The most popular tools in the world for online advertising analysts are Google and Meta*, which collect quite detailed data on resource users.
TikTok Pixel's web tracker code has been found on several high-attend American sites, including the resources of the non-profit organization Planned Paranthod, the Department of Economic Security of Arizona, the medical journal WebMD, the official website of Girl Scouts, the non-profit anti-violence organization RAINN, and the third-largest network of drugstors in the United States, RiteAid.
Like Meta* Pixel and Google Analytics, the TikTok service is designed to analyse the effectiveness of online advertising, and of course it is not limited to tracking the users of the short video service. It is usually installed by website owners who need TikTok advertising efficiency data. Hundreds of resources are exchanged with the Chinese service; the information collected may include the user's IP address, its unique identifier in the system, the address of the page visited, and its actions on this page: clicks by buttons and links, as well as input into the forms, specify Consomer Reports.
In other words, the tool allows you to track the percentage of visitors who came from the TikTok commercial and what they did on the relevant page: whether they bought a product, booked a service or registered. The data on visitors without a TikTok account are provided to advertisers in the form of summary reports. Patrick Jackson, Technical Director of Cybersecurity, Discontent, noted that the TikTok Pixel service is used less frequently than Google and Meta*.
TikTok representative Melanie Bossele told The Register that the company uses an analytical service only to evaluate the effectiveness of online advertising, and the amount of data collected is governed by the official service policy.
* Listed on the list of voluntary associations and religious organizations in respect of which the court has taken a legally enforceable decision to abolish or prohibit activities on the grounds provided for in Federal Act No. 114-FZ of 25 July 2002 on countering extremist activities.