At present, many Twitch partners receive 50% of their earnings and another 50% take the site. However, some of the most popular strimers in individual agreements take 70% of their earnings. The terms of cooperation with them will soon change.
According to the new Twitch policy, the strimers will only receive 70% from the first $100,000. They will then share the income in equal shares with the platform. According to available data, this change will come into effect on or after June 1, 2023, if the Strimer contract with Twitch is extended over a longer period.
The $100,000 threshold will be calculated for the 12-month period during which the Strimer's agreement with the platform is in effect. Once that period has been completed and the contract has been re-contracted, the Strimer's earnings will be deflated. According to Twitch, about 90% of the Strimer Awards will not affect these changes, given their current level of earnings.
Of course, Twitch's policy change is unlikely to be liked by the leading strimers, but it seems that the platform is not as interested in meeting their needs as it was before. The platform has already lost some popular strimers who have entered into exclusive contracts with YouTube, but now Twitch remains a leader in the striming segment. According to the source, in the second quarter of this year, Twitch users watched a total of 5.64 billion hours of live broadcasts, while on YouTube Gaming, over the same period, the number of views was 1.13 billion.