Although the LG Electronics has already shown 97-inch OLED televisions on several occasions, on Monday the company finally announced its readiness to present a serial model of the appropriate size at the IFA 2022 exhibition, which will take place from 2 to 6 September in Berlin. The company intends to consolidate leadership in the premium television segment and calls it "the largest OLED in the world".
According to LG, a series of OLED evo Gallery Edition will be presented at the exhibition, and it is expected that the new version will be marketed as early as the fourth quarter of this year, during the peak autumn winter season, accompanied by large purchases of consumer electronics and household appliances. With the arrival of the new version, the LG OLDE family will include models with diagonals 42, 48, 55, 65, 77, 83, 88 and 97 inches.
Against the backdrop of the impending economic crisis, producers are betting on a bonus-segment in which demand is likely to fall less than more budget niches. In the segment where TVs stand at $2,500, Omdia reports that while Samsung dominates 53.6%, LG is second with 21.5%, and Sony is third with 17.2%.
In the LG OLED-TV niche, it is known that OLED has sold 33.2% of all LG television sales in the first half of the year, with 1.69 million copies sold in the first half of the year.
Omdia projects that OLED models will account for about 55% of this year ' s premium model market and will grow to 66% by next year.