Head of Meta* Mark Zuckerberg.
The commercial shown on the wall of the Pennsylvania Station in New York City is quite simple and makes fun of the color message bubbles used in iMessage. Instead, users are encouraged to use WhatsApp to communicate privately with cross-coded encryption.
In his post, Zuckerberg clearly states that his massier is much safer than Apple's rival, and the cross-cutting encryption works not only in iOS and Android, but also in group chat rooms, and also supports disappearing messages and backup copying with cross-encrypting.
Meta* is not the only critic of iMessage. Recently, Google encouraged Apple to move to a common RCS message standard instead of SMS, but Apple seems to completely reject such plans.
According to Meta*'s representative, the advertising campaign will be carried out in the United States on television, on video service sites, and on social media, as well as the use of external advertising. The company has previously stated that it intends to expand its user base in the United States.
The company has already tried to promote WhatsApp as a safe solution by comparing its ads with SMS messages using a postman who opens letters and packages. The fact that iMessage owners cannot communicate safely with Android devices owners is constantly criticized in the advertising of competitors.
While Zuckerberg is trying to make jokes about Apple, his own company has a very mixed reputation among users and competitors, and recently the safety system of the Messenger was criticized by the creator of the Telegram project, Pavel Durov, who advised us to stay away from WhatsApp.
* Listed on the list of voluntary associations and religious organizations in respect of which the court has taken a legally enforceable decision to abolish or prohibit activities on the grounds provided for in Federal Act No. 114-FZ of 25 July 2002 on countering extremist activities.