TSMC representatives at the quarterly conference expressed confidence that the demand for expensive smartphones was not going to decline, thereby supporting Apple, but in the Chinese market the latter decided to promote sales by providing local customers with discounts for the purchase of iPhone 13 Pro for a period of four days.
As Bloomberg rightly points out, for Apple, the very fact of granting discounts on its products is a rare precedent. The iPhone 13 Pro smartphones will be offered at a discount of $89 from 29 July to 1 August inclusive to those Chinese Apple clients who will use one of the local payment systems, such as Alipay. For the time being, the price of some Apple Watch models and Apple Watch hours will be reduced. Apple statistics in June have shown that there has been a substantial increase in the supply of this brand to the Chinese market, but the decision to further stimulate it by providing discounts suggests that the company is not very sure about the potential of demand in difficult economic conditions.
According to Canalys, in the second quarter of this year, the volume of smartphone supplies on the world market declined by 9%. China's producers suffered even more severe losses, reducing smartphone sales by two digits. Japanese consumers were less fortunate because Apple went up local prices this year due to the weakening of the Japanese national currency.