Apple will show more ads in iPhone – revenue from advertising is planned to increase by a factor of 2.5

Apple will show more ads in iPhone – revenue from advertising is planned to increase by a factor of

Apple is actively expanding its own advertising business. According to the source, Apple's vice president on advertising platforms, Todd Teresi, intends to increase the annual income in this segment to "two-digit numbers", whereas it is now approximately $4 billion a year, which means that it is expected to grow at least 2.5 times.

According to available data, Apple has already tested the possibility of integrating advertising content into the map application search results, similar to the App Store Search Ads program. It is expected that future advertising will also appear in the books and podcasts.

At present, Apple's advertising business is receiving income from several sources: App Store, Apple News and Apple Stocks, as well as commercials during American baseball league broadcasts. In addition to other standard applications, Apple has already announced that users will soon see more ads in Apple Store. New ads in iOS 16 will allow this type of content to be posted on the App Store tab today as well as at the bottom of other apps.

As Apple's hardware sales have slowed down over the past five years, the company continues to expand its ability to increase profits from its service unit. The company has been interested in advertising since Steve Jobs, when iAd was announced in 2010, through which developers were able to post Apple banner advertising in their applications.