Meta*Platforms will allow Facebook users to make money from video that uses licensed music content.
Meta* has developed, in collaboration with the music industry, a tool called "Right Manager", which will help content owners protect their rights. According to the source, video producers using license music will receive 20% of their roller revenues. The rest of the income will be shared between right holders and Meta*. This monetization method implies that user videos should not be shorter than 60 seconds and should have a visual component. This means that licensed music alone cannot be the basis of rollers.
According to available data, the "Manager of Rights" function will begin to be developed for Facebook* music video writers this week. The platform-compliant videos will generate money through In-Stream advertising. First, Facebook* users from the United States will be able to do so, and later, it will be available in other parts of the world.
* Listed on the list of voluntary associations and religious organizations in respect of which the court has taken a legally enforceable decision to abolish or prohibit activities on the grounds provided for in Federal Act No. 114-FZ of 25 July 2002 on countering extremist activities.