A study conducted by Counterpoint Technology Market Research suggests that the European smartphone market declined to a minimum in the last two years in the second quarter.
Between April and June, approximately 40.3 million smart cellular machines were delivered to Europe, 11% less than the second quarter of last year, when the shipment was 45.0 million.
Samsung's smartphones are the most popular in Europe: the share of this South Korean giant rose from 27% to 32% in a year. Apple is the second largest player, strengthening the position from 21% to 24%. The "Bronze" received Xiaomi, but its share fell from 27% to 19%. In addition, Oppo and Realme entered the top five with 5% and 3% respectively.
It is noted that, against China's pandemic-related constraints, the supply of Xiaomi and Oppo vehicles to Europe declined sharply, with a fall of 39 per cent and 26 per cent compared to last year's volume. The largest increase among the top five companies was in Realme, plus 21 per cent annually.
In the near future, the current geopolitical situation, high inflation and general consumer mistrust may have a negative impact on the European smartphone market.