It has become known that the percentage of visits to Internet shops that have resulted in the purchase of any goods is within 1 to 2 per cent, and in some States it is even lower, and is written by Commersant with reference to the ecomerceDB research data.
The study showed that online shopping is most often not a shopping exercise in the strict sense, and in 33 out of 57 pilot countries, the number of Internet shop visits during which users purchased a product does not exceed 2%.