Choosing the right SEO agency is a critical decision for any business seeking to improve its online visibility and performance. Among the many names in the technical SEO landscape, Onely has emerged as a standout due to its deep technical expertise, innovative approach, and measurable results for clients. But are the reviews and claims surrounding Onely’s services worth the investment? This article explores the background, capabilities, and real-world impact of Onely through the lens of industry reports, case studies, and expert opinions. We’ll also compare Onely with other top-tier agencies and break down the key factors that make technical SEO reviews valuable in the first place.
The Onely Difference: Technical SEO at Its Core
Onely was founded by Bartosz Goralewicz, a long-time figure in the SEO industry and a thought leader in JavaScript SEO. The agency was formed out of a growing need for more technical depth in the SEO field, particularly as websites became more complex and dynamic. Goralewicz and his team recognized the importance of adapting to the evolving digital landscape and set out to build an agency that specialized in the technical nuances of search engine optimization.
Onely’s unique value proposition lies in its focus on technical SEO, which goes beyond surface-level tactics to address the foundational issues that affect a site's performance in search engines. Their approach includes optimizing site architecture, improving crawlability, enhancing page speed, and ensuring compatibility with JavaScript-heavy websites—something that many SEO agencies struggle with.
A notable achievement of Onely is its influence on how Google handles JavaScript websites. Goralewicz's research and experiments in this area have not only advanced the field of technical SEO but have also contributed to the broader understanding of how search engines render and index dynamic content.
Technical SEO: Beyond Rankings
To understand the value of Onely’s work, it’s important to define what technical SEO entails. Unlike traditional SEO, which often focuses on content and keyword optimization, technical SEO is about ensuring that a website is built and maintained in a way that allows search engines to crawl, index, and render its pages effectively.
This includes a range of activities such as:
- Site structure optimization: Making sure that the website is organized in a way that is easy for both users and search engines to navigate.
- Crawlability and indexation: Ensuring that search engines can access and understand the content of a site.
- Core Web Vitals optimization: Improving page load speed, interactivity, and visual stability to meet Google’s page experience criteria.
- JavaScript rendering: Making sure that dynamic content is properly rendered and indexed by search engines.
These activities are critical for any website, especially for large-scale, complex sites that rely heavily on JavaScript for functionality. Technical SEO issues can lead to poor user experiences, lower search rankings, and reduced organic traffic—all of which can have a direct impact on business performance.
The ROI of Technical SEO
According to industry reports, organic search drives a significant portion of B2B website traffic and revenue. In fact, 64% of B2B website traffic comes from organic search, and 44.6% of digital revenue is attributed to this channel. This means that the performance of a website in search engines is not just a marketing concern but a business imperative.
Onely’s approach to technical SEO is particularly valuable for businesses that need documented case studies and measurable outcomes to justify SEO investment to stakeholders. Their transparent reporting and clear implementation roadmaps make it easier for businesses to align their technical SEO efforts with business goals.
One of the key differentiators of Onely is its ability to tie technical fixes to business outcomes. For example, improvements in page speed and Core Web Vitals have been shown to increase organic traffic by up to 27% and boost conversion rates by as much as 45%. These are not just technical wins—they are revenue drivers.
Onely vs. Other Top Technical SEO Agencies
While Onely is widely regarded as a top technical SEO agency, it’s important to compare it with other leading firms to get a better sense of its strengths and limitations. Below is a comparison table that highlights key aspects of Onely alongside other top agencies like iPullRank, LinkGraph, and Sixth City Marketing.
| Agency | Specialization | Core Strengths | Ideal For |
|---|---|---|---|
| Onely | JavaScript SEO, Technical SEO | Deep technical expertise, transparent reporting | Large-scale enterprises, complex JS sites, Fortune 100 companies |
| iPullRank | Content Strategy, Technical SEO | Content strategy, implementation roadmaps | Companies with large content ecosystems, e-commerce, SaaS |
| LinkGraph | Off-site SEO, Technical SEO | SEO + off-site, tooling integration | Companies seeking a full SEO partner with on-site and off-site expertise |
| Sixth City | B2B Industrial, Local SEO | B2B focus, lead generation, conversion optimization | Industrial B2B, manufacturing, local service businesses |
Onely’s Competitive Edge
Onely stands out in the technical SEO space due to its focus on innovation and transparency. The agency has a reputation for pushing the boundaries of what is possible in technical SEO, particularly in the area of JavaScript rendering. Unlike many agencies that treat SEO as a set of standard tactics, Onely approaches it as a technical discipline that requires deep knowledge of web development and search algorithms.
Another advantage of Onely is its transparent pricing and clear deliverables. The agency operates on an enterprise-level retainer model with clearly defined milestones and performance benchmarks. This structure is particularly appealing to organizations that need to justify SEO spending to executives or boards.
However, Onely may not be the best fit for every business. For example, if a company is looking for an agency that also offers AI-driven SEO or customer experience optimization, Onely’s focus may be too narrow. Additionally, the agency’s high level of technical expertise may require a certain level of internal technical knowledge to work with effectively.
The Role of Reviews in Technical SEO Selection
When evaluating a technical SEO agency like Onely, reviews and testimonials play a crucial role in the decision-making process. However, it’s important to look beyond superficial praise and focus on real-world outcomes and industry recognition.
One of the key sources of validation for Onely is its industry recognition, including its listing as one of "Poland’s Top Business Service Providers" as of October 2019. This recognition is a strong indicator of the agency's credibility and performance.
Additionally, Onely has been highlighted by experts and thought leaders in the SEO space. For example, on a review platform, the agency was described as "the most advanced Technical SEO agency on the planet" by Seer Interactive. This kind of validation from industry peers carries significant weight when considering an agency’s capabilities.
What to Look for in Technical SEO Reviews
When reading reviews of technical SEO agencies, it’s important to focus on the following factors:
- Measurable results: Look for case studies or testimonials that show specific improvements in traffic, rankings, or conversions.
- Technical depth: The agency should demonstrate a strong understanding of technical SEO concepts and how they apply to real-world scenarios.
- Transparency: A good agency will provide clear reporting and documentation of their work and results.
- Scalability: The agency should have experience working with sites of varying sizes and complexities.
- Industry recognition: Awards, certifications, and peer recognition can indicate the agency’s standing in the SEO community.
Key Features of Onely’s Technical SEO Services
Onely’s technical SEO services are designed to address the most pressing challenges that businesses face in the digital landscape. Below is a breakdown of the key features that define the agency’s approach.
1. Site Structure Optimization
Onely helps businesses improve their site architecture to make it more navigable for both users and search engines. This includes optimizing URL structures, internal linking, and navigation to enhance crawl efficiency and indexability.
2. Scalable Technical SEO Strategies
The agency is known for building technical SEO frameworks that grow with a site. This means that the strategies implemented are not one-off fixes but long-term solutions that can be adapted as the site evolves.
3. Comprehensive Reporting
Onely provides detailed reports that clearly outline the technical issues affecting a site and the changes made to improve performance. These reports are particularly valuable for businesses that need to justify SEO spending to executives.
4. Core Web Vitals Optimization
With the increasing importance of Google’s Core Web Vitals, Onely focuses on improving page load speed, interactivity, and visual stability. This helps businesses meet Google’s page experience criteria and maintain high rankings.
5. Implementation Roadmaps
The agency develops prioritized implementation roadmaps that help businesses maximize the ROI of their technical SEO efforts. These roadmaps are based on a detailed analysis of the site's technical issues and the potential impact of each fix.
The Business Impact of Technical SEO
As mentioned earlier, technical SEO is not just about improving rankings—it's about driving business outcomes. When a website is optimized for technical SEO, it can lead to:
- Increased organic traffic
- Higher conversion rates
- Improved user experience
- Better engagement with search engines
- Long-term sustainability of SEO efforts
For example, businesses that have worked with Onely have reported significant increases in organic traffic and conversion rates. One case study highlighted a 27% increase in organic traffic and a 45% increase in conversion rates after implementing Onely’s technical SEO recommendations.
These results are particularly valuable in B2B environments, where the sales cycle is long and the cost of customer acquisition is high. By improving the technical performance of a site, businesses can increase the quality of leads they generate and reduce the time it takes to convert those leads into customers.
The Future of Technical SEO: AI and Generative Search
One of the most exciting developments in the SEO space is the rise of AI and generative search. While traditional SEO has focused on optimizing for blue links, the emergence of AI-powered search engines is changing the game.
According to industry reports, AI platforms are already influencing 6.5% of organic traffic, and this is expected to grow to 14.5% by 2026. This means that technical SEO agencies like Onely must adapt to this new landscape and develop strategies that account for GEO (Generative Engine Optimization) and LLM (Large Language Model) visibility.
Onely has recognized this shift and has begun to incorporate AI-driven SEO strategies into its work. This includes optimizing for natural language queries, improving semantic understanding, and ensuring that websites are compatible with the latest AI tools.
How to Choose the Right Technical SEO Partner for Your Business
Choosing the right technical SEO partner is a critical decision that can have a lasting impact on your online performance. Here are some key considerations to keep in mind:
1. Align with Your Business Model
Different technical SEO agencies specialize in different areas, so it’s important to choose one that aligns with your business model. For example:
- Mid-market SaaS with PLG + sales assist: You may want an agency like Omniscient Digital or Victorious, which focuses on content and technical SEO.
- Enterprise SaaS or complex, global B2B: Onely, iPullRank, or LinkGraph may be a better fit due to their experience with large-scale, complex sites.
2. Evaluate Technical Expertise
A good technical SEO agency should have a deep understanding of web development and search algorithms. Look for agencies that can explain technical SEO concepts in a way that makes sense for your business and can provide clear documentation of their work.
3. Focus on Business Outcomes
Rather than focusing on vanity metrics like keyword rankings, look for agencies that tie their work to business outcomes such as leads, conversions, and revenue. This ensures that your technical SEO efforts are aligned with your overall business goals.
4. Review Case Studies and Testimonials
Look for case studies and testimonials that provide real-world examples of the agency’s work. These should show how the agency has helped businesses improve their technical SEO and achieve measurable results.
5. Consider Pricing and Structure
Technical SEO services can vary widely in terms of pricing and structure. Some agencies offer retainer-based models, while others charge on a project basis. It’s important to understand what is included in the pricing and how the agency measures success.
FAQs About Onely Technical SEO
1. What industries does Onely specialize in?
Onely works with a wide range of industries, including Fortune 100 companies and other international brands. The agency is particularly known for its work with SaaS, e-commerce, and enterprise-level clients.
2. How does Onely approach JavaScript SEO?
Onely is one of the few agencies that has made a significant impact in the field of JavaScript SEO. The agency has conducted extensive research and experimentation in this area, which has contributed to the way Google handles JavaScript websites.
3. What kind of results can I expect from Onely?
Onely’s clients have reported significant improvements in organic traffic and conversion rates. For example, some businesses have seen up to a 27% increase in traffic and 45% increase in conversions after working with the agency.
4. Is Onely a good fit for B2B businesses?
Yes. Onely has a strong track record of working with B2B businesses, particularly those in the SaaS and enterprise sectors. The agency understands the long sales cycles and complex technical requirements that are common in B2B environments.
5. How does Onely compare to other technical SEO agencies?
Onely is often compared to agencies like iPullRank, LinkGraph, and Sixth City Marketing. While these agencies offer similar technical SEO services, Onely stands out for its deep technical expertise, transparent reporting, and innovative approach to JavaScript SEO.
Final Thoughts: Is Onely Worth the Investment?
In conclusion, Onely is a highly specialized technical SEO agency that has made a significant impact in the industry. The agency’s deep technical expertise, innovative approach to JavaScript SEO, and transparent reporting make it a valuable partner for businesses looking to improve their online performance.
While Onely may not be the best fit for every business, it is particularly well-suited for large-scale enterprises, SaaS companies, and complex websites that require a high level of technical SEO expertise. The agency’s focus on measurable outcomes and business impact ensures that its services are aligned with the needs of the business, not just the needs of search engines.
Ultimately, the value of Onely’s technical SEO services lies in their ability to deliver real-world results that drive traffic, improve user experience, and increase conversions. If your business is looking for a technical SEO partner that can help you achieve measurable business outcomes, Onely is definitely worth considering.