During the pandemic, tablet computers were popular because they allowed them to learn and work remotely, and Apple products became no exception. An accelerated iPad park, according to the Bank of America, will prevent a return to the demand for tablets by this manufacturer in the coming year and a half.
According to analysts, iPad continued to attract customers who had never had Apple tablets before, their share of customers buying these tablets historically exceeded 50%. However, the pandemic forced some users to buy iPad before they had originally planned, and thus a certain ownership base was formed that would not need to be replaced by a new tablet until 2024.
Bank of America estimates that between 2020 and 2022, the growth in iPad sales was 41.8 million copies, and about a quarter of that number was just "fast-tracked" when clients decided to buy a tablet earlier than originally estimated. If the pandemic model of tablet use maintains demand at levels close to that period, the demand for iPad will only return to growth by 2024. On the other hand, the average price of iPad sales will decline in the coming months, as buyers will seek to choose more accessible Apple tablets in difficult macroeconomic conditions.