This is fine: What's happening to IT now and how the sphere recovers from losses

This is fine: What's happening to IT now and how the sphere recovers from losses

The IT field has changed a lot in the last six months.

The society is being transformed into a digital space, and yet another powerful trend in the IT industry is emerging in front of us. At the time of the digital transformation, the world has moved from global IT decisions to multipolar centres, which has had a very strong impact on the IT services market, both inside and outside our country.

In the past, only global services could be used, and now there are many national interesting solutions, and there are similarities to global services to support and develop products on the national side.

The national agenda, as a trend in the development of IT solutions, had developed before all the events of 2022, and the main change had occurred in the number of requests for the IT spectrum, which had increased in number, so the market had grown.

How IT projects help businesses get through difficult times

Business's most needed IT services are those that can reduce production costs, account for goods, manage store balances, track the entire business process cycle, anything that helps save without compromising quality.

Another trend in the development of digital solutions is the convergence between the supplier, product, service and consumer vector, although the number of active vendors on marketplays has almost tripled, for 21% of entrepreneurs it is the first experience in online language, which is to test digital sites without investment and with rapid access to a large audience.

Any business wants to get rid of the middlemen in the chain and communicate directly with the client, so the next step for those whose start on the marketplay has shown good results is to digitize their sales channels.

IT technologies exist to help businesses promote and sell goods and services without intermediaries, analyse and improve sales channels, and manage demand. No intermediary offers such options. Through its IT channels of sales and customer relations, businesses can explore demand for their products, sales dynamics, client preferences.

The key to success is short and understandable communication, so personalized solutions come to the fore. For small and medium-sized businesses, it's an app, a personal bot helper, a website, a personal office. For large businesses, these services are also directed to an internal client -- corporate portals, personal corporate masterminds, highly structured, voice helpers with a heavy function, mobile applications for organizing internal events, training.

Fintech and the banking industry, despite the image in the media, are quite closed companies. They store unique financial data and allow access to it only after careful scrutiny. In such cases, the use of external box solutions is wrong. Safer, faster and more efficient to do their program. They can organize mitaps, conferences, training seminars and all within the company's closed circuit.

For example, the development of a new sales channel as a mobile application has helped to separate production flows and release staff to handle new clients ' tasks on the AZS. 100,000 car owners are refueling their car daily in one of the 118 AZS. After three months of working together in App Store and Play Market, a mobile application has emerged that closes the client ' s primary needs and lays the foundation for further development.

The relationship between the company and the client has become transparent, understandable and digitized. The number of AZS clients has increased, the number of disputes between the client and the company has been reduced to a minimum by the ability to communicate with the AZS administration via a mobile application, the plastic cards have been left behind and the loyalty program is needed. Most importantly, the company remains a leader in its industry, a leader with an ever-growing client base.

What are the challenges of IT now?

The IT industry is now planning to develop programmes to replace import solutions, a task that was formulated yesterday today has become a new challenge for all understandable reasons; for large IT companies, it has not become news.

But there are complex issues that need to be invested more. For example, developing an OrACLE analogy cannot be replaced quickly. This task should be carried out by serious teams, and it should not be under the auspices of government orders and controls, because such solutions can only arise in the context of the interest of the business itself.

All new global products and new global solutions will appear only if the market really sends a clear signal that it needs them, it needs new products in the Fintech and digitization in general, and we have enough IT specialists in the industry, at least look at the IW Group and the projects it's been doing for business on the territory of the Republic of Crimea for the last 10 years.

What happens next?

The industry has now been given strong impetus and support because of external circumstances, which should lead to powerful platform solutions: operating systems, database management systems, and once the base is in place, where our software will continue to operate, the rest will be written quickly and comfortably.