At Samsung Electronics headquarters, Samsung Electronics will house a "employer" coming from a distant, distant planet. As a result of a number of mysterious events, this bizarre creature became a top-secret engineer Samsung and now helps companies develop innovative technologies that inspire creativity and empower users. This little blue alien with big eyes, known as G∙NUSMAS, is the new virtual samsung avatar.
The idea of creating it came from a joke that people let go of whenever Samsung produces a new unique product. Samsung must be using the work of aliens to design and develop their innovative technologies.
Samsung created G∙NUSMAS to connect with the younger generation, in particular the millenial and Z generations. "
The name G∙NUSMAS is Samsung in reverse. Its home planet, Novus-129, located 100 million light-years away from Earth, is also a reference to the address of the company's headquarters, Suwon 129 in South Korea, written in the opposite direction.
Samsung plans to produce a series of short videos detailing the history of G∙NUSMAS, beginning with its birth and its accidental arrival on Earth. They will monitor G∙NUSMAS' journey as it works, play and get a variety of impressions at Samsung headquarters. The bright and funny identity of G∙NUSMAS will be brightly exposed in videos, where it will sing, dance and interact with various Samsung devices — from jumping on a monitor to dancing on a smartphone screen.
G∙NUSMAS's debut will take place at IFA 2022, and on September 2, G∙NUSMAS's story will be published on Samsung social media, such as YouTube and Facebook* as well as on Sumsung.com. Consumers will also be able to communicate with G∙NUSMAS through social media, metallurgy and other digital channels.
* Listed on the list of voluntary associations and religious organizations in respect of which the court has taken a legally enforceable decision to abolish or prohibit activities on the grounds provided for in Federal Act No. 114-FZ of 25 July 2002 on countering extremist activities.