Factors SEO Ranking & Visibility

Top 15 Factors That Truly Affect Your Google Ranking & SEO Visibility

There are a lot of articles on the subject of SEO ranking. However, most of them reintroduce various theoretical aspects taken from the Google guidelines for webmasters. But your goal as a beginner to realize which approaches may be applied in practice. I want to reveal you the Top 15 most essential factors that could allow you to improve your SEO visibility. After all, your final intention is about to appear in the Top 10 Google search results. In fact, you know all these golden rules. But I bet you never supposed that some of these principles might be fundamental. So if you’re ready, let’s get it started.

Below, I present a list of factors which affect your visibility in the Google SERP:

  1. The date of your domain registration
  2. The number of pages indexed by GoogleBot
  3. The number of words in a single article
  4. The uniqueness of your headlines
  5. The frequency of your website updates
  6. The periodicity of each web page update
  7. Your backlink profile
  8. Your domain and page authority (DA/PA)
  9. How much time a visitor spends on a single page and how many pages he viewed during its visit
  10. The niche of your website
  11.  The relevance of all the pages of your project to a keyword
  12. The reliability of your sources
  13. The authority of your authors
  14. The validity of your structured microdata markup
  15. Your website speed

The age of your domain

Unfortunately, Google doesn’t trust the new domains. The main reason is that the search engine is afraid of your incompetence. Even if you have created a brilliant website, Google will opt the more experienced competitor who had launched its project two years before you. A sad fact, but you will have to work at least a year for your web project to see any visible results. However, depending on the competition in your niche, this process could take less time. If you followed all the instructions that I presented on my SEO blog, you have a chance to get your first organic traffic within a month or two.

But anyway, it would take at least half a year to see more than 3-4K visitors. Bear in mind; it’s entirely unreal to receive 10-15K unique visitors a day if your domain is less than a-year-old. Of course, if you were lucky, you might generate 100K a day of social traffic in your first year in SEO. But forget about fast results if you want to generate the organic traffic.

How many pages are on your website?

Honestly, the number of pages on your website is one of the essential factors in SEO. However, this rule works if we are talking about the pages, containing valuable content. Google doesn’t like useless pages and thereby doesn’t include them in the index. So if you were lucky to write 1,000 articles for a year, Google is about to reward you with organic traffic. However, to achieve impressive results, your website should contain at least 10,000 pages, where at least a half of them are your articles. Nonetheless, it’s worth noting that if you work in a thin niche, sometimes, it’s enough that your project contains 300-500 original articles which thoroughly cover a subject.

How many words a single article on your website contains?

The most common mistake a beginner is that he writes the so-called “thin content.” Google doesn’t like if your blog post contains less than 350-400 words. It’s perfect if you wrote at least 750-1000 words in your article. Please don’t take into account any news articles that various media outlets publish. If we are talking about the news, you must post at least 30-50 posts a day. Besides, your project must be in the Google News listing. So if we discuss the personal blogs, you must be sure that your content thoroughly covers a topic. Some experienced SEO bloggers made a series of experiments with the articles that contained over 2,500 words, a lot of illustrations and video. Surprisingly, Google made these pages visible despite the age of a domain. Therefore, even the previous rule has exceptions if you’re capable of producing content of extra quality.

How unique is your H1 header?

If you work in a highly competitive niche, you must take care of your headlines, especially what relates to your H1 tag. Your headline thereby must be different in comparison to your competitors. Ideally, your blog post title has to be unique. Thanks to such an approach, you can avoid the numerous issues with Google ranking. In addition, the visitors who study the Google SEPR want to see something special. I’d suggest you make attractive headlines; I also call them sexy. In that case, you have an excellent chance to compete with more experienced rivals.

How frequently you update your website?

I bet you think that one blog post a day is enough to be in the 1st place in the Google SERP. You may object that you post 2-3 posts a day. However, if you want to gain success with your Google ranking, your goal is to post at least five blog posts a day. I know that this is boring and takes a lot of time. However, it could give you the impressive results, especially, in the beginning. Over time, you could make yourself a weekend and reduce your publications to 2-3 a day. But I think is better to hire an author who will assist you during your weekends. Isn’t it a brilliant idea?

How often you update your blog posts?

Google prefers when your article is fresh. I mean that the data you have once published is still actual. As a rule, Google decreases the visibility of your web page if the search engine considers it out of date. For example, if your blog post is titled “Which mobile phone is my favorite in 2018,” it won’t be enough to change a year in your headline to 2019. I’d recommend you to rewrite the entire article or some paragraphs. Otherwise, Google could reevaluate your blog post, but not in favor of its rise.

How natural your backlink profile is?

A sad fact, but even if you have never purchased any backlinks, it doesn’t mean that Google isn’t about to apply its penalty named Penguin to your project. Therefore, your goal is to monitor your backlink profile occasionally. If you were unlucky to buy some backlinks, it’s time to think about the NOFOLLOW. Ideally, your backlink profile must increase gradually, without rapid ups and downs. Your ratio between NOFOLLOW and DOFOLLOW backlinks must be 70/30 in favor of NOFOLLOW. However, even 50/50 looks naturally. But the best way to avoid Google Penguin is never to buy backlinks. Use the Disavow Tool to get rid of the suspicious backlinks.

Read more about NOFOLLOW backlinks

What’s your DA/PA?

Your Page Authority or PA is a crucial factor in the Google ranking algorithm. Of course, these indicators mostly depends on the number of websites linking to your page. However, the more valuable is the authority of your “donors.” If NYT, WSJ or Independent.co.uk link to your article, it must climb in the TOP 10. However, such scenario is applied to popular websites. If your DA is low, even despite the influential donors, you will rather see their articles in the Google SERP than yours. There are a lot of factors capable of affecting your DA. I’ll write an article on the subject. For now, just bear in mind that even if some reliable media outlet link to your page, it doesn’t mean that you will appear in the TOP 10.

What are the behavior factors of your project

Google uses GA and Chrome to track down the activity of your visitors. Though the company rejects this, there is no other way to evaluate how much time a visitor spends on your project and how many pages he visits. For a new project, the behavior indicators are vital since this is the only advantage versus your rivals. It’s worth mentioning that this indicator very depends on a niche. However, in any case, the more a visitor spends on your site and more pages he watches, the more organic traffic you receive.

Which a niche of your website?

After all, everything depends on your niche. If you were lucky to find a niche without serious competitors, you’ve done almost the 99% of your work. If there is no monopolist in your niche, you even don’t need to care about your SEO. Unfortunately, every day, Google is indexing billions of pages. As a result, I doubt that you managed to find such a niche. Therefore, your goal is to focus your efforts on a profitable niche with the minimum of competitors. It’s clear that if your rivals are weak, you have a chance to climb onto the throne. There are numerous ways to find a micro niche. But this is a subject for another article.

Is your entire project relevant to a keyword?

Sometimes, you might witness a page in the Google SERP with no keyword in the article, in its description, and even in its title. How could this happen? The answer is that the entire website is relevant to the keyword. Currently, Google is capable of evaluating your whole project. As a result, if your site is reliable enough and a page has relevant content for a specific keyword, Google could consider this page better than those belonging to your competitor. This case is difficult to comprehend. For instance, if your website has 10,000 pages about pets, and a visitor is about to find where to order nutrition for his dog online, Google could show your info site in the TOP 10 since your article is about quality nutrition for a dog.

How reliable your sources are?

Recently, Google has rolled out a new algorithm update related to quality. As a result, many webmasters who own their sites in medicine were experiencing a drop in the organic traffic for a long time. The reason is that Google considered the sources not reliable enough. So if your data are about something capable of affecting one’s life or business, you should be careful about your sources as well as your authors.

Who are your authors?

As I have mentioned above, Google is concerned about your sources as well as about your authors. So if your project is about medicine, your authors must be qualified doctors with all the necessary diplomas, certificates, and degrees. Otherwise, you might be hit by another Google algorithm update known as YMYL (Your Money or Your Life) or its modifications. So if you are not an experienced professional, try to avoid such niches.

Do you use schema.org?

Adding microdata to your HTML structure might improve your Google ranking as well as be a reason for punishment if you made mistakes in your markup. There are many ways to markup your data. I’d recommend you to use JSON-LD since Google loves such an approach. Since you use microdata, you must validate your website using the Structured Data Testing Tool to be sure, that you implemented the technology correctly.

How fast your website is?

Finally, in the new era of SEO, your site’s speed becomes more and more vital. The speed mostly depends on your server configuration. However, it also depends on your PHP, HTML, and CSS code. Google’s tool PageSpeed Insights gives you a lot of hints how to improve the speed and accessibility of your project. But I’d suggest reading my article on the subject. This blog post contains several tips how to speed up your website.


As you have already seen, there are many vital factors able to affect your website ranking. It’s difficult to include all the data on the subject in just one article since my entire SEO blog reveals all the details of the topic. However, I was trying to disclose the most important indicators you should care of. In any case, the final decision will depend on Google. However, if you follow my instruction and read the additional advanced techniques published on my website, you have a chance to reduce your time on the way to the TOP 10. I hope these data were useful for you.

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