In the first half of 2022, Tencent and ByteDance became world leaders in the volume of mobile app revenues. Thus, Chinese technogiants remain highly influential despite hard regulatory measures by Beijing.
Tencent, who received $4.4 billion in the first six months of this year, and primarily thanks to his Honour of Kings and PUBG Mobile, was the second to be found in Beijing's ByteDance, with a revenue of $1.3 billion over the same period, which was affected by the high popularity of TikTok's short video service, reports SCMP with reference to SensorTower data.
SensorTower analysts showed how powerful the major players in the game market were: 1% of developers or 460 companies took on 93% of the market, while the remaining 46,000 companies had to fight for the remaining $1.9 billion. SensorTower statistics had 900,000 players in game and non-game applications. In the first half of the year, the leaders accounted for 72 billion plants in Apple App Store and Google Play, or 79% of the total, with the remaining 99% of publishers sharing 21% of the plants.
Despite the enormous influence that continues to be enjoyed by 1%, the dominance of the giants has weakened over the past three years, explains SensorTower Analyst Justin Cruz. And the negative macroeconomic factors have forced them to enter the game market and non-core developers, the most striking examples being Netflix and ByteDance. As for Chinese game giants, because of the tightening of official Beijing policy, they have had to expand foreign assets: Tencent has increased its share in Ubisoft, and NetEase has absorbed Quantic Dream, before new projects from both Chinese companies have been tested by PRC regulators.