WhatsApp is becoming a super app -- now you can shop in the messenger, but it's only in India so far

WhatsApp is becoming a super app -- now you can shop in the messenger, but it's only in India so far

WhatsApp users from India have been able to shop directly in the Messenger. Indians now buy a grocery, thanks to the integration of WhatsApp with the local online supermarket JioMart. There is no such function in the popular messenger anywhere else in the world.

In the past, it was possible to look at the items in WhatsApp, but had to leave the app to complete the purchase. Now you don't have to leave the messenger. According to The Verge, integration with JioMart is partly chat, partly embedded in the app, where you can choose the product, pay for it, and order delivery.

In other words, Meta* is gradually turning WhatsApp into a Chinese multifunctional application, WeChat, capable of offering Chinese people all kinds of information, trade and other services in addition to communication. Although WeChat is winning in terms of the number of services provided, super-apping is far to the HutsApp audience, which has more than 2 billion users, and India is one of the most promising markets – the Meta Messenger* has about 400 million users here. While WhatsApp is free of charge, does not occupy too much space in memory and is compatible even with the old smartphones and machines of any price categories.

JioMart's online supermarket is owned by Jio Platforms, which in turn is part of a multidisciplinary Relief, including the production of low-cost smartphones and online service access. By the end of next year, the company promises to have 5G "in every city" in India.

In the final analysis, such integration of purchasing services should not only occur in India, with the owners of the Messenger already spending considerable money on the development of purchase mechanisms in the application, user-to-user payments, and the development of the WhatsApp Business application.

* Listed on the list of voluntary associations and religious organizations in respect of which the court has taken a legally enforceable decision to abolish or prohibit activities on the grounds provided for in Federal Act No. 114-FZ of 25 July 2002 on countering extremist activities.