
Dentsu’s technical SEO strategy is not just about optimizing websites for search engines—it’s about enhancing the overall user experience, improving site performance, and ensuring that websites are built with the right architecture to support long-term growth. The company’s approach involves a mix of traditional SEO techniques and advanced automation, often leveraging AI to create tools that streamline repetitive tasks and uncover insights that might be missed by manual audits.
A key aspect of Dentsu’s technical SEO work is its focus on collaboration. Technical SEO specialists at Dentsu often work closely with developers, content teams, and other stakeholders to ensure that SEO considerations are integrated from the early stages of website development. This cross-functional approach helps to avoid common pitfalls such as broken links, poor site structure, and inadequate metadata, which can all negatively impact a website’s performance in search engines.
In the next sections, we will explore the roles and responsibilities of technical SEO professionals at Dentsu, the tools and technologies they use, and the skills that make them successful in this dynamic field.
The Role of a Technical SEO Specialist at Dentsu
At Dentsu, the technical SEO specialist is a key player in driving the success of SEO campaigns for high-profile clients. This role requires a blend of technical knowledge, problem-solving skills, and the ability to work with cross-functional teams. The responsibilities of a technical SEO specialist at Dentsu include conducting technical audits, identifying areas for improvement, and working with developers to implement fixes.
Core Responsibilities
A technical SEO specialist at Dentsu is expected to:
- Conduct technical audits of websites and applications to identify issues such as broken links, crawl errors, and poor site architecture.
- Collaborate with developers to implement technical SEO improvements.
- Develop and refine SEO tools and scripts to automate repetitive tasks and extract valuable insights from data.
- Analyze data from tools like Google Search Console and other analytics platforms to inform strategy.
- Provide technical SEO guidance to clients and internal teams to ensure best practices are followed.
One of the key tools used by Dentsu’s technical SEO specialists is iScraper, a proprietary SEO tool that helps streamline technical audits and data collection. This tool is continuously improved to enhance its capabilities and ensure it meets the evolving needs of the SEO team.
Required Skills and Qualifications
Dentsu looks for technical SEO specialists with a strong technical background and experience in SEO. Candidates should be comfortable working with data, have a good understanding of web development technologies, and be able to write scripts or use tools like Python and SQL. In addition, the ability to think creatively and develop innovative solutions is highly valued.
The job posting for the Technical (AI) SEO Specialist at Dentsu highlights the need for someone who can integrate AI and automation into SEO workflows. This includes building tools that make the SEO process more efficient and effective, allowing the team to focus on higher-level strategic work.
The role also requires excellent communication skills, as technical SEO specialists must be able to explain complex technical issues to non-technical stakeholders. This is particularly important when working with clients, where clear communication is essential to ensure that recommendations are understood and implemented effectively.
The Technical SEO Lead: A Strategic Role
At the leadership level, the Technical SEO Lead at Dentsu plays a crucial role in shaping the overall SEO strategy. This position requires a deep understanding of technical SEO principles and the ability to manage and mentor a team of specialists. The Technical SEO Lead is responsible for overseeing the implementation of technical SEO recommendations and ensuring that best practices are followed across all client projects.
Leadership and Strategy
The Technical SEO Lead at Dentsu, such as Tanvir Ali, is responsible for guiding the technical strategy for clients and ensuring that all SEO recommendations are implemented effectively. This involves working closely with developers, content teams, and other stakeholders to ensure that SEO considerations are integrated into the website development process.
In addition to managing day-to-day operations, the Technical SEO Lead is also responsible for contributing to the broader SEO strategy within Dentsu. This includes sharing expertise with the wider SEO team, running training sessions, and helping to develop new business pitches and go-to-market strategies.
Collaboration and Client Delivery
A key aspect of the Technical SEO Lead role is client delivery. This involves acting as the primary point of contact for technical SEO matters and ensuring that clients receive the best possible service. The Technical SEO Lead must also build and maintain strong relationships with client stakeholders, providing regular updates and insights into the performance of their websites.
The role also includes supporting the SEO account teams by providing technical expertise and guidance. This might involve helping to develop technical SEO strategies, reviewing audit reports, or providing input on how to improve site performance.
The Importance of Automation and AI in Technical SEO
Automation and AI are playing an increasingly important role in technical SEO at Dentsu. These technologies are used to streamline repetitive tasks, improve data analysis, and uncover insights that might otherwise be missed. The integration of AI into SEO workflows allows Dentsu to work more efficiently and deliver higher-quality results for clients.
Automating Repetitive Tasks
One of the main benefits of automation in technical SEO is the ability to automate repetitive tasks such as site audits, data collection, and report generation. By automating these tasks, Dentsu’s technical SEO specialists can focus on more strategic work, such as analyzing data and developing new strategies.
The iScraper tool, developed by Dentsu, is a prime example of how automation is used in technical SEO. This tool helps to streamline the audit process by automatically collecting data from websites and generating reports that highlight key issues. This not only saves time but also ensures that audits are consistent and accurate.
AI-Driven Insights
AI is also being used to analyze large datasets and identify patterns that might not be immediately apparent to human analysts. This can include identifying technical issues, such as broken links or poor site architecture, as well as uncovering opportunities for improvement.
For example, AI can be used to analyze crawl data and identify areas of the website that are underperforming. This might include pages with low traffic, poor engagement, or high bounce rates. By identifying these issues, Dentsu can work with clients to improve site performance and increase organic traffic.
Enhancing the SEO Workflow
The use of AI and automation is not just about saving time—it’s also about enhancing the overall SEO workflow. By integrating these technologies into the SEO process, Dentsu is able to provide more accurate and actionable insights to clients. This helps to ensure that SEO strategies are data-driven and tailored to the specific needs of each client.
In addition, AI can be used to monitor site performance in real-time, allowing Dentsu to quickly identify and address issues as they arise. This helps to ensure that websites remain optimized for search engines and that clients continue to see the best possible results from their SEO efforts.
Cross-Functional Collaboration in Technical SEO
Technical SEO at Dentsu is not a siloed function—it requires close collaboration with a variety of teams, including developers, content creators, and campaign managers. This cross-functional approach ensures that SEO considerations are integrated into all aspects of website development and content creation.
Working with Developers
One of the most important aspects of technical SEO is working with developers to ensure that websites are built with SEO best practices in mind. This includes ensuring that sites are properly structured, that all internal links are functioning correctly, and that metadata is optimized for search engines.
Technical SEO specialists at Dentsu often work with developers to implement technical fixes, such as removing broken links, improving site speed, and fixing crawl errors. This collaboration is essential to ensuring that websites are optimized for both users and search engines.
Collaboration with Content Teams
Content is a key component of SEO, and technical SEO specialists at Dentsu work closely with content teams to ensure that all content is optimized for search engines. This includes ensuring that content is keyword-rich, that meta descriptions are compelling, and that content is structured in a way that makes it easy for search engines to crawl and index.
In addition, technical SEO specialists often provide guidance on how to structure content for maximum SEO impact. This might include recommendations on how to use headers, how to incorporate internal links, and how to optimize for featured snippets.
Integration with Campaign Management
Technical SEO is also closely integrated with campaign management, particularly when it comes to landing pages. Technical SEO specialists at Dentsu often work with campaign managers to ensure that landing pages are optimized for both organic and paid search. This includes ensuring that landing pages are built with the right structure, that they load quickly, and that they include the right metadata.
By integrating technical SEO with campaign management, Dentsu is able to create landing pages that are optimized for both search engines and users. This helps to improve the overall performance of campaigns and ensures that clients get the best possible return on their investment.
Tools and Technologies Used in Technical SEO at Dentsu
Dentsu employs a range of tools and technologies to support its technical SEO efforts. These tools are used to conduct audits, analyze data, and implement technical improvements. Some of the key tools include:
iScraper
iScraper is a proprietary SEO tool developed by Dentsu that helps streamline technical audits and data collection. This tool is used to automate the audit process, allowing Dentsu to quickly identify and fix technical issues on websites.
Google Search Console
Google Search Console is a core tool used by Dentsu’s technical SEO specialists to monitor website performance. This tool provides insights into how a website is performing in search results, including data on impressions, clicks, and crawl errors.
Ahrefs and SEMrush
Ahrefs and SEMrush are used to conduct keyword research, analyze competitors, and track backlinks. These tools help Dentsu to develop data-driven SEO strategies and identify opportunities for improvement.
Python and SQL
Technical SEO specialists at Dentsu often use Python and SQL to automate tasks, analyze data, and build custom tools. These programming languages are used to extract insights from large datasets and to develop scripts that automate repetitive tasks.
Screaming Frog
Screaming Frog is used to conduct technical audits of websites. This tool helps to identify issues such as broken links, duplicate content, and crawl errors, allowing Dentsu to quickly address technical problems.
Table: Key Tools Used in Technical SEO at Dentsu
| Tool Name | Purpose |
|---|---|
| iScraper | Proprietary tool for automating technical audits and data collection |
| Google Search Console | Monitoring website performance in search results |
| Ahrefs | Keyword research and competitor analysis |
| SEMrush | Keyword research, backlink analysis, and competitor insights |
| Python | Automation, data analysis, and tool development |
| SQL | Data extraction and analysis |
| Screaming Frog | Technical audits for broken links, crawl errors, and site structure |
The Future of Technical SEO at Dentsu
As the digital landscape continues to evolve, the role of technical SEO at Dentsu is also changing. The increasing importance of AI and automation in SEO means that technical SEO specialists must be able to adapt to new technologies and develop new strategies.
One of the key trends in technical SEO is the increasing use of AI to analyze large datasets and identify patterns that might not be immediately apparent to human analysts. This is particularly useful in identifying technical issues, such as broken links or poor site architecture, as well as uncovering opportunities for improvement.
In addition, the integration of AI into SEO tools is allowing Dentsu to work more efficiently and deliver higher-quality results for clients. This includes the use of AI to monitor site performance in real-time, allowing the team to quickly identify and address issues as they arise.
The future of technical SEO at Dentsu will also involve greater collaboration with other teams, such as developers and content creators. As websites become more complex, it is increasingly important to ensure that SEO considerations are integrated into all aspects of website development and content creation.
Frequently Asked Questions About Technical SEO at Dentsu
To help clarify common questions about technical SEO at Dentsu, here are some frequently asked questions and their answers:
What Does a Technical SEO Specialist Do at Dentsu?
A technical SEO specialist at Dentsu is responsible for conducting technical audits of websites and applications, identifying opportunities for improvement, and working with developers to implement fixes. They also use tools like iScraper and Google Search Console to analyze data and inform strategy.
What Skills Are Required for a Technical SEO Role at Dentsu?
Dentsu looks for technical SEO specialists with a strong technical background, experience in SEO, and the ability to work with data. Candidates should be comfortable using tools like Python and SQL, and should have a good understanding of web development technologies.
How Does Dentsu Use AI in Technical SEO?
Dentsu uses AI to automate repetitive tasks, analyze large datasets, and uncover insights that might be missed by manual audits. This includes the development of tools like iScraper, which help to streamline the audit process and improve data analysis.
What Is the Role of a Technical SEO Lead at Dentsu?
The Technical SEO Lead at Dentsu is responsible for guiding the technical strategy for clients, managing a team of specialists, and ensuring that best practices are followed. They also contribute to the broader SEO strategy within Dentsu, including training and new business pitches.
How Does Dentsu Collaborate with Developers in Technical SEO?
Dentsu works closely with developers to ensure that websites are built with SEO best practices in mind. This includes ensuring that sites are properly structured, that all internal links are functioning correctly, and that metadata is optimized for search engines.
What Tools Does Dentsu Use in Technical SEO?
Dentsu uses a range of tools, including iScraper, Google Search Console, Ahrefs, SEMrush, Python, SQL, and Screaming Frog. These tools are used to conduct audits, analyze data, and implement technical improvements.
Final Thoughts
Technical SEO is a critical component of Dentsu’s digital marketing strategy, and the company’s approach reflects a commitment to innovation, collaboration, and data-driven decision-making. By leveraging AI and automation, Dentsu is able to streamline repetitive tasks, improve data analysis, and deliver higher-quality results for clients. The integration of technical SEO with other teams, such as developers and content creators, ensures that SEO considerations are integrated into all aspects of website development and content creation.
As the digital landscape continues to evolve, the role of technical SEO at Dentsu will continue to change. The increasing use of AI and automation will allow the company to work more efficiently and deliver more accurate insights to clients. This will help to ensure that websites remain optimized for both users and search engines, allowing clients to achieve their business goals and improve their online presence.
For those interested in a career in technical SEO, Dentsu offers a dynamic and challenging environment that encourages innovation and collaboration. The company is looking for professionals who are passionate about SEO, comfortable with data, and able to work with cross-functional teams to deliver high-quality results.
Sources
- Tanvir Ali - Technical SEO & Reporting Lead at Dentsu
- Technical (AI) SEO Specialist at Dentsu
- Technical SEO Manager at Dentsu
- Nick Samuel - Head of Technical SEO at Dentsu
- Technical (AI) SEO Specialist at Dentsu
- Technical (AI) SEO Specialist at Dentsu
- Why Every Brand Needs an SEO Strategist Right Now