Today, more than 40 European online shopping competitors, Google Purchase, have called on the EU's competition regulator to use recent EU laws to ensure that its work is in line with the 2017 EU regulation to remove obstacles to competition in this market.
In 2017, the European Commission fined Google 2,422 billion for abuse of the dominant position in the search engine market by manipulating the product search results, which led to the prevalence of links on the front page to its own Google Purchase service.
Google stated that it would not give preference to its own service vis-à-vis competitors at the Google Advertisers auction, whose winners are given the opportunity to place advertising in the most effective locations.
But, according to Reuters, in a letter to the Executive Vice-President of the European Commission, Margaret Westager, 43 companies, including the British firm Kelkoo, the French LeGuide Group, the Swedish PriceRunner, and the German Idealo, claimed that the decision was legally inadequate and did not result in equal opportunities for companies to participate in advertising auctions.
- specified in the company's letter.
Companies also claimed that Google violated the Digital Markets Act and the new European Commission rules against the dominance of technological giants, which would enter into force next May.