Apple will raise the prices of App Store purchases because of a strong dollar

Apple will raise the prices of App Store purchases because of a strong dollar

Apple announced a substantial increase in the prices of apps and in-house purchases at the App Store, which will allow the company to keep its revenues in this direction, as many countries around the world have been sitting against the dollar in recent months.

As early as 5 October, prices for users will rise from the euro area, in Sweden, Japan, South Korea, Chile, Egypt, Malaysia, Pakistan and Viet Nam, and the company's mailing to developers. Apple explained that in Viet Nam this measure was motivated by changes in local tax laws, and there were no individual comments on other countries.

The main reason for the change is likely to be a strong dollar, assumed in Bloomberg. For example, this year, the yen has been significantly weakened, and the prices of the Japanese segment of the app store will rise by 30%, and in the summer, Mac, iPhone and iPad have grown markedly because of the weakening of the local currency in the country. The same fate has been experienced by the euro, which is now traded at roughly the same level as the dollar and shows signs of further weakening.

These trends have also been noticed by the developers themselves, some of whom have raised their prices on their own initiative over the past year: in June, the average purchase price of App Store increased by 40% compared to the same period last year, and the consulting company Apptopia believed that the updated Apple price policy would help developers keep their followers' revenues at the same actual levels under current price trends.