Natural backlinks are better than unnatural

Why Are Natural Backlinks Better Than Unnatural Ones?

As a freshman, you are especially apt to temptation. At every turn, someone suggests you use black hat SEO techniques. As a rule, you know how to create quality content. But you have no idea where to get the backlinks for your project. Within the framework of this article, we’ll discuss your personal blog or content website. If you own an online store, the things might be more difficult for you. However, if you are just a beginner in SEO, you should choose a right way in your link building strategy. Eventually, you’ll win if you’re using only natural backlinks. Below, I’ll explain you, why do I believe so.

First, I suggest you read my article “How To Get Natural Backlinks,” which could give you a hint what to do to work in a white area of SEO. However, this time, I want to explain to you why natural backlinks are better in the long run. To realize all the data below, you should register a free account on AHrefs. I don’t promote this service. Therefore, there is no referral link. AHrefs is useful to show you how Google regards your backlink profile on graphs and diagrams. So, if you’re ready, let’s get it started!

Let’s imagine you’ve purchased some backlinks from various reliable websites. Now many popular resources are linking to your project. Of course, you’ll experience a noticeable jump in the SERP. You might even get your desired 1st place by a particular keyword. However, over time, Google has become smarter. The search engine is capable of defining whether your backlinks are natural or not. How does it work? The answer is very simple. Let’s take a look at some examples.

An example with referred domains
An example with referred pages

If you know any spammy website which competes with your project, it’s time to see the magic. If you gaze at your competitor’s backlink profile on a graph, you could discover unnatural and unstable increment in the number of backlinks. Why does it happen? The main mistake of all the websites whose webmasters acquire backlinks is that owners or SEO specialists can control their growth. So, for instance, if you stop purchasing backlinks, the diagram reflects an immediate drop. On the contrary, if you have just bought a bunch of backlinks, the graph will indicate a significant increase. However, if your backlink profile develops naturally, a curve will always increase on the diagram.

The natural increase of linked domains
The natural increase of linked pages

Why have we always observed an uptrend in the natural backlink profiles? Because, if some website links to your project naturally, the webmaster of this website will never delete the link. Of course, some of them may opt to remove links to your project. But if we look up at an overall trend, it always will be the uptrend. The vast majority of webmasters will never remove the links since they are natural and useful.

Ok, you may object, what about perpetual backlinks? In that case, a webmaster or website owner won’t remove your backlinks. However, you will have to purchase them regularly, every day, during your entire life to provide the uptrend. As a result, once you’ve stopped buying backlinks, Google immediately reacts to such changes and punishes your website.

Besides, it’s suspicious when your website has only 100 pages, but your backlink profile contains 10,000 links, isn’t it? Of course, if you’re an experienced webmaster, you know how to cheat Google and force the search engine to believe that all your backlinks are natural. However, in the long run, your approach is inexpedient. Finally, you can combine natural and unnatural backlinks; this is your choice. But for a beginner, this approach is expensive and ineffective.


In this article, I’ve tried to illustrate you how Google defines when a webmaster is trying to cheat the algorithm. I don’t know for sure which method they use in Google. However, AHrefs easily showcases how to detect a suspicious backlink profile. What do I recommend you?

  1. Read my article about getting natural backlinks; there is enough data for you to comprehend how Google works;
  2. Never buy backlinks even if someone suggests you do this;
  3. It’s an easy task for Google to define unnatural backlinks;
  4. Focus your efforts on your content instead;
  5. Many webmasters will reward you with natural backlinks if your content is useful and quality.

Also worth noting that sometimes Google takes your backlinks for bad ones. In that case, you can use a “disavow tool” in your GWT. However, my experience showed me that this instrument doesn’t work. At least, I don’t know anyone who managed to use it correctly. Unfortunately, if Google suspects you in purchasing black backlinks, there is no way to avoid it. Therefore, if you have an opportunity to contact a webmaster who links to your project but you don’t want it, ask him to remove such backlink. Good luck!

Featured image is Designed by Freepik

Leave a Reply

Your email address will not be published. Required fields are marked *