Mark Zuckerberg is not yet able to attract users to the metaverse, most of them leaving in a month

Mark Zuckerberg is not yet able to attract users to the metaverse, most of them leaving in a month

It has been almost a year since Facebook* was renamed Meta* Platforms, a company that wants to bet on metallurgical or virtual worlds, but according to internal Meta documents* to Wall Street Journal journalists, this is hampered by numerous technical failures, lack of interest on the part of users and lack of understanding of what needs to be done to succeed.

The head of Meta* Mark Zuckerberg warned that it would take years to build a metaverse, but Horizon Worlds, the company's flagship virtual platform, did not even meet internal expectations. By the end of this year, Meta* planned to have 500,000 active users on the platform, but recently it had to be lowered to 280,000. In reality, the company's internal documents are not there now and 200,000 users. For comparison, Facebook*'s own services, Instagram* and WhatsApp's own 3.5 billion users per month are half the world's population. And 200,000 is a small town. Most users spend no more than a month in Horizon, then leave and never return.

Horizon is conceived as an extensive set of interactive virtual spaces or worlds where users represented by three-dimensional avatars can shop, throw parties and work. However, only 9% of the existing worlds are visited by more than 50 people, and most of the spaces are still empty.

For access to Horizon, we need a Meta*Quest garrison garrison, but in the company itself, we know that users throw this toy quickly: more than half of these devices are no longer in use after six months. The users interviewed by the company say that they simply can't find virtual worlds that they might like and people that they can communicate with, and that people in the metallurgical world don't even look real -- the avatars don't even have any legs. And in the survey, only 514 people have agreed to participate. In order to try to correct the situation, the company has introduced a "locodown" into the Horizon, which means that there will be no new functions on the platform until the developers improve the interaction of users with virtual worlds.

Last Tuesday, Zuckerberg introduced a new garrison for the virtual reality of Quest Pro, which costs $1,500, but is not for ordinary users, but for architects, engineers and designers of the metaverse. The head of the company is confident that the device will create a new standard for metallurgical technology. He also promised that the avatars on the platform would finally find their feet. The company was also going to release a web version of Horizon for mobile devices and PCs this year, although the representative at the event on Tuesday never said when it happened.

The idea of a metaverse was a kind of second chance for a company whose reputation has suffered a great deal when a former Facebook employee, Francis Haugen, claims that the basic theory remains strong, only needs to be addressed and the platform's creators should visit it more often as users.

Another problem remains the manners of the users themselves. Recently, WSJ's reporter visited one of the most popular virtual worlds of Horizon, Soapstone Comedy Club. There were about 20 people there, and when she introduced herself and tried to interview a group of users, one of them said over-famillarically: . and then asked her to expose himself. The other flirted with some woman in the crowd, but he was interrupted by a real-world girlfriend who started screaming indecent in the background.

The next day, a male reporter from WSJ went to the virtual world, first he and some other user sparring on the boxing ring, putting virtual pumpkins on the virtual heads, then playing beer pong, then ten minutes later the game ended, and his screeches never dropped a word, then the avatar of the journalist fell into the pool, but the man figured out how to get out of it, and no one could help because there was just no one around.

However, some people like to talk to random people in Horizon -- people spend up to a few hours there. One said that the metaverse became his main way of rehab after resettling their kidneys. And Carlos Silva, 41-year-old IT project manager from Maryland, bought Quest 2 and started going to Horizon at the beginning of last year -- so he was hoping to make up for the lack of communication during the pandemic. And the first day he met no one at all in the main meeting room. Now he's going on every Wednesday to help new users adapt. He says that the peak interest in the tour came from last Christmas -- he met up to 400 people over the tour.

In Meta* private users want to create their own worlds, but less than 1% of the platform's visitors do it. The company believes that the loyalty of the users can be restored if the main problems are solved by the users themselves. Many of them are also holding back the opportunity not yet available to earn money from metallurgical money. In classical social media, this is possible in collaboration with brands, but there are no such tools and demands yet. People are even willing to spend a full day here if paid. Commercial relations in Horizon are still in their infancy: the most profitable of the worlds have brought the company only $10,000 in "internal payments", and local influencers have earned only $470 in tips all the time.

A 39-year-old graphic designer in Toronto, Sheharzad Arshad, has built 18 virtual worlds since January, often inspired by favourite films, the most popular of which, based on Spider-Man, has attracted about 20,000 visitors since May. According to the designer, the $399 99 price tag is too high for his friends and family, and this hinders the growth of Horizon, but he likes the direction in which the company is promoting the platform.

* Listed on the list of voluntary associations and religious organizations in respect of which the court has taken a legally enforceable decision to abolish or prohibit activities on the grounds provided for in Federal Act No. 114-FZ of 25 July 2002 on countering extremist activities.