Apple raised iPhone prices in many key markets, leaving them unchanged in the US and China

Apple raised iPhone prices in many key markets, leaving them unchanged in the US and China

According to the CNBC portal, the prices of iPhone 14 in the world's key regional markets have increased markedly compared to the Apple products of the previous generation, while they have remained the same in the US, and prices in China have not changed.

With widespread inflation and in the run-up to the global recession, it is not surprising that Apple decided to make the prices of the four iPhone 14 models presented yesterday higher than those of the previous generation's smartphones; however, they have not changed in the United States.

The base model of the iPhone 14 would cost $799 -- the same amount IPhone 13 would have cost here last year. The iPhone 14 Pro Max costs $1099, the same amount as the iPhone 13 Pro Max. However, the situation in other regional markets is far from stable:

  • iPhone 13: £779;iPhone 14: £849; Price rose: £70.
  • iPhone 13: $A 1,349; iPhone 14: $A 1,399; Price Prost: $A 50.
  • iPhone 13: 98800 Japanese yen; iPhone 14: 119.800 Japanese yen; Price rose: 21,000 Japanese yen.
  • iPhone 13: 899 euros; iPhone 14: 999 euros; Price Post: 100 euros.

Other models in some markets were even more expensive; for example, iPhone 14 Pro Max in the UK is worth £150 more than its predecessor. According to analysts, the reason is because of the increase in the cost of components and other factors, such as the recent rapid fall of the euro and Japanese yen, as well as the British pound, which has weighed relative to the dollar to a record point since 1985.

However, in mainland China, which is one of Apple's key markets, iPhone 14 was priced at 5,999 Chinese Yuan and Pro Max at 8,999 Yuan.

China is recovering from the relatively recent COVID-19 outbreak, so there has been a marked decline in purchasing appetites in the country since the locodown and the recession. According to IDC experts, China's smartphone market will decline by 13% this year, sales will fall below 300 million smartphones for the first time since 2012, which may be one of the reasons why Apple has not raised the prices of smartphones in China to maintain demand in a strategically important region. It is known that Apple does not leave any attempt to expand its share in the Chinese market, particularly in the premium gadget market.

According to IDC, Apple's share of the market in China was 70 per cent of the $600-value device, 58 per cent more than in the first quarter.