Earlier this week, Google officially introduced Pixel 7 and Pixel 7 Pro smartphones. It was now known that IT giants had commissioned more than 8 million Pixel 7 devices, informing suppliers of their intention to double the sales of their own smartphones in 2023 relative to the year in question.
According to the report, in addition to Pixel 7 and Pixel 7 Pro, Google has ordered the production of about 4 million units of the more accessible smartphone, which is scheduled for launch at the beginning of next year. It is most likely to be Pixel 7a. According to available data, Google's first sales of new smartphones will begin next week, but the company's sales plans are very optimistic and make it one of the few producers that continue to grow even in the context of the global economic downturn. According to Canadians, the global smartphone market declined by 11% and 9% in the first and second quarters of 2022, respectively.
Google became more serious about its consumer-related business last year, when Tensor's own microprocessor was introduced. It was used in Pixel 6 smartphones, which became the "best selling" devices of the Pixel family in history, as announced by the CEO of Google Sundar Pichai at the time of the announcement of the financial results in April this year.
According to Canalys, after the launch of the Pixel 6 devices, the supply of Google smartphones grew by almost 130% in the second half of 2021, to about 6.2 million units, while only 2.7 million devices were sold in the same period the previous year.