YouTube will share the promotional proceeds with the creators of the short video

YouTube will share the promotional proceeds with the creators of the short video

YouTube described plans to share advertising proceeds with short video creators, which will appear in the Shorts section. A similar program is also available at TikTok, but only on less favourable terms: a limited fund and therefore small payments.

The YouTube platform began to share advertising proceeds with the authors as early as 2007, and today it has 2 million video creators. Last year, the service sold $28 billion in advertising, without paying the authors back. A new YouTube Shorts project can be joined by any short video creator whose channels have more than 10 million views, and the number of subscribers exceeds 1,000.

But while on YouTube's main platform, the authors receive 55% of their advertising revenues, in the Shorts section, their share will be reduced to 45%.

The platform also features the Creative Music program, which offers users simplified licensing mechanisms for popular music to be used in their videos and to profit from viewers, in which case rights holders received 100% of the music videos. The music became one of the major factors in TikTok's popularity.