An interesting idea was put forward by NVIDIA chapter Jensen Huang: in his view, the video map . That is, the manufacturer considers his product to be the most important part of the computer and the most influential component in the game process, and the direct effect of this is the company's price policy.
In other words, if people are willing to spend impressive amounts on Xbox, they can also pay a very large amount of money for a PC video card, as has been shown by NVIDIA over the past two years: for various reasons, consoles and video cards, especially flagship cards, were sold at a rate higher than the recommended prices and remained in deficit.
On the other hand, it would not be desirable for the massive, most sold video cards to be behind the edge of competition with the PlayStation and the Xbox of the last generation. Given the fancy of modern pricing, it is only hoped that with the announcement of the new GeForce RTX series, models at the level of $300, capable of offering more than the previous generation of video cards, will enter the market.
Mr. Huang's unexpected position was in response to a question as to whether the market's current condition would affect the average price of selling a video card; he admitted that prices could have declined, but in the long run the trend still seemed to be rising; and suggested that the prices of game consoles should be targeted; just the day before, Sony announced that PlayStation 5 had been forced to increase because of inflation; fortunately, Microsoft is not yet ready to follow the competition.